Hospital Web Design Built Around the Patient Experience
At Cardinal Digital Marketing, we plan, build, and launch full-scale websites for some of the country’s leading hospitals. Our goal? To deliver effortless patient experiences while supporting your hospital’s broader marketing objectives.
Explore Our Hospital Web Design Projects
At Cardinal, we go beyond simple graphic design and layout. We consider your web design holistically, including everything
from user experience and search engine optimization (SEO) to conversion rate and information architecture.
Here’s a sampling of websites we’ve created within the healthcare vertical:
A Comprehensive Approach to Hospital Web Design, Start to Finish
Your website is your hospital’s business card in the digital world. It’s how both prospective and current patients seek out information about providers and how to book appointments, access their healthcare records, and even make referrals.
So, how do you ensure that those users can navigate to the information they need with ease, all while enjoying clean, professional design and layout that’s easy on the eyes? Taking it a step further, how do you ensure that your website it built so that people, partners, and other hospital groups can find it in the first place? That’s the power of hospital web design from Cardinal Digital Marketing.
Responsive design
so that your users can find and access your content wherever they are on whichever device they choose—laptop, smartphone, or otherwise.
Content management
through a user-friendly CMS so that you don’t have to wait for us to make minor updates and changes. Of course, when you do need help making website updates, we’ll be here.
Project management
from start to finish with a team that knows how to orchestrate web projects of all shapes and sizes, from total overhauls and rebuilds, to brand-new sites from scratch.
Search engine optimization (SEO)
is always part of our approach to your hospital’s web design. This includes on-page, off-page, and technical SEO, so that your site follows all the best practices that Google loves.
Customizations
that suit the unique needs of your hospital’s website, executed by experienced web designers and coders.
Partner with Us to Build
a Hospital Website that Drives Results
Convert visitors into appointments, contacts, and referrals
Making it easy for people to find your hospital’s website is one thing; helping those people contact you, walk through your hospital doors, and transact with your hospital is something else entirely. We’ll examine these journeys and optimize your site to encourage more form fills, contacts, appointments, and transactions, all while delivering an effortless user experience.
Rank your hospital pages locally and nationally so people can easily find you
Can the people who need you within your own community find your hospital’s website? What about more national audiences? SEO is a core tenet of how we build hospital websites. Our team of experts adheres to the latest and greatest best practices, laying the foundation for a website that performs exceptionally well on search engines.
Achieve better ROI on your hospital website project and digital marketing
When you work with Cardinal, you’ll get full transparency about your return on investment, performance indicators, and other metrics. Using powerful analytics, we’ll regularly report on the KPIs your hospital cares about most, delivering them in formats that are easy to share with other stakeholders across your organization.
Integrate your website with all your backend systems
We make sure that your website plugs into and plays well with all your databases, marketing automation platforms, and analytics platforms to ensure your site is not only beautiful and true to brand, but giving you the accurate, up-to-date insights and data your teams need to keep your website in tip-top shape.
A Web Design Agency with Proven Experience
in the Healthcare Vertical
See our case studies and customer testimonials to learn how we’ve helped
other hospitals build engaging, high-traffic websites that maximize ROI.
“The new website that Cardinal launched for us immediately increased our visibility on Google.”
– Carolyn M.,
Atlanta Brain and Spine Care
Learn more about digital marketing for hospitals
Cardinal Digital Marketing provides comprehensive digital marketing services beyond your website design.
Find out all the ways our team can help supercharge your digital marketing efforts.
FAQ About Hospital Web Design
What is web design and why is it important to hospital marketing?
Web design comprises a lot more than just standing up a .com for your hospital. A comprehensive approach to web design will consider your end-user, first and foremost, including the information they need and the different ways they will go about getting to it. Are they on mobile devices? Using search engines? Coming from ads? The structure, content, and even technical coding of a website should all tie back to your hospital’s broader digital marketing objectives, and the two should be very much in lock step. Otherwise, recognizing and measuring success—and making improvements as a result—will be inefficient at best.
What goes into a web design project?
This will depend on the objective of the project, to be frank. Generally speaking, we take hospital groups from start to finish, including a discovery and scoping phase, in which we make a plan of attack for things like site structure, content, branding, SEO, and any integrations that might be necessary. In addition, we’ll identify KPIs and how we’re going to measure them once the new site is live. Your project will also include a testing phase of the new site before we launch, as well as close monitoring and adjustment afterward (and as needed).
How will you measure the success of our hospital web design project?
Generally, our KPIs fall into a couple of distinct buckets that sometimes overlap:
– SEO, including organic website traffic, keywords, and backlinks
– Conversions, including downloads, form-fills, appointments, and contact requests
– Engagement, such as top pages, click through, click paths, and heat mapping
How long will it take to get my new website up and running?
Quick page refreshes, or spinning up new landing pages, can take a week or less. On the other hand, more comprehensive web design projects can take a couple months to thoroughly plan, execute, test, and report on. What we can tell you quite confidently is that we will give you an accurate timeline during discovery and scoping that you can rely and plan around.
Why not just hire a freelance web designer?
Don’t get us wrong: freelancers are great. However, for the needs of a larger-scale web design project, a dedicated marketing agency has specialists capable of executing everything required during a comprehensive website project: coding, graphic design, user experience, copywriting, SEO, content strategy, project management. Finding all of these skills in a single freelancer is difficult at best.
Additional Resources for Hospital Web Design
While we watch hospitals in Utah, Des Moines, and other midwestern cities become overwhelmed by COVID-19 cases, we’re reminded of yet another problem brewing throughout the United States’ healthcare system: surgical backlogs. Exacerbated by the widespread impact of the COVID-19 pandemic, the backlog of outstanding surgeries has grown to near-record levels.
So much of the external circumstances shaking things up in 2020 are inextricably tied to the world of healthcare. Here’s to hoping, first and foremost, that a lot of things get a whole lot better in 2021. As healthcare marketers look to their 2021 strategies, there’s certainly room for optimism. As we see it, pay-per-click (PPC) advertising, in particular, presents a tremendous opportunity for healthcare organizations to survive the pandemic and emerge even stronger.
Ever since the COVID-19 outbreak in March 2020, hospitals have been at the forefront of global pandemic response. When we here talk of “at capacity” ICUs, ventilators, and PPE—case surges, staff shortages, and new details about the disease itself—we’re often talking about hospitals and hospital staff.
