Digital Marketing

For Plastic Surgery and Cosmetic Surgery Practices

Elite Body Sculpture
Rousso Plastic Srugery
Wave Plastic Srugery

1.7 Million

Cosmetic surgical procedures are preformed every year in the U.S.

15 Billion

Dollars are spent on first time Aesthetic procedures each year.

201 Thousand

Google searches occur monthly in the U.S. for plastic surgery

Find and Engage New Patients for your Plastic Surgery Practice

The American Society of Plastic Surgeons reported that Americans spent $16 billion on plastic surgery in 2016. Patients are looking for ways to improve their appearance and will consider both surgical and non-surgical options. Cosmetic procedures enhance or reshape body structures with an aesthetically pleasing result. Reconstructive procedures also enhance appearance but are usually done to correct a congenital defect, developmental abnormality, or restore body parts affected by trauma or disease. The goal of reconstructive surgery is to improve function and achieve a more normal appearance. Both types of treatments can do much to afford patients a better self-image and enhance their self-esteem.

Digital Marketing Strategy for & Cosmetic Surgery

Cosmetic surgery includes procedures such as breast augmentation and reduction, liposuction, tummy tucks, face lifts, nose surgery, and hair transplants. Non-surgical procedures include microdermabrasion, laser hair removal, Botox injections, and chemical peels.

Reconstructive surgical procedures include breast reconstruction following cancer, cleft palate repair, skin cancer removal, and scar revision. Just as each patient receives treatment tailored to their specific needs, your practice deserves a customized marketing strategy designed to grow your business.

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

The Anatomy of Medical Marketing

Igniting your Growth with Cardinal

Leverage Cardinal’s medical marketing solutions to grow your plastic and cosmetic surgery patient base.


Over 2.4 Million Google searches occur for Plastic Surgery each year in the U.S. In addition, nearly 2 Million Google searches occur yearly for Liposuction, with other searches such as Tummy Tuck not far behind.

In today’s competitive marketplace, your plastic surgery website needs search engine optimization. If your site is not highly ranked, prospective patients will not find you. Most searches never make it past the first page. Cardinal will target specific keywords and markets to get your search rankings where they need to be.

Paid Search

The goal of Paid Search is to drive more prospective clients to your website and then convert those leads into new patients. Paid search brings in more qualified leads. A well-designed pay per click campaign will target people actively searching for the plastic and cosmetic services you offer. Cardinal will maximize your budget to provide a high return on investment.

Social Advertising

If your plastic and cosmetic surgery practice has never advertised on social media platforms, Cardinal can get you started. Platforms such as Facebook have millions of users in the U.S., and your ads can connect to people who are interested in treatments you offer. We can use segmentation to identify prospective clients based on location, age, gender, and estimated income.

Web Design

You need a sleek, optimized website that highlights your plastic and cosmetic surgery practice. The site should be responsive, meaning it can be viewed on a desktop computer or mobile device. You’ll want to showcase before and after photos as well as patient testimonials. A user-friendly patient portal can help your staff manage patient interactions. Cardinal can integrate a booking engine into your site for added convenience.

Reputation management

In this digital age, people often make decisions based on reviews they read online. A negative posting about you may send prospective cosmetic surgery patients to another provider. Let Cardinal monitor what is out there on the internet about your surgeons, and help protect and maintain the reputation you’ve spent years building.

Case Studies


173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches

40% increase in conversions 25% decrease in cost-per-conversion

Increase of 6 more surgeries each month 325% increase in leads per month

digestive healthcare of georgia

Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours

Cardinal specializes in Plastic Surgery marketing

A successful marketing strategy is essential in today’s competitive healthcare marketplace. The growth of your cosmetic and plastic surgery practice depends on increasing your brand awareness, converting leads into new patients, and generating referrals. Let the medical marketing specialists at Cardinal lift you above the competition.
Contact us today to learn more.

Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.


Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Modernize Medical Practice

Modernize Your Medical Practice

Tired of relying on billboards & TV that don’t have quantitative ROI numbers? Step into the future of marketing and run medical group patient preference campaigns digitally and see which campaigns bring top of the funnel awareness that ends up converting through bottom of the funnel campaigns down the road.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

improve Patient Experience

Improve the Patient Experience

Keep patients in your hospital system by showing remarketing campaigns at the right time with the right message with Patient Stream. Your patients will never forget where to go for care.

Increase Patient Volume

Increase Patient Volume Across Service Lines

Patient Stream not only helps you see if a patient was driven from a campaign, we can also track a patient who came in through primary care and ended up having an ACL repaired.

Patient Stream Benefits overview


Let’s get the conversation started!