From eBooks to webinars and everything in between, consider us your best friend for healthcare marketing tips and tricks.


The Ultimate Blueprint for Building a Data-Driven Healthcare Marketing Organization

There’s no overstating the importance of data. In many ways, it is the currency upon which so much of the healthcare industry is run.

The extent to which a medical practice can capture, share, and act on data will determine its success in so many aspects of business. Beyond that, your ability to meet and exceed customer expectations—to improve the patient experience and quality of care—will depend on your ability to make the most of your data.

7 PPC Advertising Best Practices to Attract and Convert More Patients

Stop wasting money on ineffective PPC advertisements. Our step-by-step guide shows you how to develop an effective PPC strategy that attracts more patients to your medical practice while reducing your patient acquisition costs.

5 Local SEO Best Practices for Healthcare Providers

You can’t book more patients if they can’t find you. Now, more than ever is it vital for your practice to rank for the keywords your patients use. Get step-by-step instructions so you can be sure your medical practice is found.

The Healthcare Marketing Playbook for 2021

Now more than ever, patients are using digital channels to find and assess healthcare solutions. This guide outlines seven high-level strategies that will help you grow your practice and build a future-proof brand.

Healthcare Marketing Webinars

Live Webinar:
Boost Conversion Rates by Optimizing Your Digital User Experience

Do you have clicks and traffic but are struggling to book patient appointments? The problem could be your website or landing page. Minor annoyances or confusing features can deter users from taking action. To increase conversion rates, you need to examine your user experience and remove all barriers that might prevent patients from booking an appointment. Learn how conversion rate optimization (CRO) can help you develop better digital experiences that win you more patients.


  • Rich Briddock, VP Performance Marketing, Cardinal Digital Marketing
  • Host: Lauren Leone, SVP Healthcare Marketing, Cardinal Digital Marketing
Blue Separator

Previous Webinars

All of our past webinar content is available on-demand for free.

SEO Audit on the 3 Pillars of Successful SEO Strategies (ON-DEMAND)

ON-DEMAND WEBINAR SEO Audit on the 3 Pillars of Successful SEO StrategiesGet our three-part SEO framework and watch several audits of real-world healthcare sites. The first place healthcare consumers go to find a provider is Google. Having an SEO strategy is no longer optional if you want to grow your healthcare organization.  Watch our free [...]

Webinar: How to Build a Strong Digital Reputation (ON-DEMAND)

ON-DEMAND WEBINAR & AUDIT How to Build a Positive Digital Reputation That Attracts More Patients Steve Turchan Regional Vice President Yext Bryan Oram AVP of  Healthcare Podium Lauren Leone SVP of Healthcare Marketing Cardinal Digital Marketing Learn how to generate more reviews, monitor and protect your brand image, and earn patients’ trust. People take their [...]

Roundtable: Digital Marketing Growth Strategies for 2021 (On-demand)

ON-DEMAND ROUNDTABLE Digital Marketing Growth Strategies for 2021 Hernando Ruiz-Jimenez Chief Marketing Officer New York-Presbyterian Hospital Brandon Dowdy-Ernst CXO Smile Workshop Rich Briddock VP Paid Media & Analytics Cardinal Digital Marketing Lauren Leone SVP of Healthcare Marketing Cardinal Digital Marketing Hear how 3 healthcare marketing experts are using digital to attract and engage patients. The [...]

Webinar: Local SEO Strategy for Multi-Location Medical Practices (ON-DEMAND)

ON-DEMAND WEBINAR Local SEO Best Practices for Multi-location Medical PracticesDominate your local markets and rank higher in Google Maps when you implement these best practices. Getting one practice location to rank at the top of Google can be challenging enough. Throw in a few more locations, and it becomes increasingly complex.  As medical practices expand [...]

Round Table: Patient Acquisition Trends for 2021 (ON-DEMAND)

ON-DEMAND ROUND TABLE Patient Acquisition Trends for 2021 Kelly Hammons Executive Director: Business Development & Strategy Cameron Community Memorial Hospital Amanda Howard Director of Marketing CityVet Blair Primis SVP Marketing and Talent Management OrthoCarolina Alex Membrillo CEO Cardinal Digital Marketing Get marketing insights and strategies that will help you attract and engage more patients. Join [...]

Webinar: How to Nurture Patients with Omnichannel Marketing

ON-DEMAND WEBINAR How to Nurture Patients with Omnichannel Marketing Alex Membrillo CEO Cardinal Digital Marketing Matt Kelly Account Executive Salesforce Marketing Cloud - Health & Life Sciences Lauren Leone SVP of Client Services Cardinal Digital Marketing Build meaningful relationships with patients using omnichannel marketing Omnichannel marketing is an effective way to nurture patients during these [...]

Thrive After COVID-19 Round Table (ON-DEMAND)

EXPERT ROUND TABLE (ON-DEMAND) How Healthcare Organizations Can Thrive in the Age of COVID-19 Leslie Gibbs Chief Marketing Officer Modern Vascular Cody Lee Vice President, Growth Marketing Summit Partners Jennifer Schultz Senior Vice President of Marketing & Communications, OU Medicine Alex Membrillo CEO Cardinal Digital Marketing Get Marketing Insights for Times of Uncertainty The COVID-19 [...]

PPC 101 (On-demand Webinar)

` FREE ON-DEMAND WEBINAR How to Attract More Patients with PPC AdvertisingNew to Google Ads? Or maybe you ran a few campaigns and were disappointed with your results? While it’s easy to set up a Google Ads campaign, developing a strategy that reaches your target audience and persuades them to choose your medical practice isn’t. [...]

Local SEO Strategies (On-demand Webinar)

ON-DEMAND WEBINAR Local SEO Strategies That Get You More PatientsGoogle is the first place people go to find healthcare solutions, and if you’re not present, you’re missing out on opportunities. To dominate local search results, we recommend a three-prong strategy that consists of “near me” optimization, local content, and voice search optimization. We’ll break down [...]

How to Pivot Your Marketing Strategy During COVID-19

ON-DEMAND WEBINAR How to Pivot Your Marketing Strategy During COVID-19Prepare Your Medical Practice for Growth When the Coronavirus Crisis Passes. The healthcare industry is facing unprecedented challenges during the COVID-19 pandemic. With revenue losses mounting and an uncertain economic outlook, it’s difficult to know where to focus your marketing budget. Now is the time to [...]

Blue Separator

Latest Healthcare Blog Articles

Blue Separator
CM_State of Healthcare Marketing in 2021 survey_02 580x730

The State of Healthcare Marketing In 2021 Survey Report

To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.

Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.

Ignite Digital Marketing Podcast

Hear from Cardinal's experts as they explore innovative ways to build your digital presence.

Case Studies

Carespot Digital Marketing Case Study
Boston Ivi Hospital

DentalOne Partners Marketing Testimonial

Cardinal Lead Gen Testimonial

Make Sure to Check our YouTube Channel for free premium Marketing Content!

YTB Button

Ready to Rise Up on the Internet?

Fill out the form to get started!

  • This field is for validation purposes and should be left unchanged.