How to Reach Niche Audiences with 3P Data
This guide shows healthcare marketers how to use third-party data to build compliant, scalable audiences—so you can reach the right...
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Pharmaceutical Paid Search Management
Generating More Patients Faster With Lower CPAs
Clients Who Trust Us
Grow Your Patient Base
Pharmaceutical Paid Search Strategies That Bring High-Quality Leads Directly To Your Doorstep.
We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our pharmaceutical PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a client-generating machine.
Why Paid Search Works Pharma
We Employ Patient-Centric PPC Strategies That Fuel Real Results.
Scalable Multi-Location PPC Strategies
Masters of multi-location growth, we’re able to scale paid media campaigns to new locations and markets — without ever sacrificing efficiency. Our PPC experts build scalable account structures, guaranteeing smart spending that won’t blow your budget.
More High-Quality Leads Delivered Directly To You
As the saying goes, not all leads are created equally. (Well, we’re pretty sure that’s how it would go if there was a saying like that!) Our PPC tactics ensure the people landing on your website actually become loyal patients
Our Work Is Performance-Driven
We’re not just results-oriented, we’re results-obsessed. We continually optimize our campaigns to improve conversion rates and reduce your CPAs. We never rest on our laurels and are driven to give you the biggest bang for your buck.
Integrated Holistic Reporting
We proudly operate on transparency. You’ll always be able to monitor the health of your campaigns in real-time, with a full range of data insights across multiple parameters like regions, new locations, and acquisitions
Cardinal Specializes in Pharmaceutical PPC Management
The pharmaceutical industry is known for being extremely competitive. For every type of drug in the market, there are literally dozens of companies that sell their version. It’s a constant race to attract and convince healthcare consumers and medical professionals.
The fastest, most efficient way to gain exposure for your pharmaceutical brand is by implementing a solid PPC strategy that perfectly complements your other digital marketing efforts. But if you don’t know where to start, our pharma PPC management company can help. With Cardinal, we partner you up with dedicated pharma PPC professionals that know how to effectively implement PPC strategies by using informative, eye-catching ad copy that amplifies your business and marketing message. But we don’t stop there- we will then optimize your website’s landing pages to make sure that those clicks convert into real dollars and giving patients what they need to improve their quality of life as well as extend it a few more years.
PPC for Pharma
Build a Dependable Lead Pipeline
Expert Keyword Selection
The cornerstone of any successful PPC campaign is keyword selection. You can’t just select a keyword and be done with it. Plus, it’s really to bid on the wrong keywords and waste your marketing budget because it doesn’t lead to conversions. When you have a PPC agency like Cardinal, you have an expert team that will research the best keywords for your campaign. We will use a myriad of tools to research the best keywords and we’ll also study your potential customers and predict which terms they would type in the search box. Keyword research is how you can make your ads show up at the right time and in the right place.
Regular PPC Assessments
PPC isn’t exactly the most affordable digital marketing strategies out there. After all, it’s a paid campaign and your mileage may vary. At Cardinal, we understand that you want to make your PPC budget count. This is why we’ll work hard to show you how your every dollar is spent and if your campaign is providing the returns that you want.
For this reason, we’ve refined our reporting methods and ensure that they’re on an executive level. With our monthly reports, you’ll know exactly how your campaign is performing. Plus, analytics will help us optimize and test the effectiveness of your paid search campaigns.
The Pathway to PPC Success
What To Expect From Our Paid Search Services
Masters of the Machine
Our pharma PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time.
Multi-Location Account Structure Optimization
Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for pharmaceutical brands that result in better efficiency and higher patient generation volume. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.
HIPAA Compliant Remarketing
Your typical prospect could take weeks— if not months—to compare multiple pharmaceutical brands online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences.
Patient-Centric Keyword Strategies
Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant pharmaceutical terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the patient journey to inform user-centric messaging across each and every touchpoint.
Funnel-Based Messaging Strategies
We can deploy funnel-based nurture strategies for more complex, high acuity patient journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.
Post-Click Optimization
Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments.
Pharma Case Studies
We Ignite Real Impact For Pharmaceutical Clients
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Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
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