Social Media Advertising for Hospitals
that Generates Leads Not Likes
For many hospitals and healthcare organizations, social media is an afterthought. It’s there, someone manages it, but it’s not impacting the bottom line. Our social media advertising strategies make the most of your existing channels, turning your social audiences into leads and revenue opportunities.
Show Up in the Channels Your Audience Uses Every Day
The statistics (and market potential) are stunning: 60% of instagram users log in daily. There are more than one billion active users on Facebook every day. These are channels that no business can afford to ignore, including hospitals.
That’s where social media advertising comes in. Our team will set up targeted campaigns to that your prospective patients and partners see persuasive, conversion-optimized ads in the channels they use every day.
Social Media Advertising Proven to Work for Hospitals
Reach broader audiences with ads tailored to your target audience
Before we allocate any budget, our team conducts extensive research into your target audiences. We can get as granular as you want to, targeting audiences by location, demographic, and even search history. Our goals it to make sure we put the right ads in front of the right people to maximize conversions. This includes many popular channels, including Facebook, Twitter, and Instagram.
Rely on regular reporting and spend management
We make your ROI our top priority. To get the most bang for your buck, our team closely monitors social media advertising KPIs, reports to your team regularly, and refines our strategies accordingly. This includes A/B testing of ad copy and design, as well as any associated landing pages, to optimize for conversions.
Tap into the latest strategies in social media advertising
A key advantage of outsourcing social media advertising to an agency is all the expertise we keep on staff. No channel, strategy, or tactic is too new or cutting edge. Our team of social media experts knows how to make the most of things like Facebook Live, chatbot integrations, contextual ads, and retargeting.
A Social Media Ad Agency with Proven Experience
Driving Results within Healthcare
Take a look at our extensive collection of case studies from hospitals like yours that
have generated incredible results from working with our social media advertising team.
“The new website that Cardinal launched for us immediately increased our visibility on Google.”
– Carolyn M.
Atlanta Brain and Spine Care
Learn More About Digital Marketing for Hospitals
Cardinal Digital Marketing provides comprehensive digital marketing services beyond social media advertising.
Find out all the ways our team can help supercharge your hospital’s digital marketing efforts.
Additional Resources for Hospital Social Media Advertising
Here at Cardinal Digital Marketing, we give out advice to many different industries. We write blog posts about marketing for the healthcare industry, restaurants, the legal field, franchises, and more. All those industries have one thing in common: they want to rank at the top of the search engine results page, especially for local searches. Many turn to Search engine optimization (SEO) because investing in robust advertising campaigns can become costly. Comparatively, SEO is relatively inexpensive. Sure, there are startup costs, like buyer intent and keyword research, content writing, and website optimization. But once you start ranking for the keywords that drive leads, the business walks in the door all by itself.
In the healthcare industry, inbound phone calls have always played a significant role in the customer journey. In fact, Google reports that 56% of patients schedule their healthcare appointments over the phone even after doing extensive research online. On the healthcare provider side of things, speaking with patients on the phone can be a powerful way to guide them in the right direction and drive marketing and revenue objectives while doing it.
But there are an incredible number of benefits to doctors and practitioners as well. Unnecessary visits can be reduced, or altogether eliminated. Doctors can get more involved with their patients. And, of course, they can reach a wider patient base.
