Digital Marketing
For Neurosurgery Practices
5.4 Million
Americans are currently diagnosed with Alzheimer’s disease.
3 Million
Emergency room visit due to headaches are recorded yearly.
90.5 Thousand
Google US searches each month for Neurosurgeon
Attracting Neurosurgery Patients Online Just When They Need You the Most
Many people are looking for relief from painful and disabling conditions related to spinal disorders, diseases of the brain, or spinal injuries. Let the medical marketing specialists at Cardinal drive new clients to your practice at this critical time in their lives. Our strategic digital marketing techniques will expand your web presence and allow patients to find your practice online, so they can receive the compassionate care and effective medical treatment they need.
Digital Marketing Strategy for Neurosurgery
Neurosurgeons treat many conditions of the brain and spine including brain and spinal tumors, herniated discs, spinal stenosis, degenerative disc disease, and scoliosis. Just as there are customized treatment plans for each patient, digital marketing strategies for neurosurgery should be tailored to meet the needs of your practice. Cardinal will develop marketing solutions to help prospective patients connect to your neurosurgical practice.
We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.
Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.
Igniting your Growth with Cardinal
Leverage Cardinal’s medical marketing solutions to grow your neurosurgery patient base
SEO
Over 1 Million Google searches occur for a Neurosurgeon each year in the U.S. In addition, neurosurgery receives over 325,000 searches each year.
Cardinal can help prospective patients locate your website through targeted search engine optimization that focuses on increasing your site’s search rankings for specific keywords and markets. As people search online for information on conditions and treatment options related neurosurgery, we want them to find your practice. Conversion optimization will not only direct potential clients to your website, but help close those leads.
Paid Search
Online advertising works when people see your ads. Paid search programs like Google AdWords puts your ads at the top of the page for the best visibility. With bid prices starting at just a few dollars per click, paid search can be a cost-effective way to drive leads to your neurosurgery group. Custom landing pages can be created, as well as campaigns that include Display Advertising and Remarketing. Cardinal can help you manage costs by using geo-modifiers to control who views your PPC ads.
Social Advertising
Paid social advertising can reach potential clients on social platforms such as Facebook. Ads can be structured to target specific audiences based on age, geographic area, and many other factors. Cardinal’s award winning social media management can help you connect with the people who are looking for your specialty.
Web Design
Cardinal is an experienced designer of custom websites for neurosurgery medical practices. Even after receiving a referral from another physician, prospective patients often look online to read physician profiles and information about treatments that are offered. An optimized, professionally designed website is a key component in growing your practice. It is also a great way to showcase your surgeons, and their specialities, online.
Reputation management
As a board certified neurosurgeon, you’ve worked hard to develop trust and rapport with your patients. A negative online review can be harmful to your practice. In addition to reading patient testimonials on your website, people may also read reviews on sites like ZocDoc, Healthgrades, and Yelp. Let Cardinal’s medical marketing specialists help protect and maintain your reputation.
Case Studies
173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches
40% increase in conversions 25% decrease in cost-per-conversion
Increase of 6 more surgeries each month 325% increase in leads per month
Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours
Cardinal specializes in Neurosurgery medical marketing
Cardinal can help you develop the right digital marketing strategy to grow your neurosurgery practice. We will use proven techniques to increase brand awareness, generate physician referrals, and attract new patients.
Call us today to learn more.
Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.
CARDINAL'S PROPRIETARY MARKETING TECHNOLOGY PATIENT STREAM'S BENEFITS:
Double Your Patient Volume for the Same Spend
Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.
Modernize Your Medical Practice
Tired of relying on billboards & TV that don’t have quantitative ROI numbers? Step into the future of marketing and run medical group patient preference campaigns digitally and see which campaigns bring top of the funnel awareness that ends up converting through bottom of the funnel campaigns down the road.
Executive Level Reporting
Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.
Improve the Patient Experience
Keep patients in your hospital system by showing remarketing campaigns at the right time with the right message with Patient Stream. Your patients will never forget where to go for care.
Increase Patient Volume Across Service Lines
Patient Stream not only helps you see if a patient was driven from a campaign, we can also track a patient who came in through primary care and ended up having an ACL repaired.
