Top Orthodontic Marketing Strategies & Guide to Help You Grow
With D2C orthodontic care companies and changing consumer behaviors, orthodontic service organizations (OSOs) must create a marketing strategy focusing on...
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As the #1 SEO agency in healthcare, we’ve helped hundreds of orthodontic practices, treatment centers and specialty practices achieve higher search rankings and generate new patients.
We’ve helped some of the nation’s largest healthcare providers scale their SEO strategies to new markets and locations. And if you’re undergoing a merger or acquisition, don’t worry—we have your SEO strategy covered on that end, too.
At Cardinal, we don’t react to trends; we predict them. We strategically position our clients to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to create uncontested growth opportunities.
We know orthodontics like the back of our hands. That’s why we intimately understand the motivations and intent across the entire patient journey, enabling us to develop full-funnel content strategies that not only nurture prospects but get them to convert.
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings for orthodontic practices. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
We will help you represent your orthodontic practice more fully by representing every aspect of your business. Cardinal can develop marketing solutions to help these prospective patients connect to your orthodontic practice. Just as there are customized treatment plans for each patient, digital marketing strategies for orthodontics should be tailored to meet the needs of your practice.
Having a solid presence on the web is now the differentiator between how trustworthy your orthodontics practice is compared to your competitors. However, if you don’t know where to start or don’t have a strategic digital marketing plan, then it’s easy to waste a lot of time, money, and resources trying to figure out SEO on your own.
Fortunately, our comprehensive orthodontic SEO strategies at Cardinal make sure patients get the care they need, and in turn, you get more revenue and the satisfaction of making it a win-win all around. That’s what makes SEO.
Get to the Top of the SERPs to Attract New Patients
It’s been proven that using the internet to promote your orthodontics practice is a cheaper and more efficient way to reach those in need over traditional marketing methods such as taking out a print ad or paying commissions to a referral agency. A SEO campaign done right is an easy, effective way to get to the top of the SERPs and noticed by the people who are looking for an orthodontist. Let us use our expertise to help you find those people and increase patient numbers while bringing in some revenue for you.
Digital Marketing and SEO For Orthodontic Practices
As an orthodontics provider, you have a responsibility to help patients. And since everyone goes to the internet these days for advice on everything under the sun, it’s worth it to at least try digital marketing and dabble in SEO…and be pleased when more patients start showing up. With Cardinal’s orthodontics SEO experts, we’re committed to creating a solid SEO strategy that helps drive business to your practice and boost your brand awareness.
Think of this as your preliminary SEO wellness check-up. We start by analyzing your orthodontics SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.
We leverage local SEO search strategies to boost your visibility for each location. That means creating unique location pages, optimizing your Google business listings, building links, and soliciting positive reviews for maximized reach across markets.
Scalable citations are a critical ranking factor for local search. We make sure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for so you show up in results.
Some agencies will pull backlinks from who-knows-where and stick them into your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients will trust.
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the sales funnel.
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure the site is properly structured to make it easy for both users to navigate and Google to crawl.
Cardinal believes in creating scalable website structures that help set you up for long-term success. This scalable technical framework helps your content get discovered, crawled, indexed, and ranked at a much faster rate.
The broader team is feeling very confident in our performance to date and our strategy and excited about all of the upside and opportunities we have in front of us.
Growth goals can be hard to meet without an expert team to guide you along the way. That’s what we’re here for. At Cardinal, we’re dedicated to helping orthodontists grow — so you can continue changing the lives of your patients. Get in touch via this form to learn how!
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