Digital Marketing

For LASIK Practices

Lasik Vision Institute
QualSight Lasik
TLC Eye Center
Nvision Lasik Center

96%

of Lasik patients have achieved 20/20 vision or better.

700 Thousand

Lasik procedure are performed in the U.S. each year.

110 Thousand

Monthly Google searches for Lasik occur in the U.S.

Attracting LASIK Patients Online for Corrective Vision Procedures

According to the FDA, an estimated 600,000 people undergo LASIK surgery each year. These patients are looking for an alternative to wearing glasses or contact lenses. Many people search online to find ophthalmologists that perform this popular procedure. Cardinal’s digital marketing strategies can drive these patients to your LASIK facility.

Digital Marketing Strategy for LASIK

LASIK is a refractive eye surgery that reshapes the cornea to improve vision. The procedure can benefit patients who suffer from near-sightedness, far-sightedness, and astigmatism. LASIK surgery is performed as an outpatient surgery and has a low rate of complications. Cardinal’s comprehensive marketing strategy can connect prospective LASIK patients to your practice so they can receive treatment.

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

The Anatomy of Medical Marketing

Igniting your Growth with Cardinal

Leverage Cardinal’s medical marketing solutions to grow your LASIK patient base

SEO

Over 1.3 Million Google searches occur for LASIK each month in the U.S. In addition, LASIK eye surgery received 74,000 searches each month.
Cardinal will use targeted search engine optimization to bring more visibility to your LASIk practice’s website. We will focus on increasing your search rankings for specific keywords and markets. We strive to attract more prospects to your website, and then convert those leads into new patients.

Paid Search

Paid search will direct more people to your website. Pay per click ads can be a cost-effective marketing tool for your business. Ad prices can be as reasonable as a few dollars per click, giving you a good return on investment. Geo-modifiers that target specific audiences can keep your costs manageable. Paid Search programs like Google AdWords can place your ads at the top of the results page for better visibility.

Social Advertising

Cardinal’s award winning social media management can help you connect with people looking for LASIK practitioners. Social platforms such as Facebook have millions of users in the U.S. Your LASIK ads can be structured to target specific groups based on age, geographic area, interests, and other factors. Images, videos, reviews, and posts can all be included on your social media channels.

Web Design

An optimized, professionally designed website is a key component for expanding your LASIK practice. A patient focused website will engage people, direct them to the information they need, and show them the compassionate care you deliver. Cardinal is an experienced designer of custom websites for the vision and eye care industry. Site features can include patient testimonials, videos, booking engines, and more.

Reputation management

Cardinal recognizes the value of your professional reputation. We understand that patients and prospects visit review sites like Healthgrades and Yelp. Negative reviews can be damaging, but positive testimonials foster patient loyalty for your LASIK practice. Let Cardinal help you protect and maintain one of your greatest assets.

Case Studies

care-spot-logo

173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches

40% increase in conversions 25% decrease in cost-per-conversion

Increase of 6 more surgeries each month 325% increase in leads per month

digestive healthcare of georgia

Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours

Cardinal specializes in LASIK and eye care marketing

The medical marketing experts at Cardinal will develop the right plan to grow your LASIK practice. Our proven strategies include SEO, paid advertising, an optimized and responsive website, and reputation management. Let Cardinal transform your LASIK marketing.
Contact us today to see new patients in your future.

Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.

CARDINAL'S PROPRIETARY MARKETING TECHNOLOGY PATIENT STREAM'S BENEFITS:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Modernize Medical Practice

Modernize Your Medical Practice

Tired of relying on billboards & TV that don’t have quantitative ROI numbers? Step into the future of marketing and run medical group patient preference campaigns digitally and see which campaigns bring top of the funnel awareness that ends up converting through bottom of the funnel campaigns down the road.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

improve Patient Experience

Improve the Patient Experience

Keep patients in your hospital system by showing remarketing campaigns at the right time with the right message with Patient Stream. Your patients will never forget where to go for care.

Increase Patient Volume

Increase Patient Volume Across Service Lines

Patient Stream not only helps you see if a patient was driven from a campaign, we can also track a patient who came in through primary care and ended up having an ACL repaired.

Patient Stream Benefits overview

READY TO CONNECT WITH MORE QUALIFIED
PROSPECTS AND TURN THEM INTO PATIENTS?

Let’s get the conversation started!