Social Media Advertising for Hospitals
that Generates Leads Not Likes

For many hospitals and healthcare organizations, social media is an afterthought. It’s there, someone manages it, but it’s not impacting the bottom line. Our social media advertising strategies make the most of your existing channels, turning your social audiences into leads and revenue opportunities.

Swedish Covenant Hospital, Northside Hospital, Piedmont Hospital
Hospital Social Media Advertising

Show Up in the Channels Your Audience Uses Every Day

The statistics (and market potential) are stunning: 60% of instagram users log in daily. There are more than one billion active users on Facebook every day. These are channels that no business can afford to ignore, including hospitals.

That’s where social media advertising comes in. Our team will set up targeted campaigns to that your prospective patients and partners see persuasive, conversion-optimized ads in the channels they use every day.

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Social Media Advertising Proven to Work for Hospitals

Reach broader audiences with ads tailored to your target audience

Before we allocate any budget, our team conducts extensive research into your target audiences. We can get as granular as you want to, targeting audiences by location, demographic, and even search history. Our goals it to make sure we put the right ads in front of the right people to maximize conversions. This includes many popular channels, including Facebook, Twitter, and Instagram.

Reach Broader Audiences
Rely on Regular Reporting

Rely on regular reporting and spend management

We make your ROI our top priority. To get the most bang for your buck, our team closely monitors social media advertising KPIs, reports to your team regularly, and refines our strategies accordingly. This includes A/B testing of ad copy and design, as well as any associated landing pages, to optimize for conversions.

Tap into the latest strategies in social media advertising

A key advantage of outsourcing social media advertising to an agency is all the expertise we keep on staff. No channel, strategy, or tactic is too new or cutting edge. Our team of social media experts knows how to make the most of things like Facebook Live, chatbot integrations, contextual ads, and retargeting.

Latest Social Media Marketing Strategies
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A Social Media Ad Agency with Proven Experience
Driving Results within Healthcare

Take a look at our extensive collection of case studies from hospitals like yours that
have generated incredible results from working with our social media advertising team.

Swedish Covenant Hospital

1.2MM

Impressions Served by Swedish Covenant

$119

average cost per lead for Orthopedic service line

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“The new website that Cardinal launched for us immediately increased our visibility on Google.”

– Carolyn M.
Atlanta Brain and Spine Care

Learn More About Digital Marketing for Hospitals

Cardinal Digital Marketing provides comprehensive digital marketing services beyond social media advertising.
Find out all the ways our team can help supercharge your hospital’s digital marketing efforts.

Additional Resources for Hospital Social Media Advertising

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Marketing’s Role at Each Step of the Patient Experience

At its core, healthcare is about taking care of the patient. While long ago a patient’s experience likely involved a telephone and an in-person appointment, things are far different nowadays. Most patients begin their journey online. Some of those journeys end online, too. In a recent consumer healthcare survey, 81% of patients reported that they read reviews about doctors even with a referral, and 63% choose their providers based on a strong online presence. When it’s time to make an appointment, nearly 50% prefer to make their request through some digital channel, further underscoring the significant shift in preference toward digital experiences.

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