Digital Marketing
For Podiatry Practices

Elevate Orthotics
Jayhawk Clinic
Stuto Foot Specialist
Orlando Clinic
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52

Of Americans will experience foot health problems of varying degrees of severity at one time or another in their lives.

52

Bones are found in the human foot. That is 1/4 of bones found in your entire body.

301 Thousand

Google US searches occur each month for Podietrist.

Find And Engage New Patients For Your
Podiatry Practices

Approximately 75% of Americans will experience foot pain at some time during their lives. As people age, we are more likely to develop problems with our feet. Women are much more prone to foot issues than men, probably due to years of wearing high heels or shoes that don’t fit properly. In addition to ill-fitting shoes, problems with the feet may be caused by congenital defects, sports injuries, and general wear and tear over the years.

Digital Marketing And SEO For Podiatry Practices

Podiatrists are the major providers of care for disorders of the foot, ankle, and the lower extremities. They treat a wide range of conditions including sprains, infections, bunions, hammertoes, corns, plantar warts, nail fungus, ingrown toenails, and plantar faciitis. In addition, podiatrists can be consulted for foot sores and wounds that are slow to heal due to diabetes. Just as patients need individualized care based on their specific needs, your podiatry practice needs a marketing plan tailored to grow your business.

The Anatomy of Medical Marketing

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

Igniting Your Growth With Cardinal

Leverage Cardinal’s medical marketing solutions
to grow your podiatry practice’s patient base

SEO

Over 3.6 Million Google searches occur for Podiatrist each year in the U.S. In addition, 726,000 Google searches occur yearly for Foot Doctor.
When people search online for podiatrists, you want them to find your website. Unfortunately, if your site does not rank on page one of the search results, prospective patients are unlikely to see it. Search engine optimization can help by targeting specific keywords and markets in your specialty. If your website is falling short, Cardinal will use SEO to get your rankings where they need to be.

Healthcare Practice SEO Services
Healthcare Practice Paid Search

Paid Search

Paid search ads for the Poditry industry start at less than $1 per click on Google AdWords.

Pay per click ads are a cost-effective tool for driving qualified leads. A properly designed PPC campaign will target the people who are actively searching online for your podiatry services. Cardinal will maximize your ad budget to get you the highest return on investment.

Social Advertising

Social media platforms like Facebook can help you connect with clients who are looking for a podiatrist. Cardinal can use segmentation to identify prospective patients based on geographic location, age, gender, estimated income, and other factors. If you have never advertised on social media, Cardinal can get you started.

Healthcare Practices Social Advertising
Healthcare Practices Web Design Services

Web Design

Cardinal is an experienced designer of healthcare and podiatry websites.

If your current website is not attractive, user-friendly, and optimized, it may be time for a fresh new look. Or, if you don’t have a Web presence at all, we can build a custom site that showcases your practice, physicians, patient testimonials, and more. Our websites are responsive, so patients can easily access them on a home computer or a mobile device. We can integrate a booking engine into your site or a patient portal, for added convenience.

Reputation Management

Increasing numbers of patients are reading physician reviews left on sites like Yelp, Healthgrades, and RateMDs.com. Let Cardinal monitor what is being said online about you and your podiatry practice. We understand that your reputation is one of your most important assets, and we will work hard to help protect and maintain it.

Healthcare Practices Reputation Management Services
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Healthcare Clients who Trust Us

Dental Works Case Study Logo
40%

increase in
conversions

25%

decrease in cost per conversion

CareSpot Urgent Care
173,880

digital leads in 9 months

$3,94

cost
per lead

100%

increase in organic traffic

MedPost Case Study Brand
21%

increase in brand convertions

17%

decrease in branded cost per acquisition

Digestive Healthcare of Georgia
334%

increased
lead volume

#2

place in
Google SERP

Atlanta Brain and Spine Care
325%

increase in
leads per month

6

more surgeries
each month

Orthoatlanta Case Study Logo
91.06%

increase in
web traffic

1300

additional qualified leads

Tolson Center Logo
192%

increase in
conversion rate

69

new leads

Sober Living Case Study Brand
21%

Increase In Organic (SEO) Website Visits

51%

increase in overall
conversions

Swedish Covenant Hospital
1.2MM

Impressions generated by Prominent Hospital

$119

average cost per lead for Orthopedic service line

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Cardinal Specializes In Podiatry Marketing

Cardinal will develop a winning strategy to help you compete in today’s healthcare market.
Targeted SEO, PPC, and proactive reputation management will help you stay ahead of other practices.
Let Cardinal take your podiatry practice to the next level.
Contact Cardinal today to speak with a healthcare marketing expert.

“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”

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Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

Patient Stream

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