Digital Marketing For Dermatology Practices

Increase patient volume with innovative SEO & Paid Search campaigns

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Dermatology Practices Who Trust Us

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Tolson Plastic Surgery

Dermatology Practices Case Studies

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Plastic Surgery Marketing Case Study
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50 million

Americans are affected by Acne annually. Acne is also the leading skin condition in the United States.

95 Hundred

People are diagnosed with skin cancer every day.

161 Thousand

New case of melanoma are diagnosed yearly.

Find And Engage New Patients For Your
Dermatology Center

People search online every day for medical information and treatments for their skin. Some may be researching diseases or specific conditions of the skin. Others may be considering cosmetic dermatology treatments to improve the appearance of their skin. Cardinal can develop marketing solutions to help these prospective patients connect to your dermatology practice. Just as there are customized treatment plans for each patient, digital marketing strategies for dermatology should be tailored to meet the needs of your practice.

Digital Marketing And SEO For Dermatology Practice

Dermatologists treat diseases of the skin including skin cancer, acne, eczema, or psoriasis. They also offer cosmetic procedures such as chemical peels, or other types of fillers that can minimize skin imperfections and give patients a more youthful appearance. Cardinal’s strategic digital marketing techniques will enable prospective patients to connect with your dermatology practice online, so they can receive the treatment they need.

Igniting Your Growth With Cardinal

Leverage Cardinal’s medical marketing solutions to grow
your dermatology patient base

SEO

Over 8 Million Google searches occur for a Dermatology each year in the U.S. In addition, Dermatologist Near Me received 135,000 searches each month.

Cardinal can help new patients find your website through targeted search engine optimization. We will focus on increasing your website’s search rankings for specific keywords and markets. Conversion optimization will direct potential clients to your site, and then help close those leads.

Healthcare Practice SEO Services
Healthcare Practice Paid Search

Paid Search

For advertising to be effective, people must see your ads. Targeted, well placed ads boost the organic search campaign, and keep your practice top of mind to potential dermatology patients. Paid search can work well to drive leads, when coupled with search programs like Google Ad Words. Your ads can be placed top of page for the best visibility. Pay per click ads can start at just a few dollars per click. Geo-modifiers can target specific audiences and keep costs manageable.

Social Advertising

Many potential clients can be reached through social advertising. Facebook is a social media platform that has 214 million users in the U.S., with many in the 25-34 age demographic. Ads can be structured to target specific groups based on age, geographic area, interests, and other factors. Cardinal’s award winning social media management can help you connect with the people who are looking for your specialty.

Healthcare Practices Social Advertising
Healthcare Practices Web Design Services

Web Design

Cardinal can design a custom website for your dermatology practice. An optimized, responsive website is a key part of your digital marketing strategy. Even after being referred by another physician, prospective patients want to read provider profiles and learn about treatment options. Your website should be attractive, engaging, and informative.

Reputation Management

Cardinal understands that you work hard to develop trust and rapport with your patients. You value your reputation, and the growth of your practice depends on it. A negative online review can be very damaging. Let Cardinal help you protect and maintain your dermatology practice’s excellent reputation.

Healthcare Practices Reputation Management Services

Cardinal Specializes In Dermatology Medical Marketing

Cardinal’s medical marketing experts can develop the right digital marketing strategy for your dermatology practice.
Our focus on search engine optimization, targeted advertising, and increasing brand awareness can be the catalyst to expand your dermatology practice.
Contact Cardinal today to ignite your growth.

“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”

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The State of Healthcare Marketing In 2021 Survey Report

To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.

Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.

Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

Patient Stream

Healthcare Marketing Blog Articles

Podcast Ep. 33 – 6 SEO Principles That Make It Easy for Healthcare Consumers to Find You

It’s no secret – you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is built to support search engine optimization (SEO). Here are the 6 principles to follow for creating your dream website, the best technologies to use for building your website with SEO in mind, and how UX can impact your website’s performance.

DSO Marketing: Reporting Results Across Multiple Brands & Locations

Dental support organizations (DSOs) face some unique challenges to efficient reporting. In this blog post, I provide practicable ideas for reporting campaign results across multiple brands and locations. Plus, I give you my take on why you should consolidate campaigns and data (and how)

Podcast Ep. 32 – How to Get Patients To Your Door: Developing Your Healthcare Offer

What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s).

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