Data-driven Performance Marketing For Veterinary Clinics

No. We can start crafting your marketing campaign if you have a functional WordPress website with a good design and structure. We always recommend WordPress to our clients because it’s easy to use, highly customizable, has a well-designed backend, and is SEO-friendly. Otherwise, we may have to deal with optimization challenges and not reach your campaign’s full potential.

If your website could be better designed and structured, our talented web design specialists will help transfer your website to WordPress from any platform or even make a brand-new site from scratch. We can guarantee a professional-looking website that loads quickly, has strong SEO foundations, and works perfectly on both desktop and mobile.

Furthermore, your veterinary website will contain all the necessary information that visitors need and be gently guided toward your conversion funnels–this means higher conversion rates and more kitties and puppies to care for.

It depends on what you consider “too long.” One thing you need to know about digital marketing is that it takes time. It’s a multi-pronged approach consisting of various long-term strategies that take time to develop and execute. This is why we always encourage our clients to manage their expectations about their campaign results. If you want immediate results from your campaign, Cardinal is not the agency for you.

Regarding the timeframe of results, they will largely depend on the current state of your marketing, your competition, and your required services. For example, a PPC campaign is quick to launch and may yield favorable results within 30 days after optimization, but a more realistic estimate would be 90 days. On the other hand, a full-scale SEO plan may take 4-6 months to a year before it produces meaningful results.

We always set performance-based goals for all our clients every three months. To help ensure transparency, we provide in-depth reports, KPIs, dashboards, and strategy roadmaps you can always access.

We can if you want us to.

As a full-service digital marketing agency, Cardinal doesn’t just offer a wide range of services to grow your vet clinic; we also deliver integrated and cohesive campaigns that integrate all our core services. From SEO to PPC management to conversion rate optimization to Facebook advertising, you can trust that every service you hire us for will support each other to achieve your goals. However, we do not provide email marketing, social media posts, and traditional “offline” advertising (we’re a digital agency, after all).

What makes us stand out from a sea of digital marketing agencies is our expertise and experience in the healthcare arena. Our services are trusted by some of the most prominent names in the veterinary field, and we have the results from successful campaigns to back up our claims.

Your current digital marketing campaign may not drive more qualified leads to your website, so it’s undoubtedly a conversion rate issue. Fortunately, conversion rate optimization, or CRO, is one of our core services.

For starters, we’ll evaluate if there’s a mismatch between your ad messaging and landing pages or if you’re using the wrong set of keywords. There’s a good chance you’re still linking your PPC ads to your home page or generic service pages, which is a common mistake. One step to correct this is to create conversion-focused landing pages that align with your ads.

If people don’t find what they’re looking for after clicking one of your ads, they’ll quickly bounce. Cardinal will help optimize conversions by developing landing pages that match your ad messaging and search intent.

Yes, we can. As your marketing partner, one of our goals is to support your priority service lines.

If you want to attract patients looking for high-value veterinary services (e.g., wound treatment, bloodwork, emergency surgery, etc.), we can focus on targeting them first, then work our way toward your general service lines.

Through our specialty marketing solutions like SEO and PPC, we can increase awareness for your veterinary clinic and put it in front of people who need help for their pups and kittens. We enhance the results of these core strategies by crafting a customized veterinary marketing plan which will result in higher-quality leads and better conversion rates.