Digital Marketing

For Pediatric Practices

C. S. Mott Children Hospital
Cleveland Clinic Children

301 Thousand

Google searches occur monthly in the U.S. for pediatricians.


of children in the U.S. have seen a pediatrician within the last year.

486 Thousand

Americans search for Pediatrician Near Me each year.

Expand your Pediatric Patient Base with Medical Marketing

Selecting a pediatric practice is among the most important decisions a family can make. When it comes to medical care for their children, parents want to make the best choice possible. They expect high quality healthcare they can count on when their child is sick or injured. In addition, parents want the office environment to be a friendly and caring one that will put their child at ease. Cardinal’s marketing strategies can help these families connect with your pediatric practice and become loyal patients.

Digital Marketing Strategy for Pediatrics

Pediatricians provide medical care for newborns, children, and adolescents. A pediatrician may be a primary care physician, or they may limit their practice to a subspecialty such as neonatology or pediatric cardiology. Patients would generally receive a referral to a pediatric specialist. Expectant parents will often select a pediatric practice before the birth of a child, and then continue using that practice throughout childhood. As younger siblings are born, they will also become patients. Cardinal can help you implement the right digital marketing plan to bring new patients to your pediatric practice.

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

The Anatomy of Medical Marketing

Igniting your Growth with Cardinal

Leverage Cardinal’s medical marketing solutions to grow your pediatric patient base.


More than 301,000 Google searches occur for a Pediatrician each month in the U.S. That’s over 3.6 Million searches each year.

For parents to find your pedriatric practice online, your webpages must rank on page one. Most searches won’t even get to page two. Cardinal will use targeted search engine optimization to increase your rankings for specific keywords and markets. Driving more people to your website means better opportunities to convert those leads into new patients.

Paid Search

Paid search brings in more qualified pediatric leads. A well-designed pay per click campaign can be a great return on investment. Your ads will be very specific, targeting the potential customers you are trying to reach. Geo-modifiers can help eliminate casual browsers, so that your ad spend is kept under control.

Social Advertising

An effective social media presence allows your practice to connect with people on different social platforms. Your branding efforts can be enhanced through the use of social media advertising. If your pediatric practice has not advertised on a platform such as Facebook, Cardinal can help you get the most from this untapped resource.

Web Design

A patient’s first impression of your pediatric practice is often based on your website. It needs to be engaging, informative, and user friendly. Cardinal will design a custom website that will drive search engine traffic. Our websites are built to be responsive, whether viewed on a desktop or mobile device. Features can include social integration, booking engines, patient portals, and more.

Reputation management

Your pediatric practice’s online reputation matters in this digital age. People make decisions based on reviews they read, and negative postings are harmful to your business. You’ve spent years building your excellent reputation, and it’s an important asset. Let Cardinal help you maintain it.

Case Studies


173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches

40% increase in conversions 25% decrease in cost-per-conversion

Increase of 6 more surgeries each month 325% increase in leads per month

digestive healthcare of georgia

Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours

Cardinal specializes in Pediatric medical marketing.

For continued growth in today’s competitive healthcare marketplace, you need a successful digital marketing strategy. Cardinal’s comprehensive marketing services can take your pediatric practice to the next level. Our experienced medical marketers will focus on building your brand, expanding your web presence, helping you acquire new patients, and generating referrals.
Contact the pediatric marketing experts at Cardinal today to learn more.

Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.


Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Modernize Medical Practice

Modernize Your Medical Practice

Tired of relying on billboards & TV that don’t have quantitative ROI numbers? Step into the future of marketing and run medical group patient preference campaigns digitally and see which campaigns bring top of the funnel awareness that ends up converting through bottom of the funnel campaigns down the road.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

improve Patient Experience

Improve the Patient Experience

Keep patients in your hospital system by showing remarketing campaigns at the right time with the right message with Patient Stream. Your patients will never forget where to go for care.

Increase Patient Volume

Increase Patient Volume Across Service Lines

Patient Stream not only helps you see if a patient was driven from a campaign, we can also track a patient who came in through primary care and ended up having an ACL repaired.

Patient Stream Benefits overview

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