Build a Strong Online Reputation for Your Hospital

Patients today check online first before they choose a healthcare provider. Our hospital reputation management services ensure that your reviews, mentions, and digital conversations are on point.

Swedish Covenant Hospital, Northside Hospital, Piedmont Hospital
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What People Say About Your Hospital Matters

Pew Research Center
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72% of Internet Users

look up health information online

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1 in 5 people

read online rankings and reviews
of healthcare providers

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Hospital SEO

There are few healthcare experiences that patients scrutinize more closely than hospital stays. And today, patients and their families will have learned all they can about your hospital’s reputation online before they call your office or walk through the doors.

They want to know what kind of experience previous patients have had at your hospital. What were the outcomes? How were the facilities and staff? Patients have a lot of questions, and here are the key aspects of a hospital’s online reputation they rely on to answer them:

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Comments and reviews

on sites like Google, Yelp, RateMDs, Healthgrades, ZocDoc, and Vitals

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Social media mentions

and sentiment

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Keyword search analysis

(what are people searching for when they find you?)

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Community forums

monitoring to keep the pulse on the conversation

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Digital web presence

such as your website, which patients use to gather information about services

Surveys and Responses

Survey response analysis

to identify trends and read patient reviews in their own words

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Here’s How Hospital Reputation Management Works

Which channels are most relevant to your business? And what are people saying on those channels?
We take a proactive and comprehensive approach to your entire online reputation.

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Put Your Best Foot Forward

We call this proactive reputation management. This means helping you spread the good word about your practice, your good deeds in the community, and professional acumen. We’ll help you highlight positive reviews and source testimonials from satisfied patients. And we’ll help establish you as a thought leader by sharing the important medical information, studies, and professional opinion that your target demographics care about.

Handle Negative Reviews the Right Way

Unhappy experiences and negative comments are opportunities to make things right and strengthen your brand. We help you respond to negative sentiment strategically. More importantly, we work with you to identify, address, and monitor the core problems driving negatives reviews, including long waiting times and poor customer service at the front desk. In our experience, this is the best way to avoid more negative reviews in the future about the same issue.

Handling Negative Reviews

Go with the Agency Trusted by Leading Names in Healthcare

From hospital reputation management to SEO and digital advertising,
take a look at the results we’ve delivered within the healthcare vertical.

“Cardinal does a great job of being responsive to the needs of our business and new opportunities in digital marketing.
Cardinal educates us on the next step for making our business as productive as possible.”

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See Our Work In Action

Swedish Covenant Hospital Case Study
Peconic Bay Case Study
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“Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.”

Learn more about digital marketing for hospitals

Cardinal Digital Marketing provides comprehensive digital marketing services beyond just hospital reputation management.
Find out how we can help you today.

FAQ About Hospital Reputation Management

What is reputation management?

With the proliferation of new technology, social media, and the internet in general, your hospital’s reputation today goes far beyond simple public relations. In a matter of seconds, people can not only locate your hospital, read reviews, and scan ratings, but they can make split decisions about whether or not to patronize you in the same amount of time. Reputation management is the art of monitoring, managing, and even leveraging sentiment around your hospital’s brand. This includes comments, ratings, social media mentions, and some of the other common things that factor into your hospital’s broader digital reputation.

What does reputation management have to do with SEO?

The first place people go when they need information about a hospital is Google. When they Google your hospital’s name, what will they find? If they find pages with negative comments, reviews, or sentiments, this represents a serious threat to your hospital’s online brand. Through deep analysis and other digital marketing tactics, we can help protect your brand against negative SEO and reviews.

How will you measure the success of reputation management strategies?

Such a good questions. First of all, we will start by auditing all of your existing channels, surveys, and other media through which your hospital’s reputation might be influenced. This will give us a complete picture of where your online reputation is at and allow us to set benchmark KPIs for things like composite survey scores, ratings on important healthcare review sites, and so on. In addition, we will monitor which negative pages we can move out of search engine results by ranking the content that better represents your hospital’s reputation.

How long will it take to see results?

We get this question a lot and we always answer the same darn way: it depends. It will depend on the size of your hospital or hospital network, the maturity of your online presence, and other important factors. What we can say for sure is that 1) your online reputation will not go away, so investing in a strategy to manage it is always a good move and 2) we will measure all of our activities, report regularly, and refine our reputation management strategies based on the data.

Additional Resources for Hospital Reputation Management

How to Boost Local Rankings for Multi-location Medical Practices

Remember when CVS and Aetna announced their merger back in 2017? At the time, it was the latest blockbuster in a series of high-profile healthcare mergers, a trend that has continued into 2021. Cone Health and Sentara. Four hospitals on the south side of Chicago merge. Tenet Healthcare just announced plans to acquire up to 45 ambulatory surgery centers.

How Patients Choose Healthcare Providers: What You Need to Know and Do

Now more than ever, patients call the shots. Thanks to 24/7 internet access and unprecedented access to information, patients can be a lot more selective when it comes to finding and choosing a healthcare provider. Maybe they want to switch primary care providers. Or maybe they need to find a reputable implant surgeon for the dental procedure they need.

How Medical Practices Can Drive Growth with PPC and SEO

When we talk about driving growth with search engine optimization (SEO) and pay-per-click (PPC), we’re talking about ways to get to the top of the search engine results. We’re talking about outranking competitors and outstripping advertisers. We’re talking about winning both organic and paid search engine traffic.

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