From eBooks to webinars and everything in between, consider us your best friend for healthcare marketing tips and tricks.
eBooks
The Ultimate Blueprint for Building a Data-Driven Healthcare Marketing Organization
There’s no overstating the importance of data. In many ways, it is the currency upon which so much of the healthcare industry is run.
The extent to which a medical practice can capture, share, and act on data will determine its success in so many aspects of business. Beyond that, your ability to meet and exceed customer expectations—to improve the patient experience and quality of care—will depend on your ability to make the most of your data.
7 PPC Advertising Best Practices to Attract and Convert More Patients
Stop wasting money on ineffective PPC advertisements. Our step-by-step guide shows you how to develop an effective PPC strategy that attracts more patients to your medical practice while reducing your patient acquisition costs.
5 Local SEO Best Practices for Healthcare Providers
You can’t book more patients if they can’t find you. Now, more than ever is it vital for your practice to rank for the keywords your patients use. Get step-by-step instructions so you can be sure your medical practice is found.
The Healthcare Marketing Playbook for 2021
Now more than ever, patients are using digital channels to find and assess healthcare solutions. This guide outlines seven high-level strategies that will help you grow your practice and build a future-proof brand.
Healthcare Marketing Webinars
Live Webinar:
How LifeStance Health Grew to 450+ Locations
Since 2017, LifeStance Health has been reimagining mental health and now helps patients across 31 states at over 450 centers. To support their growth objectives, they needed a “repeatable” digital framework that could quickly spin up new regional brands, improve organic visibility across markets, and drive new patient acquisition.
Hear from Ashley Anderson, Senior Vice President of Marketing, and Joleen Shueh, Director of Growth, at LifeStance on the digital marketing strategies that have been instrumental in fueling LifeStance’s explosive growth.
Previous Webinars
All of our past webinar content is available on-demand for free.
FREE ON-DEMAND WEBINAR How To Scale Growth: A Conversation With the Largest Orthodontic DSO How a 250+ location DSO is growing through innovative digital marketing strategies rooted in data Hear from Jacqueline Ruma VP, Senior Director Media and Analytics at Smile Doctors on how they built a digital marketing framework that efficiently scales growth and [...]
FREE ON-DEMAND WEBINAR Boost Conversion Rates by Optimizing Your Digital User ExperienceDo you have clicks and traffic but are struggling to book patient appointments? The problem could be your website or landing page. Minor annoyances or confusing features can deter users from taking action. To increase conversion rates, you need to examine your user experience [...]
ON-DEMAND WEBINAR SEO Audit on the 3 Pillars of Successful SEO StrategiesGet our three-part SEO framework and watch several audits of real-world healthcare sites. The first place healthcare consumers go to find a provider is Google. Having an SEO strategy is no longer optional if you want to grow your healthcare organization. Watch our free [...]
ON-DEMAND WEBINAR & AUDIT How to Build a Positive Digital Reputation That Attracts More Patients Steve Turchan Regional Vice President Yext Bryan Oram AVP of Healthcare Podium Lauren Leone SVP of Healthcare Marketing Cardinal Digital Marketing Learn how to generate more reviews, monitor and protect your brand image, and earn patients’ trust. People take their [...]
ON-DEMAND ROUNDTABLE Digital Marketing Growth Strategies for 2021 Hernando Ruiz-Jimenez Chief Marketing Officer New York-Presbyterian Hospital Brandon Dowdy-Ernst CXO Smile Workshop Rich Briddock VP Paid Media & Analytics Cardinal Digital Marketing Lauren Leone SVP of Healthcare Marketing Cardinal Digital Marketing Hear how 3 healthcare marketing experts are using digital to attract and engage patients. The [...]
ON-DEMAND WEBINAR Local SEO Best Practices for Multi-location Medical PracticesDominate your local markets and rank higher in Google Maps when you implement these best practices. Getting one practice location to rank at the top of Google can be challenging enough. Throw in a few more locations, and it becomes increasingly complex. As medical practices expand [...]
ON-DEMAND ROUND TABLE Patient Acquisition Trends for 2021 Kelly Hammons Executive Director: Business Development & Strategy Cameron Community Memorial Hospital Amanda Howard Director of Marketing CityVet Blair Primis SVP Marketing and Talent Management OrthoCarolina Alex Membrillo CEO Cardinal Digital Marketing Get marketing insights and strategies that will help you attract and engage more patients. Join [...]
ON-DEMAND WEBINAR How to Nurture Patients with Omnichannel Marketing Alex Membrillo CEO Cardinal Digital Marketing Matt Kelly Account Executive Salesforce Marketing Cloud - Health & Life Sciences Lauren Leone SVP of Client Services Cardinal Digital Marketing Build meaningful relationships with patients using omnichannel marketing Omnichannel marketing is an effective way to nurture patients during these [...]
EXPERT ROUND TABLE (ON-DEMAND) How Healthcare Organizations Can Thrive in the Age of COVID-19 Leslie Gibbs Chief Marketing Officer Modern Vascular Cody Lee Vice President, Growth Marketing Summit Partners Jennifer Schultz Senior Vice President of Marketing & Communications, OU Medicine Alex Membrillo CEO Cardinal Digital Marketing Get Marketing Insights for Times of Uncertainty The COVID-19 [...]
` FREE ON-DEMAND WEBINAR How to Attract More Patients with PPC AdvertisingNew to Google Ads? Or maybe you ran a few campaigns and were disappointed with your results? While it’s easy to set up a Google Ads campaign, developing a strategy that reaches your target audience and persuades them to choose your medical practice isn’t. [...]
The State of Healthcare Marketing In 2021 Survey Report
To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.
Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.
Ignite Digital Marketing Podcast
Hear from Cardinal's experts as they explore innovative ways to build your digital presence.
DentalOne Partners Marketing Testimonial
Cardinal Lead Gen Testimonial
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