Reach the New Generation of Searchers with AI SEO

When a medical need emerges, the first place healthcare consumers go for information is a search engine. Will they find your brand on page one? If not, search engine optimization (SEO) can help you get there. 

SEO is the process of optimizing or improving your webpage, so it ranks higher on search engines. This is why healthcare SEO should be one of the main focus points for healthcare groups. A solid SEO strategy will establish your brand as a medical authority and help you build a sustainable pipeline of new patients. SEO puts your hospital, treatment center, nursing facility, or practice in front of healthcare consumers searching for your services.

No matter how you choose to engage us, you can expect comprehensive, data-driven results that were expertly planned for and meticulously worked towards. Whether that’s increased leads and patient volume, higher levels of organic traffic, or better search rankings, we’ll set a goal at the beginning of each project and won’t stop until we’ve met it.

So, here’s the scoop:

AISO (AI Search Optimization) is all about making sure your content shows up in AI-powered search engines like ChatGPT and Google Gemini. It helps your content get discovered by AI systems that are changing the way people search.

AEO (AI Engine Optimization) takes things a step further by tweaking how your content is structured so that search engines better understand it and serve it up to the right audience.

GEO (Generative Engine Optimization) focuses on getting your content referenced and cited in AI-generated results. It’s about being seen and included in the kind of conversational search experiences people are increasingly using.

Which should you focus on? It depends on your business goals. If you’re just starting out with AI search, you’ll want to prioritize AISO and AEO to make sure your content is visible and well-structured. But if you’re looking to position your brand at the forefront and get cited in those generative AI results, GEO should be your focus. It’s about understanding where your brand can get the most visibility.

To appear in AI-generated answers, focus on creating high-quality, relevant content that aligns with user intent. AI search engines like Google’s AI Overviews and ChatGPT pull from sources like your Google Business Profile, reviews, and third-party content. Optimize your content to be authoritative, specific, and clear, and manage your online reputation, as AI looks at sentiment and user feedback too. By focusing on trust and differentiation, your brand can be cited in AI-driven answers.

Yes, investing in AI SEO is essential as search behavior shifts toward AI-driven results. Traditional SEO isn’t enough anymore. AI search engines prioritize relevance, intent, and trust over keywords. By optimizing for AI, you ensure your brand appears in AI-generated recommendations and stays competitive in the evolving search landscape.

Measuring your ranking in AI search engines is a bit different from traditional SEO. Instead of just tracking clicks, you’ll want to track your AI visibility—how often your brand is mentioned in AI-generated summaries or answers. You can use tools to track sentiment (how AI talks about your brand) and AI referral traffic (how many people are coming to your site from AI-driven results). It’s all about measuring your presence, perception, and performance in the AI space, as AI is looking at more than just keyword rankings now. It’s also about how your content is presented and perceived across AI platforms.

We set performance-based goals for all our clients every three months, and you’ll typically start to see your SEO services pay off in about 3-6 months—though quick fixes can happen immediately. For example, if we see obvious issues with duplicative content, 404 error pages, or unclaimed Google Business Profiles (GBPs), we can fix those within the first month. 

We create robust SEO roadmaps, so you have complete transparency into your SEO strategy, the activities that support it, and the expected impact.

For multi-location healthcare groups, we recommend that you only create Google Business Profiles for each location. If you create GBPs for both locations AND providers, it can create cannibalization issues. Some providers might outrank the overall location and hurt visibility to other providers in the group, for example. It gets messy, real quick.

Don’t confuse users and Google. Create GBPs for locations only. You can highlight providers at the locations by using healthcare directories like Healthgrades, RateMDs, ZocDoc, etc.

Merging healthcare brands is a multi-step process, even beyond SEO. First, we recommend you get access to the acquired brand’s Google Analytics and Search Console. You need benchmark data for at least three months. This will help you understand how performance is impacted after the migration. Then, it’s time to build a robust redirect map so Google can re-index pages appropriately.  

This is a big undertaking, and we recommend the help of experts to ensure no loss in rankings.