Veterinarian Marketing Strategies: Tips and Ideas to Drive Growth
Here’s how to develop a scalable digital marketing strategy for your veterinarians and pet clinics/hospitals. A fully-realized veterinarian digital marketing...
Read MoreSupercharge Growth With Powerful SEO Services.
As the #1 SEO agency in healthcare, we’ve helped hundreds of veterinary clinics, medical providers, treatment centers, nursing facilities, and specialty practices achieve higher search rankings and generate new patients.
We’ve helped some of the nation’s largest healthcare providers scale their SEO strategies to new markets and locations. And if you’re undergoing a merger or acquisition, don’t worry—we have your SEO strategy covered on that end, too.
At Cardinal, we don’t react to trends; we predict them. We strategically position veterinary clinics to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to create uncontested growth opportunities.
We know veterinary marketing like the back of our hands. That’s why we intimately understand the motivations and intent across the entire patient journey, enabling us to develop full-funnel content strategies that not only nurture prospects but get them to convert.
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings for veterinary clinics. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
Southern Veterinary Partners (SVP) is a veterinarian-owned and operated network of animal hospitals with 420 locations currently open nationwide. As a massive house of brands, each SVP hospital location remains locally branded and committed to its community, maintaining a unique identity while benefiting from the support of the larger network.
Since 2021, SVP has partnered with Cardinal to build a scalable paid media framework that supports continual expansion and growth while maintaining cost efficiency and profitability.
Through refined budgeting, operational alignment, and continuous campaign optimizations, SVP has seen strong year-over-year (Jan-Nov 2023 to 2024) growth, with new leads increasing by 54% and ROAS improving by 11%.
Dogs have long been proven to be man’s best friend, and even cats and other small animals make perfect companions. So, it’s no wonder why 85 million families have a pet- 67 percent of American households. And according to the U.S. Humane Society, people take care of more than 78 million dogs and 86 million cats.
Having a solid presence on the web is now the differentiator between how trustworthy your veterinary clinic is compared to your competitors. However, if you don’t know where to start or don’t have a strategic digital marketing plan, then it’s easy to waste a lot of time, money, and resources trying to figure out SEO on your own.
Fortunately, our comprehensive veterinary SEO strategies at Cardinal make sure pets get the care they need, and in turn, you get more revenue and the satisfaction of making it a win-win all around. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.
It’s been proven that using the internet to promote veterinary clinics is a cheaper and more efficient way to reach those in need over traditional marketing methods such as taking out a print ad or paying commissions to a referral agency. A SEO campaign done right is an easy, effective way to get to the top of the SERPs and noticed by the people who are looking for a veterinarian. Let us use our expertise to help you find those people and increase patient numbers while bringing in some revenue for you.
With many people in the U.S. owning at least one pet, the internet is the first place they go to find solutions to their pet’s troubles. As a topnotch veterinarian, you have a responsibility to help diagnose their issues while maintaining the credibility that you worked so hard for. Since everyone goes to the internet these days for help, information, and advice, it’s worth it to at least try digital marketing and dabble in SEO…and be pleased when new patients start coming your way. With Cardinal’s veterinary SEO experts, we’re committed to creating a solid SEO strategy that helps drive business results- and new patients- to your veterinary practice.
Think of this as your preliminary SEO wellness check-up. We start by analyzing your veterinary clinic’s SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.
We leverage local SEO search strategies to boost your visibility for each location. That means creating unique location pages, optimizing your Google business listings, building links, and soliciting positive reviews for maximized reach across markets.
Scalable citations are a critical ranking factor for local search. We make sure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for so you show up in results.
Some agencies will pull backlinks from who-knows-where and stick them into your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients will trust.
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the sales funnel.
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure the site is properly structured to make it easy for both users to navigate and Google to crawl.
Cardinal believes in creating scalable website structures that help set you up for long-term success. This scalable technical framework helps your content get discovered, crawled, indexed, and ranked at a much faster rate.
I'm so pleased and grateful to see the collaboration within the team, the work being accomplished, and the results that we are achieving together. 400+ animal hospitals is a lot to scale marketing for but between the Cardinal + SVP teams we have grown lead volume while lowering CPL over the last 3 years together.
Ready to watch your rankings shoot through the roof? Get in touch and discover how we can help you scale with SEO fit for your growth needs. Fill out this form to get started!
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