From eBooks to webinars and everything in between, consider us your best friend for healthcare marketing tips and tricks.
eBooks
The Ultimate Blueprint for Building a Data-Driven Healthcare Marketing Organization
There’s no overstating the importance of data. In many ways, it is the currency upon which so much of the healthcare industry is run.
The extent to which a medical practice can capture, share, and act on data will determine its success in so many aspects of business. Beyond that, your ability to meet and exceed customer expectations—to improve the patient experience and quality of care—will depend on your ability to make the most of your data.
7 PPC Advertising Best Practices to Attract and Convert More Patients
Stop wasting money on ineffective PPC advertisements. Our step-by-step guide shows you how to develop an effective PPC strategy that attracts more patients to your medical practice while reducing your patient acquisition costs.
5 Local SEO Best Practices for Healthcare Providers
You can’t book more patients if they can’t find you. Now, more than ever is it vital for your practice to rank for the keywords your patients use. Get step-by-step instructions so you can be sure your medical practice is found.
The Healthcare Marketing Playbook for 2021
Now more than ever, patients are using digital channels to find and assess healthcare solutions. This guide outlines seven high-level strategies that will help you grow your practice and build a future-proof brand.
Healthcare Marketing Webinars
On-Demand Webinar & Audit:
How to Build a Positive Digital Reputation That Attracts More Patients
People take their healthcare needs seriously. Before making healthcare decisions, they go online to research their options, evaluate providers, and read reviews. Your online reputation influences their perception of your brand and determines if they’ll choose your healthcare organization. Your digital reputation is too important to neglect. Watch the webinar to learn how to generate more reviews, monitor and protect your brand image, and earn patients’ trust.
Featuring:
- Steve Turchan, Regional Vice President, Yext
- Bryan Oram, AVP Healthcare, Podium
- Host: Lauren Leone, SVP Healthcare Marketing, Cardinal Digital Marketing
Previous Webinars
All of our past webinar content is available on-demand for free.
ON-DEMAND ROUNDTABLE Digital Marketing Growth Strategies for 2021 Hernando Ruiz-Jimenez Chief Marketing Officer New York-Presbyterian Hospital Brandon Dowdy-Ernst CXO Smile Workshop Rich Briddock VP Paid Media & Analytics Cardinal Digital Marketing Lauren Leone SVP of Healthcare Marketing Cardinal Digital Marketing Hear how 3 healthcare marketing experts are using digital to attract and engage patients. The [...]
ON-DEMAND WEBINAR Local SEO Best Practices for Multi-location Medical PracticesDominate your local markets and rank higher in Google Maps when you implement these best practices. Getting one practice location to rank at the top of Google can be challenging enough. Throw in a few more locations, and it becomes increasingly complex. As medical practices expand [...]
ON-DEMAND ROUND TABLE Patient Acquisition Trends for 2021 Kelly Hammons Executive Director: Business Development & Strategy Cameron Community Memorial Hospital Amanda Howard Director of Marketing CityVet Blair Primis SVP Marketing and Talent Management OrthoCarolina Alex Membrillo CEO Cardinal Digital Marketing Get marketing insights and strategies that will help you attract and engage more patients. Join [...]
ON-DEMAND WEBINAR How to Nurture Patients with Omnichannel Marketing Alex Membrillo CEO Cardinal Digital Marketing Matt Kelly Account Executive Salesforce Marketing Cloud - Health & Life Sciences Lauren Leone SVP of Client Services Cardinal Digital Marketing Build meaningful relationships with patients using omnichannel marketing Omnichannel marketing is an effective way to nurture patients during these [...]
EXPERT ROUND TABLE (ON-DEMAND) How Healthcare Organizations Can Thrive in the Age of COVID-19 Leslie Gibbs Chief Marketing Officer Modern Vascular Cody Lee Vice President, Growth Marketing Summit Partners Jennifer Schultz Senior Vice President of Marketing & Communications, OU Medicine Alex Membrillo CEO Cardinal Digital Marketing Get Marketing Insights for Times of Uncertainty The COVID-19 [...]
` FREE ON-DEMAND WEBINAR How to Attract More Patients with PPC AdvertisingNew to Google Ads? Or maybe you ran a few campaigns and were disappointed with your results? While it’s easy to set up a Google Ads campaign, developing a strategy that reaches your target audience and persuades them to choose your medical practice isn’t. [...]
ON-DEMAND WEBINAR Local SEO Strategies That Get You More PatientsGoogle is the first place people go to find healthcare solutions, and if you’re not present, you’re missing out on opportunities. To dominate local search results, we recommend a three-prong strategy that consists of “near me” optimization, local content, and voice search optimization. We’ll break down [...]
ON-DEMAND WEBINAR How to Pivot Your Marketing Strategy During COVID-19Prepare Your Medical Practice for Growth When the Coronavirus Crisis Passes. The healthcare industry is facing unprecedented challenges during the COVID-19 pandemic. With revenue losses mounting and an uncertain economic outlook, it’s difficult to know where to focus your marketing budget. Now is the time to [...]
The State of Healthcare Marketing In 2021 Survey Report
To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.
Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.
Ignite Digital Marketing Podcast
Hear from Cardinal's experts as they explore innovative ways to build your digital presence.
DentalOne Partners Marketing Testimonial
Cardinal Lead Gen Testimonial
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