Expand Your OB/GYN Patient Pipeline

No. If you already have a perfectly functional website for your OB/GYN practice, we can proceed with planning your marketing strategy. The only soft requirement is that your website is on the WordPress platform. We highly recommend WordPress to all our clients due to its ease of use, endless customization options, and built-in SEO tools. Otherwise, we’ll likely run into optimization challenges while working on your campaign.

If you’re unhappy with how your website looks or functions, Cardinal’s web design experts can help migrate your website to WordPress from any platform and even create a new website from the ground up. We will develop a professional-looking website with a responsive design that works flawlessly on desktop and mobile devices. Plus, we lay the groundwork to ensure your website is scalable for future growth.

It depends. A properly realized digital marketing campaign can catapult your women’s healthcare practice to new growth heights and expand your patient pipeline. However, digital marketing strategies take time and serious dedication to the craft. Therefore, we always encourage our clients to be patient and manage their expectations regarding result timelines. Cardinal is not the right agency for you if you want instant results from online marketing.

The time frame for results depends on various factors, including your current marketing maturity, the competition, and the services requested. For instance, PPC campaigns have the potential to deliver fast results, so it’s not too far-fetched to see positive developments within 90 days. On the other hand, a comprehensive SEO strategy takes 3-6 months up to a year before you’ll see meaningful results.

Having said that, we always set performance and goal metrics for all our clients every three months. We’re big transparency advocates, so we regularly provide in-depth reports, KPIs, and strategy roadmaps. Even with the seeming lack of results, you can trust that we’re working behind the scenes to get your OB/GYN practice where it needs to be, marketing-wise.

Sure, if you want us to. Cardinal is the nation’s top digital marketing agency that specializes in healthcare performance marketing, so we know a thing or two about growing women’s healthcare brands. Our core services include SEO, PPC management, web design, Facebook Ads marketing, conversion rate optimization (CRO), and reputation management. The only services we don’t provide are organic social media posts, email marketing, and traditional advertising (we’re a digital agency only).

When you work with us, you’re leveraging our extensive knowledge and experience working with healthcare brands in the country. Just ask some of the nation’s most prominent women’s healthcare brands, like Boston IVF.

There are numerous ways to improve a visitor’s digital experience while visiting your OB/GYN website and drive them to convert (e.g., schedule an appointment). If you have multiple locations, we can develop a base template that we can use for your other locations and customize each as we see fit. This scalable strategy ensures a consistent and uniform brand across all your locations.

Then, your Cardinal team will also ensure that your website offers a wealth of healthcare content, particularly about women’s reproductive health. This will help us establish your OB/GYN practice as an authority and build trust and credibility among website visitors. While we’re at it, the web design team will create a digital experience with smart content connections, so people can easily search for the information they need.

Of course. PPC management and optimization are our bread and butter. One of the first things to address is your PPC account structure, which is the way to organize keywords and ads into ad groups, then those ad groups on a campaign level. We’ll optimize your account structure for single-themed ad groups and ensure it appropriately leverages Google’s automated bidding strategies.

Next, we’ll work on improving your Ad Quality Score, so your campaign will be rewarded with lower costs per click. To improve your Ad Quality Score, we can use ad extensions and customizers, enhance your ad copy, and tune up your landing pages.