Digital Marketing
For Podiatry Practices

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Podiatry Practices Who Trust Us

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Podiatry Practices Case Studies

Carespot Digital Marketing Case Study
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RMD Case Study
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52

Of Americans will experience foot health problems of varying degrees of severity at one time or another in their lives.

52

Bones are found in the human foot. That is 1/4 of bones found in your entire body.

301 Thousand

Google US searches occur each month for Podietrist.

Find And Engage New Patients For Your
Podiatry Practices

Approximately 75% of Americans will experience foot pain at some time during their lives. As people age, we are more likely to develop problems with our feet. Women are much more prone to foot issues than men, probably due to years of wearing high heels or shoes that don’t fit properly. In addition to ill-fitting shoes, problems with the feet may be caused by congenital defects, sports injuries, and general wear and tear over the years.

Digital Marketing And SEO For Podiatry Practices

Podiatrists are the major providers of care for disorders of the foot, ankle, and the lower extremities. They treat a wide range of conditions including sprains, infections, bunions, hammertoes, corns, plantar warts, nail fungus, ingrown toenails, and plantar faciitis. In addition, podiatrists can be consulted for foot sores and wounds that are slow to heal due to diabetes. Just as patients need individualized care based on their specific needs, your podiatry practice needs a marketing plan tailored to grow your business.

Igniting Your Growth With Cardinal

Leverage Cardinal’s medical marketing solutions
to grow your podiatry practice’s patient base

SEO

Over 3.6 Million Google searches occur for Podiatrist each year in the U.S. In addition, 726,000 Google searches occur yearly for Foot Doctor.
When people search online for podiatrists, you want them to find your website. Unfortunately, if your site does not rank on page one of the search results, prospective patients are unlikely to see it. Search engine optimization can help by targeting specific keywords and markets in your specialty. If your website is falling short, Cardinal will use SEO to get your rankings where they need to be.

Healthcare Practice SEO Services
Healthcare Practice Paid Search

Paid Search

Paid search ads for the Poditry industry start at less than $1 per click on Google AdWords.

Pay per click ads are a cost-effective tool for driving qualified leads. A properly designed PPC campaign will target the people who are actively searching online for your podiatry services. Cardinal will maximize your ad budget to get you the highest return on investment.

Social Advertising

Social media platforms like Facebook can help you connect with clients who are looking for a podiatrist. Cardinal can use segmentation to identify prospective patients based on geographic location, age, gender, estimated income, and other factors. If you have never advertised on social media, Cardinal can get you started.

Healthcare Practices Social Advertising
Healthcare Practices Web Design Services

Web Design

Cardinal is an experienced designer of healthcare and podiatry websites.

If your current website is not attractive, user-friendly, and optimized, it may be time for a fresh new look. Or, if you don’t have a Web presence at all, we can build a custom site that showcases your practice, physicians, patient testimonials, and more. Our websites are responsive, so patients can easily access them on a home computer or a mobile device. We can integrate a booking engine into your site or a patient portal, for added convenience.

Reputation Management

Increasing numbers of patients are reading physician reviews left on sites like Yelp, Healthgrades, and RateMDs.com. Let Cardinal monitor what is being said online about you and your podiatry practice. We understand that your reputation is one of your most important assets, and we will work hard to help protect and maintain it.

Healthcare Practices Reputation Management Services

Cardinal Specializes In Podiatry Marketing

Cardinal will develop a winning strategy to help you compete in today’s healthcare market.
Targeted SEO, PPC, and proactive reputation management will help you stay ahead of other practices.
Let Cardinal take your podiatry practice to the next level.
Contact Cardinal today to speak with a healthcare marketing expert.

“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”

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The State of Healthcare Marketing In 2021 Survey Report

To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.

Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.

Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

Patient Stream

Innovative Healthcare SEO & Digital Marketing Blog Articles

Podcast Ep. 33 – 6 SEO Principles That Make It Easy for Healthcare Consumers to Find You

It’s no secret – you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is built to support search engine optimization (SEO). Here are the 6 principles to follow for creating your dream website, the best technologies to use for building your website with SEO in mind, and how UX can impact your website’s performance.

DSO Marketing: Reporting Results Across Multiple Brands & Locations

Dental support organizations (DSOs) face some unique challenges to efficient reporting. In this blog post, I provide practicable ideas for reporting campaign results across multiple brands and locations. Plus, I give you my take on why you should consolidate campaigns and data (and how)

Podcast Ep. 32 – How to Get Patients To Your Door: Developing Your Healthcare Offer

What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s).

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