Digital Marketing
For Obstetrics & Gynecology Practices
368 thousand
Google US searches occur each month for gynecologist.
6,000
Women a day hit menopause.
38 Million
Women take hormone therapy.
Find And Engage New Patients For Your
Obstetrics & Gynecology Practice
Choosing an obstetrician or gynecologist is one of the most important healthcare decisions a woman may make in her life. These physicians are experts in female reproductive health, including pregnancy, childbirth, menopause, and diseases of the reproductive system. They perform preventive screenings of the reproductive organs as well as the breasts. A woman will see a physician in this specialty from puberty throughout her adult life, so she must feel a high level of trust and rapport with this medical provider.
Digital Marketing And SEO For Obstetrics & Gynecology Practice
Some physicians in this specialty will provide comprehensive women’s reproductive services. Others will specialize in either obstetrics or gynecology alone. When women feel comfortable with a practice and its physicians, they will become loyal patients who make referrals to family members and friends. Just as your patients receive medical care tailored to their specific needs, your practice deserves a marketing plan customized to grow your business.
Igniting Your Growth With Cardinal
Leverage Cardinal’s medical marketing solutions
to grow your Obstetrics & Gynecology practice
SEO
Over 4.4 Million Google searches occur for a Gynecologist each year in the U.S. In addition, OB GYN receives over 726,000 searches each year.
Your website must be highly ranked for prospective obstetrics and gynecology patients to find it. Most searchers will not bother to look beyond page one. Search engine optimization will get your website noticed by targeting specific keywords and markets related to your specialty. Using conversion optimization will help turn those leads into new patients. If your search rankings are not where they need to be, Cardinal can help.
Paid Search
Paid search is one of the best digital marketing strategies to bring in qualified leads. Cardinal will maximize your online advertising budget to get you the highest return on investment. Pay per click ads will be customized to attract the women who are looking for your obstetrics or gynecology services. Geo-modifiers can help eliminate casual browsers, so your costs stay within your budget.
Social Advertising
Cardinal’s award winning social media management can help your obstetrics or gynecology practice connect with people on social media platforms. We can help you reach out to users of Facebook and other platforms in the demographics you are targeting. Segmentation will help identify prospective patients based on age, gender, location, and other factors.
Web Design
Don’t continue to rely on an outdated website that has not been optimized. Cardinal can design a custom website for your obstetrics or gynecology practice. We can integrate a booking engine into your site, if needed, and design a user-friendly patient portal to make patient communication easier and more efficient. Our websites are built to be responsive, so whether your patients are using their home computer or their mobile device their be able to view your site.
Reputation Management
Your reputation is one of your most valuable assets. Cardinal can help you protect it. We know that increasing numbers of people read online reviews of medical providers on sites like ZocDoc, Healthgrades, and RateMDs.com. Let us proactively monitor and address any negative postings so that your obstetrics or gynecology practice can maintain its positive image.
Healthcare Clients who Trust Us
increase in
conversions
decrease in cost per conversion
digital leads in 9 months
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per lead
increase in organic traffic
increase in brand convertions
decrease in branded cost per acquisition
increased
lead volume
place in
Google SERP
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leads per month
more surgeries
each month
increase in
web traffic
additional qualified leads
increase in
conversion rate
new leads
Increase In Organic (SEO) Website Visits
increase in overall
conversions
Impressions generated by Prominent Hospital
average cost per lead for Orthopedic service line
Cardinal Specializes In OB GYN Medical Marketing
The right digital marketing strategy is essential in today’s competitive healthcare environment. Your obstetrics or gynecology practice needs targeted SEO, effective paid advertising, an optimized and responsive website, and proactive reputation management to stay ahead of other practices.
Let Cardinal help your Obstetrics practice reach the next level.
“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”
The State of Healthcare Marketing In 2021 Survey Report
To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.
Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.
Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:
Double Your Patient Volume for the Same Spend
Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.
Executive Level Reporting
Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.
