Digital Marketing
For Rheumatology Practices
Rheumatoid arthritis
(RA) is the most common type of autoimmune arthritis.
246 Thousand
U.S. Google searches occur monthly for rheumatologist.
6.6 Million
Searches are performed yearly for arthritis.
Expanding the patient base of your rheumatology practice
The medical marketing experts at Cardinal can help your rheumatology practice grow. Rheumatologists specialize in the diagnosis and treatment of musculoskeletal diseases and systematic autoimmune disorders. The types of medical conditions treated include osteoarthritis, rheumatoid arthritis, gout, osteoporosis, tendinitis, lupus, and scleroderma. Many of these diseases can cause painful swelling, stiffness, and deformity of the joints, bones, muscles, and connective tissue. Patients are typically seeking relief from persistent pain that affects their daily activities.
Digital marketing strategy for Rheumatology
Cardinal can develop the right marketing strategy to enable prospective patients to connect with your practice. Many new patients will be referred to a rheumatologist by their primary care physician. Others may have a family history of rheumatic disorders and recognize similar symptoms in themselves. Just as treatment protocols are personalized for each patient, today’s competitive healthcare marketplace requires strategies that are tailored to meet the needs of your practice.
We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.
Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.
Igniting your Growth with Cardinal
Leverage Cardinal’s medical marketing solutions to grow your Rheumatology patient base.
SEO
Nearly 3 Million Google searches occur for Rheumatologist each year in the U.S. In addition, almost an astounding 9.9 Million Google searches occur yearly for Fibromyalgia. Other searches, such as Arthritis, receive over 8 Million searches search year, which demonstrates just how many millions of people and their loved ones are impacted by these medical conditions.
Search engine optimization will drive more people to your website. Cardinal will target the specific keywords and markets that will boost your rankings. The goal is to get your website onto page one, so that prospective patients can easily find you.
Paid Search
Paid search can be an effective tool to direct clients to your rheumatology practice. Pay per click ads are designed to bring in qualified leads and convert them to new patients. Cardinal will maximize your marketing budget on platforms like Google AdWords to provide a high Return on Investment.
Social Advertising
Social media is another digital marketing channel that can help reach people who are looking for the services you offer. Paid ads on a popular platform such as Facebook can be segmented to identify prospective clients based on age, gender, location, and other relevant factors. If your rheumatology practice has never tried this advertising medium, Cardinal can get you started.
Web Design
First impressions are important, and your website may be a patient’s initial introduction to your rheumatology practice. Your website should be attractive, informative, and responsive, whether viewed on a desk top or mobile device. Consider adding a patient portal for enhanced communication between patients and your office. If it’s been awhile since your last upgrade, let Cardinal’s design team create a new custom medical website.
Reputation management
Online reviews are important to today’s consumers. Sites like Healthgrades and ZocDoc are becoming increasing popular with patients. Positive testimonials can lead to more referrals from patients and other doctors. Cardinal understands that your reputation is a valuable asset. Let us help monitor what is being written about your rheumatology practice.
Case Studies
173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches
40% increase in conversions 25% decrease in cost-per-conversion
Increase of 6 more surgeries each month 325% increase in leads per month
Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours
Cardinal specializes in Rheumatology marketing
The internet gives today’s healthcare consumers unprecedented access to medical information and providers. Patients are able to compare practices and read reviews before choosing a physician. Building brand awareness is essential for continued growth. Let Cardinal move your rheumatology practice to the next level.
Contact us today!
Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.
CARDINAL'S PROPRIETARY MARKETING TECHNOLOGY PATIENT STREAM'S BENEFITS:
Double Your Patient Volume for the Same Spend
Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.
Modernize Your Medical Practice
Tired of relying on billboards & TV that don’t have quantitative ROI numbers? Step into the future of marketing and run medical group patient preference campaigns digitally and see which campaigns bring top of the funnel awareness that ends up converting through bottom of the funnel campaigns down the road.
Executive Level Reporting
Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.
Improve the Patient Experience
Keep patients in your hospital system by showing remarketing campaigns at the right time with the right message with Patient Stream. Your patients will never forget where to go for care.
Increase Patient Volume Across Service Lines
Patient Stream not only helps you see if a patient was driven from a campaign, we can also track a patient who came in through primary care and ended up having an ACL repaired.
