Hospice Care’s Most Trusted Facebook Advertising Agency

Drive Demand with Patient-Centric Facebook Advertising Strategies

We create custom Facebook ads that bolster your patient pipeline and lower your CPAs while we’re at it.

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Social Media For Strategic Growth

Custom Facebook Campaigns For Hospice Care Facilities

Your patients are spending time on Facebook. We help you meet them where they are via targeted Facebook campaigns that build demand early by connecting with patients at each stage of the sales funnel. 

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Find Patients In Their Favorite Corner Of The Internet

Why Cardinal’s Hospice Care Facebook Strategies Convert

Our Advertising Strategy Spans The Full Funnel

We intimately understand how your patients move through the sales journey. That’s why we develop targeted ad content that resonates with your patients no matter where they are in the funnel. This generates more high-quality leads at a lower cost, stamping down CPAs while keeping your hospice care facility’s pipeline full.

 

We Create Social Ads Your Audience Loves

Cardinal employs patient-centric messaging strategies and creative to connect with them on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.

We’re Performance-Driven

We don’t just create advertisements that look pretty on a web page. Those ads convert and lead paying patients directly to your hospice care facility, helping you optimize revenue and boosting your return on advertising spend. 

Our Reports Are Holistic And Integrated

We pride ourselves in our transparent workflows and seamless collaboration with hospice care providers. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time. 

Social Media Can Make or Break Your Hospice Care Organization

In this day and age, if your brand is not on social media, it’s certainly a disadvantage. One essential part of hospice care marketing is the need to stand out from other facilities – and it’s best accomplished with the power of social media. With social media, you can share articles and stories, exchange ideas with other people, engage your followers, and receive reviews from patients.

Social media marketing is more than just posting updates, links, and images in your feed. In some cases, you can leverage the power of certain networks to reach people that need your services. For instance, Facebook has an internal advertising network that works like PPC. Facebook Ads is an excellent way to target local users especially when it has billions of users.

A digital marketing agency like Cardinal can help with managing your hospice care facility’s social media accounts. If you choose, a team of paid media experts can help you optimize your Facebook Ads campaign

Facebook Ads for Hospice Care

Facebook Strategies so Patients Find Your Brand First

Create Ads That Engage and Build Demand for Hospice Care Facilities

Cardinal’s medical marketing solutions focus on getting the right patients familiar with your hospice care facility. Families want to make sure that their loved ones are safe and well cared for. You need to set yourself apart from other hospice care providers by highlighting your quality of service, special features and reputation.

Digital Marketing And SEO For Hospice Care Facilities

People rely on the internet to find medical information and hospice care options. At Cardinal, our digital strategy will work to expand your web presence. We’ll drive new patients to your facility and help grow your hospice care facility.

Let’s Get Social

We’ll help you create performance-driven Facebook ad campaigns that lead loyal, paying patients right to your front door. Get in touch with us to learn how!

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Hospice Care Paid Social Toolkit

We Fuel Growth With Strategic Facebook Ad Tactics

Funnel-Based Messaging Strategies

We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. We create more complex, high acuity client journeys, including remarketing to patients, to keep your funnel full while driving down costs.

Persuasive Copywriting

We’re all about copywriting that converts. Every single ad Cardinal creates for your hospice care facility is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your door while reducing CPAs.

Eye-popping Design

Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.

Data-driven Creative Testing

We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze, test, and improve.

HIPAA-Compliant Ads

Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.

Post-Click Optimizations

We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.

Dynamic Creative Optimizations

We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.

Audience Enhancements And Optimization Strategies

We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which audience resonates with which content.

We value our strong partnership with Cardinal and their ability to consistently crush conversion goals, month over month. Communicative and responsive to our business objectives, the team is constantly looking for ways to improve performance and fuel our growth.

Ashley Anderson SVP Marketing
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Let Us Be Your Social Media Masterminds

Where else can you reach 1,000 people for less than $10 in ad spend? We’ll help you create a custom, engaging Facebook advertising campaign to generate high-quality leads and bring new patients to your business. Get in touch with us to find out how—simply fill out the form to get started!

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