Matt Cutts announced last week that a new Penguin update would be rolling out around Memorial day? weekend. Well, it’s official. Penguin 2.0 rolled out yesterday afternoon as part of an ongoing battle Google has with spam.

In Matt Cutts blog, he explained that about 2.3% of English-US queries are going to be affected to the degree that a regular user might notice. The changes have also finished rolling out for other languages world-wide. “The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”

The following are prior penguin updates from 2012 to now:

Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 4 on May 22, 2013 (impacting 2.3% of queries)

Basically what this all means for business owners, is that following best practices is becoming more important than ever. Here is a video of Matt Cutts explaining what to expect from Google this summer.:



The video basically boils  down to the golden strategy of doing what’s best for the end user (your customers). Content is still king, but most importantly now is that “trust is queen”. Google’s end goal is to reward sites that provide users great quality content, content that is informative, answers their questions, and meets their needs. Google favors websites that provide users with a friendly experience, in both design and speed. This means that your site shouldn’t be full of errors, incredibly slow load speeds or be incompatible with mobile/tablet devices.  The goal of an SEO agency  is to make your website both user and search engine friendly, and search engines know that if you are a solid company that cares about its customers, then your website should reflect that.