DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition
Learn the essentials of a successful digital marketing strategy for DSOs and dental groups. We built this list specifically for...
Read More
Denver, Here We Come
Schedule a meeting with our team
Smarter Patient Acquisition at Dykema 2025
We’re headed to Dykema’s Definitive Conference (August 6-8) to help the nation’s largest DSOs accelerate growth with a strong data foundation and capacity-aligned media strategies built for success.
DSO Growth Demands More Than Guesswork
Proving marketing performance across dozens or hundreds of locations is no small feat. With tighter budgets and growing pressure from the C-suite to show real ROI, DSOs need strategies that deliver.
That’s why we’re heading to Dykema: to help DSOs build omnichannel media plans, reach niche audiences through smarter targeting, and connect marketing efforts to operational success.
Meet us in the Mile High City alongside leading dental marketers and experts, and get ready to turn your marketing challenges into growth opportunities.
Cardinal is Your Growth Partner
Optimize Your Media Mix
Our MMM solutions reveal where you’re getting the most value—and where returns are dropping—so you can focus spend on the channels that actually drive results.
Measure What Matters
ROI isn’t guesswork. With our advanced measurement tools (incrementality testing, MMM, causal attribution), you’ll see the true impact of your marketing spend.
Scale with Precision
Make your next de novo launch or M&A a breeze with custom media strategies for complex brand architectures, competitive markets, and new brands.
Align Investment to Capacity
We’re laser-focused on filling appointment books where needed to meet capacity goals across your system. Starved locations get new patients, while you don’t waste ad budget on booked practices.
We’ve Helped the Nation’s Largest DSOs
Enter Our Dykema Giveaway
Win a Summer Beach Bundle
Swing by Cardinal’s booth (#31) at Dykema for a chance to win. We’re giving away two 12-oz insulated cups, an outdoor mini Bluetooth speaker, and a large Vineyard Vines boat tote.
Don’t miss out on this opportunity to snag some top-quality gear. Visit us at the event, enter to win, and discover how Cardinal can elevate your DSO marketing strategy.
DSO Livestream
How North American Dental Group Increased Bookings by 288%
In this webinar, we unpack North American Dental Group’s patient acquisition playbook, which increased bookings by 288%, while decreasing cost-per-booking by 54% YoY.
The key? A scalable, data-driven strategy aligned with practice-level utilization and goals.
Full-funnel strategy for a growing DSO
Peak Dental Services
To meet revenue targets, Peak Dental needed to bring in more patients at a lower cost per acquisition (CPA). To do this, Cardinal ensured that all Peak Dental Google Ads contained the most relevant messaging and were placed in front of an ideal audience—those ready to find a local dentist.
To maximize campaign efficiency and leverage Google’s machine learning capabilities, we used a consolidated Google Ads account structure and paired it with a hands-on management approach, fine-tuning all locations.
As a result, we have been able to increase lead volume most cost-effectively, setting Peak Dental up for continued expansion and growth in keeping with their goals.
From wasted spend to a scalable patient engine
Canadian Orthodontic Partners
Despite significant investment in digital, Canadian Orthodontic Partners (COP)’s leads weren’t turning into patient starts, and marketing couldn’t prove its impact on revenue.
With 65+ locations across Canada and a house-of-brands model, they needed more than surface-level optimization. They needed a system built for conversion. Together, we shifted the focus from lead volume to revenue-driving actions (consults and treatment starts) and built a scalable, data-driven model that adapts to each clinic’s capacity, market dynamics, and seasonal shifts.
The result?
- 97% increase in overall consults
- 58% decrease in cost-per-consult
- 105% increase in paid media conversion rates
DSO Resources
Dental Marketing Blog Articles
“It’s been such a wonderful partnership with Cardinal because they’re asking the right questions and helping us as a business. Instead of just talking about what we want to do on Google or Meta—they focus on our business problems, the data we need to have, and the strategies that are driving towards those outcomes.”
