Digital Marketing
For Orthodontics

UNLV Orthodontics Practice
Freeman Orthodontics Practice
Cardinal Orthodontics Practice
Sparks Orthodontics Practice
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4 Million

Americans wear braces in the U.S.


of orthodontic patients have to get braces again because they didn’t wear their retainers.

368 Thousand

Google searches are preformed monthly for braces.

Find And Engage New Patients
For Orthodontics

Braces are not just for kids anymore. Americans have become obsessed with having a beautiful smile. Approximately 25% of orthodontic patients today are adults. Parents who didn’t have braces when they were young now accompany their children for orthodontic treatment. With the development of barely noticeable clear aligners, like Invisalign, many adults now consider orthodontics a viable option.

Digital Marketing And SEO For Orthodontics

Cardinal can highlight the value of your services and help your orthodontic practice grow. While straightening crooked teeth is a major consideration for orthodontic treatment, there are reasons other than an attractive smile to seek treatment. Misaligned teeth can cause problem with an individual’s bite and put stress on the jaw that may cause TMJ pain. While some patients will be referred to an orthodontist by their family dentist, others may search online for a provider. Cardinal’s comprehensive marketing strategy can connect those prospective orthodontic patients to your practice.

The Anatomy of Medical Marketing

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

Igniting Your Growth With Cardinal

Leverage Cardinal’s medical marketing solutions
to grow your orthodontic patient base


Over 2.9 Million Google searches occur for a Orthodontist each year in the U.S. In addition, each year over 594,000 people search for a Orthodontist Near Me.

Targeted search engine optimization will help new orthodontic patients find your website. Cardinal will focus on increasing your site’s search rankings for specific keywords and markets. Our goal is to drive people to your website and then convert those leads into loyal patients. Once a family member becomes a patient, it is highly likely that others in the family will follow.

Healthcare Practice SEO Services
Healthcare Practice Paid Search

Paid Search

Google AdWord Bid Prices start at as low as a few dollars, per click, for the orthodontic industry.

Your ads are only effective if people see them. Google Ad Words can put your ads top of page for those searching online to see. Pay per click ads can be cost-effective and offer a great return on your investment. Geo-modifiers can target specific audiences, so that your costs remain manageable.

Social Advertising

Social media advertising has become a key way to target some audiences. A platform like Facebook has 214 million users in the U.S. Cardinal’s award winning social media management can structure ads to target demographics based on age, location, interests, and other factors.

Healthcare Practices Social Advertising
Healthcare Practices Web Design Services

Web Design

Cardinal is an experienced designer of custom websites for healthcare practitioners. Your website will likely be a patient’s first contact with your orthodontic practice, so it should leave a favorable impression. An engaging and informative website will highlight your services and give patients the information they need. Cardinal will key word optimize your site for better search rankings.

Reputation Management

People like to comparison shop before choosing a provider or buying a service. Many will read online reviews at sites like ZocDoc or Healthgrades. Cardinal understands that you’ve worked hard to build your reputation and your business. Let us help you protect this valuable asset.

Healthcare Practices Reputation Management Services
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Healthcare Clients who Trust Us

Dental Works Case Study Logo

increase in


decrease in cost per conversion

CareSpot Urgent Care

digital leads in 9 months


per lead


increase in organic traffic

MedPost Case Study Brand

increase in brand convertions


decrease in branded cost per acquisition

Digestive Healthcare of Georgia

lead volume


place in
Google SERP

Atlanta Brain and Spine Care

increase in
leads per month


more surgeries
each month

Orthoatlanta Case Study Logo

increase in
web traffic


additional qualified leads

Tolson Center Logo

increase in
conversion rate


new leads

Sober Living Case Study Brand

Increase In Organic (SEO) Website Visits


increase in overall

Swedish Covenant Hospital

Impressions generated by Prominent Hospital


average cost per lead for Orthopedic service line

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Cardinal Specializes In Orthodontic Medical Marketing

An orthodontic practice must consistently attract new patients to grow. Our marketing team will work to increase
your web presence and brand awareness, which helps drive referrals to your office.
Contact Cardinal today to customize a digital marketing plan tailored to your specialty.

“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”

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Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

Patient Stream

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