Digital Marketing
For Dentists

Increase patient volume with Google &
Facebook ads.

Dental Clients That Trust Us

DentalWorks
Sage Dental
We Coast Dental
Dental One Partners
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We helped

DentalWorks Logo

Grow Their 160 Practices by:

Increasing conversions by 40% while decreasing cost per conversion by 25%

Driven by data, and guided by ingenuity, Cardinal delivers unparalleled results for dental professionals and multi-location clinics looking to bring in more patients at a lower cost per lead.

From developing a responsive website built for conversions, to managing your day-to-day marketing needs, we’ve helped some of the largest names in the industry reach – and exceed – their goals.

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Don’t Take Our Word For It. See For Yourself

DentalWorks, with160 locations throughout the country, turned to us to help them boost their leads and conversions not
only company-wide, but within each singular location as well.

This type of granular approach to marketing for multi-location clinics is typically beyond the capabilities of your average
digital marketing agency.

High Value Patients

Dental Marketing Services
Designed To Target High Value Patients

We fully understand the unique needs that multi-location dental clinics face as they look to target local prospects, particularly when it comes to accurate reporting and strategy deployment. When we first took on clients, like DentalWorks, we marveled at the limiting technologies that existed to meet their needs.

Unique Technology Customized To
Help Grow Dental Practices

Due to the limited technology that existed to help market and report back to a multi-location dental clinic on patient growth we decided to develop our own. The result is a proprietary reporting platform called LadyBug – custom-made for the medical community – that allows us to share reports for each individual location, rather than at the corporate level like most other platforms do.

Engaging the Community

With The Use Of Our Proprietary Platform, And The Wizardry Of
Our Marketing Team, We Delivered Impressive Results For

DentalWorks Logo White

36%

increase in phone calls

40%

Increase in convertions/responses

20%

decrease in CPCs (cost-per-clicks)

See More Results From Our Partnership With Dentalworks Now

What can your dental practice expect when you turn to Cardinal for our digital marketing needs?

Website made for growth

A Website Made
For Growth

A website made for growth- We’ll design and develop (or enhance) your website so that it’s patient focused, SEO friendly, fully responsive, and built around your core marketing goals. Best yet – your site will be fully scalable and adaptable as your needs evolve.

SEO and Paid Search
Experts

Marketing comes in all shapes and sizes. SEO alone won’t do the trick. Neither will PPC. That’s why we do everything in-house, to ensure your message reaches the people who matter most.

SEO and Paid Search Experts
Solid Reputation Management

Solid Reputation
Management

Folks in the dental industry are particularly susceptible to bad reviews. Our team monitors all brand (and dentist) mentions to protect your company, and establishes strategies to grow your positive reviews across the web.

Growth

Everything we do is focused on brand growth. Each strategy we implement is then fully analyzed and picked apart so that the next idea we bring to fruition performs even better.

Attracting New Patients

The Marketing World Changes at the Speed of Light. You Need an Agile Partner as Your Wingman. You Need Cardinal

Cardinal Wingman

Cardinal has continuously been recognized as one of the fastest growing marketing agencies, and it’s because of our ability to deliver results each and every time.

It starts with getting to know our clients as the partners that they are. From there, we work hard to develop short-term and long-term strategies that are proven to work with your target market.

But, of course, trends, audiences, and industries constantly change. The reason we’ve been so successful – the reason our clients have enjoyed tremendous success, is because of our uncanny ability to adapt to these changes.

We’re passionate about the work we do with our clients in the dental industry. What you do is important, and deserves to be seen by a wider audience.

Whether you run one clinic, or hundreds across the nation, you’ll soon discover that the Cardinal flock knows how to work with your team to grow your brand, lower your spend, and increase the number of patients who rely on you for their needs.

CALL CARDINAL TODAY AT (404) 948-3847

to learn more about what we can do to help you grow your practice, reach your
goals and take the industry by storm.

“Having a partner that you can trust is like having another employee. I look forward to our weekly calls because I get to learn from Cardinal.”

