Bring in More Appointments and Visits
with the #1 Hospital PPC Agency

Showing up in search results is an essential part of digital marketing for hospitals, and it can take a long time to achieve success without any kind of help. Pay per click (PPC) advertising changes all that. At Cardinal Digital Marketing, we specialize in building targeted, cost-efficient PPC campaigns that bring you serious ROI.

Swedish Covenant Hospital, Northside Hospital, Piedmont Hospital
Hospital SEO

Target Prospective Patients Based On Their Specific Healthcare Needs

The beautiful thing about search engines is that millions of people go there each day to find information in their own language. Now, imagine your hospital could display an ad every time a specific person used a specific search term.

With hospital PPC campaigns from Cardinal, you can. We’ll help put your website in front of the right people based on their demographics, healthcare needs, and other data. It’s a proven way to drive qualified traffic to your hospital’s web pages.

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Real ROI through Proven Hospital PPC Strategies

Which channels are most relevant to your business? And what are people saying on those channels?
We take a proactive and comprehensive approach to your entire online reputation.

Keyword strategy rooted in comprehensive market research

Before we set up your campaigns or spend a dime of PPC budget, our team will take a close look at the competitive landscape within your vertical. This will include a look at your target audiences, journey mapping, and an analysis of your competitors. All of this information will help inform which keywords we need to target in order to maximize ROI on your PPC spend.

Keyword Strategy
Conversion Optimized Ads

Conversion-optimized ad copy and landing pages

The keywords we target are just part of our PPC strategy. Our team of talented designers, copywriters, and conversion optimization specialists will create ads and landing pages designed to get clicks and conversions that bring in qualified leads for your business.

Split testing, reporting & analysis

When it comes to hospital PPC management, data is king. Our team will keep a close eye on key metrics like impressions, click through rate, and conversions. We’ll also A/B test ad copy and landing pages to make sure the highest performing ads are driving spend. We will regularly report on your PPC campaigns, giving you all the important data in understandable, easily shareable formats. And we’ll refine our strategies to make sure what you’re getting in return always exceeds what you’re spending.

A/B Split Testing
Cross Platform Advertising

Cross-platform advertising expertise

While the majority of our PPC campaigns will be conducted through Google, there are other options out there to broaden your reach. Our team of PPC experts has experience placing ads on other search engines, such as Bing, as well as Amazon, Facebook, and YouTube.

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A PPC Agency that Drives Leads and ROI for Hospitals

Execute well on the fundamentals, go cutting edge when the ROI is there. See our case studies and customer testimonials
to learn how we’ve helped other hospitals and healthcare groups launch highly successful PPC advertising campaigns.

Swedish Covenant Hospital Case Study
Peconic Bay Case Study
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“The new website that Cardinal launched for us immediately increased our visibility on Google.”

– Carolyn M.
Atlanta Brain and Spine Care

Learn more about digital marketing for hospitals

Cardinal Digital Marketing provides comprehensive digital marketing services beyond just PPC advertising.
Explore all the ways our experienced team of marketing professionals can help make your hospital’s digital marketing successful.

Additional Resources for Hospital PPC Management Services

Navigating a Surgical Backlog While Protecting Your Brand

While we watch hospitals in Utah, Des Moines, and other midwestern cities become overwhelmed by COVID-19 cases, we’re reminded of yet another problem brewing throughout the United States’ healthcare system: surgical backlogs. Exacerbated by the widespread impact of the COVID-19 pandemic, the backlog of outstanding surgeries has grown to near-record levels.

6 PPC Best Practices for Attracting More Patients

So much of the external circumstances shaking things up in 2020 are inextricably tied to the world of healthcare. Here’s to hoping, first and foremost, that a lot of things get a whole lot better in 2021. As healthcare marketers look to their 2021 strategies, there’s certainly room for optimism. As we see it, pay-per-click (PPC) advertising, in particular, presents a tremendous opportunity for healthcare organizations to survive the pandemic and emerge even stronger.

2021 Hospital Marketing Trends

Ever since the COVID-19 outbreak in March 2020, hospitals have been at the forefront of global pandemic response. When we here talk of “at capacity” ICUs, ventilators, and PPE—case surges, staff shortages, and new details about the disease itself—we’re often talking about hospitals and hospital staff.

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