Digital Marketing
For Obstetrics & Gynecology Practices
368 thousand
Google US searches occur each month for gynecologist.
6,000
Women a day hit menopause.
38 Million
Women take hormone therapy.
Expand the Client Base of your OB GYN Practice
Choosing an obstetrician or gynecologist is one of the most important healthcare decisions a woman may make in her life. These physicians are experts in female reproductive health, including pregnancy, childbirth, menopause, and diseases of the reproductive system. They perform preventive screenings of the reproductive organs as well as the breasts. A woman will see a physician in this specialty from puberty throughout her adult life, so she must feel a high level of trust and rapport with this medical provider.
Digital Marketing Strategy for Obstetrics and Gynecology
Some physicians in this specialty will provide comprehensive women’s reproductive services. Others will specialize in either obstetrics or gynecology alone. When women feel comfortable with a practice and its physicians, they will become loyal patients who make referrals to family members and friends. Just as your patients receive medical care tailored to their specific needs, your practice deserves a marketing plan customized to grow your business.
We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.
Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.
Igniting your Growth with Cardinal
Leverage Cardinal’s medical marketing solutions to grow your Obstetrics & Gynecology practice
SEO
Over 4.4 Million Google searches occur for a Gynecologist each year in the U.S. In addition, OB GYN receives over 726,000 searches each year.
Your website must be highly ranked for prospective obstetrics and gynecology patients to find it. Most searchers will not bother to look beyond page one. Search engine optimization will get your website noticed by targeting specific keywords and markets related to your specialty. Using conversion optimization will help turn those leads into new patients. If your search rankings are not where they need to be, Cardinal can help.
Paid Search
Paid search is one of the best digital marketing strategies to bring in qualified leads. Cardinal will maximize your online advertising budget to get you the highest return on investment. Pay per click ads will be customized to attract the women who are looking for your obstetrics or gynecology services. Geo-modifiers can help eliminate casual browsers, so your costs stay within your budget.
Social Advertising
Cardinal’s award winning social media management can help your obstetrics or gynecology practice connect with people on social media platforms. We can help you reach out to users of Facebook and other platforms in the demographics you are targeting. Segmentation will help identify prospective patients based on age, gender, location, and other factors.
Web Design
Don’t continue to rely on an outdated website that has not been optimized. Cardinal can design a custom website for your obstetrics or gynecology practice. We can integrate a booking engine into your site, if needed, and design a user-friendly patient portal to make patient communication easier and more efficient. Our websites are built to be responsive, so whether your patients are using their home computer or their mobile device their be able to view your site.
Reputation management
Your reputation is one of your most valuable assets. Cardinal can help you protect it. We know that increasing numbers of people read online reviews of medical providers on sites like ZocDoc, Healthgrades, and RateMDs.com. Let us proactively monitor and address any negative postings so that your obstetrics or gynecology practice can maintain its positive image.
Case Studies
173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches
40% increase in conversions 25% decrease in cost-per-conversion
Increase of 6 more surgeries each month 325% increase in leads per month
Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours
Cardinal specializes in OB GYN marketing
The right digital marketing strategy is essential in today’s competitive healthcare environment. Your obstetrics or gynecology practice needs targeted SEO, effective paid advertising, an optimized and responsive website, and proactive reputation management to stay ahead of other practices.
Let Cardinal help your Obstetrics practice reach the next level.
Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.
CARDINAL'S PROPRIETARY MARKETING TECHNOLOGY PATIENT STREAM'S BENEFITS:
Double Your Patient Volume for the Same Spend
Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.
Modernize Your Medical Practice
Tired of relying on billboards & TV that don’t have quantitative ROI numbers? Step into the future of marketing and run medical group patient preference campaigns digitally and see which campaigns bring top of the funnel awareness that ends up converting through bottom of the funnel campaigns down the road.
Executive Level Reporting
Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.
Improve the Patient Experience
Keep patients in your hospital system by showing remarketing campaigns at the right time with the right message with Patient Stream. Your patients will never forget where to go for care.
Increase Patient Volume Across Service Lines
Patient Stream not only helps you see if a patient was driven from a campaign, we can also track a patient who came in through primary care and ended up having an ACL repaired.