Healthcare Clients Who Trust Us

Dental Works Case Study Logo
40%

increase in
conversions

25%

decrease in cost per conversion

CareSpot Urgent Care
173,880

digital leads in 9 months

$3,94

cost
per lead

100%

increase in organic traffic

MedPost Case Study Brand
21%

increase in brand convertions

17%

decrease in branded cost per acquisition

Digestive Healthcare of Georgia
334%

increased
lead volume

#2

place in
Google SERP

Atlanta Brain and Spine Care
325%

increase in
leads per month

6

more surgeries
each month

Orthoatlanta Case Study Logo
91.06%

increase in
web traffic

1300

additional qualified leads

Tolson Center Logo
192%

increase in
conversion rate

69

new leads

Sober Living Case Study Brand
21%

Increase In Organic (SEO) Website Visits

51%

increase in overall
conversions

Swedish Covenant Hospital
1.2MM

Impressions generated by Prominent Hospital

$119

average cost per lead for Orthopedic service line

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The Anatomy of Medical Marketing

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

Patient Stream

FAQ // LEARN MORE ABOUT CARDINAL DENTIST SERVICES

Do dentistry practices really need digital marketing?

To attract new patients and grow your dental practice, new and existing patients need to be able to find you on the internet. This is true if you have one location or many, a small practice or a large network. The thing is, the ways that your target audience look for dentists online is rapidly evolving. Voice assistants. Local search. The rise of new and advanced mobile experiences. Keeping up and keeping your business digitally optimized can be a challenge.

It can also be the difference between a patient finding you or finding one of your competitors in the area. This is where a digital marketing agency with experience in the dental and medical fields can step in and help generate leads, foot traffic, and appointments.

How does Cardinal Marketing do dentist marketing?

You might have heard of the common marketing strategies, such as search engine optimization (SEO), social media, and digital advertising. These are important parts of any broader marketing strategy. Yet, at Cardinal we also offer in-depth content marketing, paid media, and reputation management services that take dentist marketing to the next level.

 

How is your website performing, example? Are you generating enough positive reviews? How are you measuring and reporting on your marketing KPIs? Ours is a transparent and comprehensive approach tailored specifically to dentists. Learn more about our marketing services.

Can you fix my website? Does a website really matter for dentists?

A well-optimized website full of well-organized, relevant, and valuable content is essential to any business, including dental practices. It’s a foundational part of your digital presence, one that impacts the ability of people to find you, learn about you, and do business with you.

Many dental practices come to us with outdated sites, neglected sites, or even no websites at all. Sometimes, things have just gotten tangled and messy, and they need someone to step in and clean it all up. That’s where we come in: after a comprehensive audit, we’ll lay out a tailored strategy for updating and maintaining your website so that it represents your business well and attracts new patients.

How much does dentist marketing really cost?

We don’t like giving non-answers, but the answer to this question really is “it depends.” That’s because there is not a one-size-fits-all approach to dentist marketing—nor should there be. What makes sense for a larger dental practice in a metropolitan area might not work for a small to medium-sized practice in the suburbs.

What we can promise you is that, in the world of digital marketing, it doesn’t pay to hire cheap agencies just because they’re cheap. Our team will listen to your project, respect your budget, and provide an accurate, fair price for digital marketing services. More importantly, we’ll make sure that you get the most bang for your buck in the form of efficient strategies that drive real results.

What is cost per conversion and why is it important to my dentistry?

Speaking of budget and cost efficiency, have you looked at your cost per conversion lately? Your cost per conversion measures how expensive it is for you to generate an inbound conversion (appointment, new patient, surgery booking, and so on).

Your cost per conversion will include any cost that went into making that conversion happen. Social media advertising and PPC budget are good examples, but there are others you might not have considered. Optimizing cost per conversion for dental practices can provide huge efficiency gains and cost savings. The trick is understanding which campaigns generate the highest returns and which, unfortunately, do not. Our proprietary dentist marketing software does just that.See how we decreased cost per conversion for Dental Works.

Cardinal Digital Marketing, Ratings and Reviews
Digestive Healthcare of Georgia

“We were a bit nervous to invest so much in a digital marketing agency but our practice very quickly started generating a return on investment. We couldn’t be more thrilled!”

-Gaye P.
Digestive Healthcare of Georgia

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