Digital Marketing
For Dermatology Practices
50 million
Americans are affected by Acne annually. Acne is also the leading skin condition in the United States.
95 Hundred
People are diagnosed with skin cancer every day.
161 Thousand
New case of melanoma are diagnosed yearly.
People search online every day for medical information and treatments for their skin. Some may be researching diseases or specific conditions of the skin. Others may be considering cosmetic dermatology treatments to improve the appearance of their skin. Cardinal can develop marketing solutions to help these prospective patients connect to your dermatology practice. Just as there are customized treatment plans for each patient, digital marketing strategies for dermatology should be tailored to meet the needs of your practice.
Digital Marketing Strategy for Dermatology
Dermatologists treat diseases of the skin including skin cancer, acne, eczema, or psoriasis. They also offer cosmetic procedures such as chemical peels, Botox injections, or other types of fillers that can minimize skin imperfections and give patients a more youthful appearance. Cardinal’s strategic digital marketing techniques will enable prospective patients to connect with your dermatology practice online, so they can receive the treatment they need.
We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.
Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.
Igniting your Growth with Cardinal
Leverage Cardinal’s medical marketing solutions to grow your dermatology patient base
SEO
Over 8 Million Google searches occur for a Dermatology each year in the U.S. In addition, Dermatologist Near Me received 135,000 searches each month.
Cardinal can help new patients find your website through targeted search engine optimization. We will focus on increasing your website’s search rankings for specific keywords and markets. Conversion optimization will direct potential clients to your site, and then help close those leads.
Paid Search
For advertising to be effective, people must see your ads. Targeted, well placed ads boost the organic search campaign, and keep your practice top of mind to potential dermatology patients. Paid search can work well to drive leads, when coupled with search programs like Google Ad Words. Your ads can be placed top of page for the best visibility. Pay per click ads can start at just a few dollars per click. Geo-modifiers can target specific audiences and keep costs manageable.
Social Advertising
Many potential clients can be reached through social advertising. Facebook is a social media platform that has 214 million users in the U.S., with many in the 25-34 age demographic. Ads can be structured to target specific groups based on age, geographic area, interests, and other factors. Cardinal’s award winning social media management can help you connect with the people who are looking for your specialty.
Web Design
Cardinal can design a custom website for your dermatology practice. An optimized, responsive website is a key part of your digital marketing strategy. Even after being referred by another physician, prospective patients want to read provider profiles and learn about treatment options. Your website should be attractive, engaging, and informative.
Reputation management
Cardinal understands that you work hard to develop trust and rapport with your patients. You value your reputation, and the growth of your practice depends on it. A negative online review can be very damaging. Let Cardinal help you protect and maintain your dermatology practice’s excellent reputation.
Case Studies
173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches
40% increase in conversions 25% decrease in cost-per-conversion
Increase of 6 more surgeries each month 325% increase in leads per month
Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours
Cardinal specializes in dermatology medical marketing
Cardinal’s medical marketing experts can develop the right digital marketing strategy for your dermatology practice. Our focus on search engine optimization, targeted advertising, and increasing brand awareness can be the catalyst to expand your dermatology practice.
Contact Cardinal today to ignite your growth.
Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.
CARDINAL'S PROPRIETARY MARKETING TECHNOLOGY PATIENT STREAM'S BENEFITS:
Double Your Patient Volume for the Same Spend
Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.
Modernize Your Medical Practice
Tired of relying on billboards & TV that don’t have quantitative ROI numbers? Step into the future of marketing and run medical group patient preference campaigns digitally and see which campaigns bring top of the funnel awareness that ends up converting through bottom of the funnel campaigns down the road.
Executive Level Reporting
Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.
Improve the Patient Experience
Keep patients in your hospital system by showing remarketing campaigns at the right time with the right message with Patient Stream. Your patients will never forget where to go for care.
Increase Patient Volume Across Service Lines
Patient Stream not only helps you see if a patient was driven from a campaign, we can also track a patient who came in through primary care and ended up having an ACL repaired.
