7 Easy Healthcare SEO Optimizations to Improve Your Rankings
Healthcare marketers often overlook the most straightforward tasks to get their websites ranking on Google. Though they may be considered...
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As the #1 SEO agency in healthcare, we’ve helped hundreds of rheumatologists, treatment centers, nursing facilities, and specialty practices achieve higher search rankings and generate new patients.
We’ve helped some of the nation’s largest rheumatology providers scale their SEO strategies to new markets and locations. And if you’re undergoing a merger or acquisition, don’t worry—we have your SEO strategy covered on that end, too.
At Cardinal, we don’t react to trends; we predict them. We strategically position our rheumatology clients to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to creating uncontested growth opportunities.
We know rheumatology like the back of our hands. That’s why we intimately understand the motivations and intent across the entire patient journey, enabling us to develop full-funnel content strategies that not only nurture prospects but get them to convert.
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings and drive organic traffic. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
Around 350 million people throughout the world suffer from arthritis, 40 million of them that reside in the United States alone (250,000 of them are children). More than 20 million Americans live with osteoarthritis, and rheumatoid arthritis is becoming more prevalent, affecting 2.1 million Americans per year. With these staggering numbers, it’s no wonder that more and more people are turning to the internet to find a qualified rheumatologist who can help them relieve their pain. In fact, an average of 38,000 searches are done per month for the keyword “rheumatology”, and between 650-735 searches are performed for the keywords “arthritis and rheumatology”, “rheumatology near me”, and “pediatric rheumatology”.
This means that if your rheumatology practice is not on the first page of the search engine results, then potential patients are unlikely to find you.
By partnering with a renowned rheumatology SEO management agency like us, you can stand out from your competitors by using specific keywords that target qualified leads that make you more relatable for those that need your expertise in diagnosing and treating people with arthritis or autoimmune issues.
At Cardinal comprehensive rheumatology SEO strategies make sure that patients get the help they need, and in return you get more booked appointments by gently leading people to your website over your competitors’. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.
Right in Your Backyard
If your main target demographic is right in your immediate area, then it makes sense to go with an SEO company that knows the culture, problems, and solutions available to help relate to your audience. Fortunately, Cardinal is a locally based SEO company run by experts who understand the region, your industry, and how to effectively geo-target qualified leads to turn them into patients.
Analytics at Your Fingertips
We take pride in providing you thoughtful monthly reports with relevant KPI’s right at your fingertips, but you will also have access to our proprietary software interface with details about your campaigns. Cardinal’s SEO experts are also just a phone call away anytime for updates.
Think of this as your preliminary SEO wellness check-up. We start by analyzing your rheumatology SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.
We leverage local SEO search strategies to boost your visibility for each location. That means creating unique location pages, optimizing your Google business listings, building links, and soliciting positive reviews for maximized reach across markets.
Scalable citations are a critical ranking factor for local search. We make sure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for so you show up in results.
Some agencies will pull backlinks from who-knows-where and stick them into your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients will trust.
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the sales funnel.
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure the site is properly structured to make it easy for both users to navigate and Google to crawl.
Cardinal believes in creating scalable website structures that help set you up for long-term success. This scalable technical framework helps your content get discovered, crawled, indexed, and ranked at a much faster rate.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Growth goals can be hard to meet without an expert team to guide you along the way. That’s what we’re here for. At Cardinal, we’re dedicated to helping rheumatology practices grow — so you can continue changing the lives of your patients. Get in touch via this form to learn how!
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