Digital Marketing

For Obstetrics & Gynecology Practices

Orlando Health
Lakeview Hospital
Hattiesburg Clinic

368 thousand

Google US searches occur each month for gynecologist.

6,000

Women a day hit menopause.

38 Million

Women take hormone therapy.

Expand the Client Base of your OB GYN Practice

Choosing an obstetrician or gynecologist is one of the most important healthcare decisions a woman may make in her life. These physicians are experts in female reproductive health, including pregnancy, childbirth, menopause, and diseases of the reproductive system. They perform preventive screenings of the reproductive organs as well as the breasts. A woman will see a physician in this specialty from puberty throughout her adult life, so she must feel a high level of trust and rapport with this medical provider.

Digital Marketing Strategy for Obstetrics and Gynecology

Some physicians in this specialty will provide comprehensive women’s reproductive services. Others will specialize in either obstetrics or gynecology alone. When women feel comfortable with a practice and its physicians, they will become loyal patients who make referrals to family members and friends. Just as your patients receive medical care tailored to their specific needs, your practice deserves a marketing plan customized to grow your business.

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

The Anatomy of Medical Marketing

Igniting your Growth with Cardinal

Leverage Cardinal’s medical marketing solutions to grow your Obstetrics & Gynecology practice

SEO

Over 4.4 Million Google searches occur for a Gynecologist each year in the U.S. In addition, OB GYN receives over 726,000 searches each year.

Your website must be highly ranked for prospective obstetrics and gynecology patients to find it. Most searchers will not bother to look beyond page one. Search engine optimization will get your website noticed by targeting specific keywords and markets related to your specialty. Using conversion optimization will help turn those leads into new patients. If your search rankings are not where they need to be, Cardinal can help.

Paid Search

Paid search is one of the best digital marketing strategies to bring in qualified leads. Cardinal will maximize your online advertising budget to get you the highest return on investment. Pay per click ads will be customized to attract the women who are looking for your obstetrics or gynecology services. Geo-modifiers can help eliminate casual browsers, so your costs stay within your budget.

Social Advertising

Cardinal’s award winning social media management can help your obstetrics or gynecology practice connect with people on social media platforms. We can help you reach out to users of Facebook and other platforms in the demographics you are targeting. Segmentation will help identify prospective patients based on age, gender, location, and other factors.

Web Design

Don’t continue to rely on an outdated website that has not been optimized. Cardinal can design a custom website for your obstetrics or gynecology practice. We can integrate a booking engine into your site, if needed, and design a user-friendly patient portal to make patient communication easier and more efficient. Our websites are built to be responsive, so whether your patients are using their home computer or their mobile device their be able to view your site.

Reputation management

Your reputation is one of your most valuable assets. Cardinal can help you protect it. We know that increasing numbers of people read online reviews of medical providers on sites like ZocDoc, Healthgrades, and RateMDs.com. Let us proactively monitor and address any negative postings so that your obstetrics or gynecology practice can maintain its positive image.

Case Studies

care-spot-logo

173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches

40% increase in conversions 25% decrease in cost-per-conversion

Increase of 6 more surgeries each month 325% increase in leads per month

digestive healthcare of georgia

Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours

Cardinal specializes in OB GYN marketing

The right digital marketing strategy is essential in today’s competitive healthcare environment. Your obstetrics or gynecology practice needs targeted SEO, effective paid advertising, an optimized and responsive website, and proactive reputation management to stay ahead of other practices.
Let Cardinal help your Obstetrics practice reach the next level.

Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.

CARDINAL'S PROPRIETARY MARKETING TECHNOLOGY PATIENT STREAM'S BENEFITS:

Double Patient Volume

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Modernize Medical Practice

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improve Patient Experience

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Patient Stream Benefits overview

READY TO CONNECT WITH MORE QUALIFIED
PROSPECTS AND TURN THEM INTO PATIENTS?

Let’s get the conversation started!