From eBooks to webinars and everything in between, consider us your best friend for healthcare marketing tips and tricks.
eBooks
The Ultimate Blueprint for Building a Data-Driven Healthcare Marketing Organization
There’s no overstating the importance of data. In many ways, it is the currency upon which so much of the healthcare industry is run.
The extent to which a medical practice can capture, share, and act on data will determine its success in so many aspects of business. Beyond that, your ability to meet and exceed customer expectations—to improve the patient experience and quality of care—will depend on your ability to make the most of your data.
7 PPC Advertising Best Practices to Attract and Convert More Patients
Stop wasting money on ineffective PPC advertisements. Our step-by-step guide shows you how to develop an effective PPC strategy that attracts more patients to your medical practice while reducing your patient acquisition costs.
5 Local SEO Best Practices for Healthcare Providers
You can’t book more patients if they can’t find you. Now, more than ever is it vital for your practice to rank for the keywords your patients use. Get step-by-step instructions so you can be sure your medical practice is found.
The Healthcare Marketing Playbook for 2021
Now more than ever, patients are using digital channels to find and assess healthcare solutions. This guide outlines seven high-level strategies that will help you grow your practice and build a future-proof brand.
Healthcare Marketing Webinars
On-Demand Webinar & Audit:
How to Build a Positive Digital Reputation That Attracts More Patients
People take their healthcare needs seriously. Before making healthcare decisions, they go online to research their options, evaluate providers, and read reviews. Your online reputation influences their perception of your brand and determines if they’ll choose your healthcare organization. Your digital reputation is too important to neglect. Watch the webinar to learn how to generate more reviews, monitor and protect your brand image, and earn patients’ trust.
Featuring:
- Steve Turchan, Regional Vice President, Yext
- Bryan Oram, AVP Healthcare, Podium
- Host: Lauren Leone, SVP Healthcare Marketing, Cardinal Digital Marketing
Previous Webinars
All of our past webinar content is available on-demand for free.
The State of Healthcare Marketing In 2021 Survey Report
To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.
Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.