Digital Marketing

For Orthodontics

UNLV Orthodontics Practice
Freeman Orthodontics Practice
Cardinal Orthodontics Practice
Sparks Orthodontics Practice

4 Million

Americans wear braces in the U.S.


of orthodontic patients have to get braces again because they didn’t wear their retainers.

368 Thousand

Google searches are preformed monthly for braces.

Drive new patients to your orthodontic practice

Braces are not just for kids anymore. Americans have become obsessed with having a beautiful smile. Approximately 25% of orthodontic patients today are adults. Parents who didn’t have braces when they were young now accompany their children for orthodontic treatment. With the development of barely noticeable clear aligners, like Invisalign, many adults now consider orthodontics a viable option.

Digital Marketing Strategy for Orthodontics

Cardinal can highlight the value of your services and help your orthodontic practice grow. While straightening crooked teeth is a major consideration for orthodontic treatment, there are reasons other than an attractive smile to seek treatment. Misaligned teeth can cause problem with an individual’s bite and put stress on the jaw that may cause TMJ pain. While some patients will be referred to an orthodontist by their family dentist, others may search online for a provider. Cardinal’s comprehensive marketing strategy can connect those prospective orthodontic patients to your practice.

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

The Anatomy of Medical Marketing

Igniting your Growth with Cardinal

Leverage Cardinal’s medical marketing solutions to grow your orthodontic patient base


Over 2.9 Million Google searches occur for a Orthodontist each year in the U.S. In addition, each year over 594,000 people search for a Orthodontist Near Me.

Targeted search engine optimization will help new orthodontic patients find your website. Cardinal will focus on increasing your site’s search rankings for specific keywords and markets. Our goal is to drive people to your website and then convert those leads into loyal patients. Once a family member becomes a patient, it is highly likely that others in the family will follow.

Paid Search

Google AdWord Bid Prices start at as low as a few dollars, per click, for the orthodontic industry.

Your ads are only effective if people see them. Google Ad Words can put your ads top of page for those searching online to see. Pay per click ads can be cost-effective and offer a great return on your investment. Geo-modifiers can target specific audiences, so that your costs remain manageable.

Social Advertising

Social media advertising has become a key way to target some audiences. A platform like Facebook has 214 million users in the U.S. Cardinal’s award winning social media management can structure ads to target demographics based on age, location, interests, and other factors.

Web Design

Cardinal is an experienced designer of custom websites for healthcare practitioners. Your website will likely be a patient’s first contact with your orthodontic practice, so it should leave a favorable impression. An engaging and informative website will highlight your services and give patients the information they need. Cardinal will key word optimize your site for better search rankings.

Reputation management

People like to comparison shop before choosing a provider or buying a service. Many will read online reviews at sites like ZocDoc or Healthgrades. Cardinal understands that you’ve worked hard to build your reputation and your business. Let us help you protect this valuable asset.

Case Studies


173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches

40% increase in conversions 25% decrease in cost-per-conversion

Increase of 6 more surgeries each month 325% increase in leads per month

digestive healthcare of georgia

Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours

Cardinal specializes in Orthodontic marketing

An orthodontic practice must consistently attract new patients to grow. Our marketing team will work to increase your web presence and brand awareness, which helps drive referrals to your office.
Contact Cardinal today to customize a digital marketing plan tailored to your specialty.

Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.


Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Modernize Medical Practice

Modernize Your Medical Practice

Tired of relying on billboards & TV that don’t have quantitative ROI numbers? Step into the future of marketing and run medical group patient preference campaigns digitally and see which campaigns bring top of the funnel awareness that ends up converting through bottom of the funnel campaigns down the road.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

improve Patient Experience

Improve the Patient Experience

Keep patients in your hospital system by showing remarketing campaigns at the right time with the right message with Patient Stream. Your patients will never forget where to go for care.

Increase Patient Volume

Increase Patient Volume Across Service Lines

Patient Stream not only helps you see if a patient was driven from a campaign, we can also track a patient who came in through primary care and ended up having an ACL repaired.

Patient Stream Benefits overview

Ready to Rise Up on the Internet?

Fill out the form to get started!