Digital Marketing for Optometry & Ophthalmology Practices

Increase patient volume for eye exams & surgeries through innovative SEO & PPC campaigns.

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Optometry & Ophthalmology Practices Who Trust Us

America's Best
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Optometry & Ophthalmology Practices Case Studies

America's Best Case Study
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30 Million

Americans wear contact lenses.


of people who wear contacts or glasses are 25 to 44 years old.

450 Thousand

U.S. Google searches occur monthly for optometrist.

Find And Engage New Patients For Your
Ophthalmology Practices

Growing your ophthalmology practice means targeting the prospects who are looking for you right now. Our award winning web design and a streamlined online marketing campaign will help targeted prospects find you first and stick with you.

Digital Marketing And SEO For Ophthalmology Practices

Your new clients may look for your practice on their mobile phones, on the office laptop during a break, or at home on a Smart TV – you never know. We make sure that your site looks amazing no matter where your prospects find it, and we gear your marketing campaign to each platform as well.

Igniting Your Growth With Cardinal

Leverage Cardinal’s medical marketing solutions
to grow your ophthalmology patient base


Over 4.4 Million Google searches occur for a Ophthalmologist each year in the U.S. In addition, Eye Doctor receives over 3.6 Million searches each year.

We multiply your results by focusing on the major search engines. A number one ranking for a targeted keyword can bring more business than any other marketing strategy, and we have the chops to get the job done for you.

Healthcare Practice SEO Services
Healthcare Practice Paid Search

Paid Search

Paid search works right beside SEO to ensure that your target market sees your ophthalmology practice every day. Your online campaign will work 24/7 to bring you business, even catching those prospects who wake up in the middle of the night worrying about their eye health.

Social Advertising

Once you are in with a social group, you can take advantage of referral business, high loyalty rates and increased marketing ROI. Social advertising gives you a leg up on your competition by precisely targeting your preferred ophthalmology customer in real time.

Healthcare Practices Social Advertising
Healthcare Practices Web Design Services

Web Design

Our award winning medical web design keeps your prospect on the hook until your entire sales funnel is finished. We make ophthalmology exciting, customizing your website to your practice specifically. We streamline your look, taking advantage of the latest tricks without overshadowing your core message.

Reputation Management

At Cardinal, we ensure that your potential ophthalmology clients always see your best foot forward when searching for you online. One bad review can lose you business, so it’s important to know what’s being said and manage review responses. Our Reputation Management solutions can include managing you ophthalmology practice’s web presence on site’s like Zocdoc, Healthgrades, and Yelp.

Healthcare Practices Reputation Management Services

Cardinal Specializes In Ophthalmology Marketing

We advertise in the right places, and we give you the website to follow up on the traffic. We ensure that your prospects learn your business from stem to stern so they can make an informed decision. Give your ophthalmology practice the freedom to present itself more fully online through Cardinal’s services – award winning website design and precise, streamlined online marketing with proven results.
Call Cardinal today to learn more.

“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”

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Healthcare Survey Report

The State of Healthcare Marketing 2022

Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, and channels of choice for new patient acquisition.

Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

Patient Stream

Healthcare Marketing Blog Articles

Why You Should Insist on an SEO Roadmap [+Template]

By now, you know that search engine optimization (SEO) is a longer-term play. But you don’t have to be in the dark about the progress of your strategy. That’s the idea behind our SEO roadmap, which SEO Specialist Monica Martinez details in this blog post.

The State of Healthcare Marketing 2022

Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, and channels of choice for new patient acquisition.

Your Blueprint for Measuring SEO Performance Across Multiple Locations

When evaluating SEO performance, multi-location brands face a number of common challenges. In this blog post, we explore these challenges, while laying out a three-step approach to bring disparate data sources together across different brands and regions.

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