Performance Marketing For Cardiology Practices

Not necessarily. If your cardiology website has a good design, works well, and is hosted on WordPress, we can proceed to plan your digital marketing strategy. Based on our experience, WordPress is the best CMS because it’s user-friendly, highly customizable, and has built-in SEO tools.

If for some reason, you’re not happy with the current state of your website, our web design team can help with migration to WordPress or even design a new website from scratch. When more than 90% of website first impressions are based on visuals and design, you can’t afford to have a poorly-designed and amateurish-looking website. Our talented web design experts will help create a professional-looking website that works great, inspiring trust and credibility from visitors looking for cardiology services.

We have years of experience developing beautifully-designed, fully-optimized, and scalable websites built with a strong SEO foundation.

The only safe answer is: it depends.

Digital marketing done right takes time. You must be in for the long haul if you want consistent, meaningful, and long-term results. Perhaps you can get quick results by link manipulation and black-hat techniques, but those are temporary and will get your website penalized by search engines and ad platforms.

The time frames for results depend on your current marketing maturity and requested services. For example, expect at least a month of ramp time and about 90 days before seeing positive developments from your PPC campaign. In comparison, SEO requires a long-term and ongoing investment of time, effort, and resources that will hopefully yield meaningful results in six months to a year.

With that said, Cardinal operates in complete transparency. We set performance goals for all our clients, and we periodically provide in-depth reports, KPIs, and strategic roadmaps – all in an effort to keep our partners in the loop on what we’re doing and the expected impact.

Absolutely. The beauty of being a full-service digital marketing agency is that we provide a wide range of services under one company. Cardinal offers best-in-class digital marketing services, including SEO, PPC management, web design, conversion rate optimization (CRO), and Facebook ads. However, we don’t cover traditional advertising (e.g., TV, print, etc.), social media posts, and email marketing.

Working with Cardinal means leveraging an agency composed of numerous talented marketing experts specializing in healthcare, especially in the cardiology arena. We have the tools, experience, and skill sets to grow your cardiology practice and increase patient volume. Even if you have an in-house team, we’ll be happy to collaborate as a consulting partner. Otherwise, we’ll manage your digital marketing campaign and be your strategic growth partner.

It would help if you optimized the conversions for the traffic you’re already getting. Fortunately, conversion rate optimization (CRO) is one of our core services. Using CRO best practices, we can increase the percentage of visitors to take meaningful actions across all your sales funnel (i.e., convert).

One of the first steps to optimize conversion rates is engaging visitors with patient-centric messaging that addresses many pain points. Thus, we’re increasing your chances of attracting high-quality leads, such as people looking for a local cardiology doctor or researching heart diseases.

Another critical element for a successful CRO campaign is a well-designed and optimized website. Cardinal’s comprehensive cardiology web design won’t just drive patients to your website; they’ll also quickly find critical information about your services. Plus, with the strategic placement of Call-To-Actions (CTAs), we can gently guide visitors toward your conversion funnels.

Sure we can. Scaling multi-location healthcare groups is what we do best. First, we’ll revitalize your SEO campaign with a comprehensive, multi-pronged plan that involves high-level strategies like content marketing, link building, and technical SEO.

Next, we’ll launch several paid search campaigns for your cardiology centers. Cardinal specializes in highly-efficient paid media campaigns, so your budget is spent wisely but versatile enough to adapt to emerging trends. Lastly, we’ll kickstart robust Facebook Ad campaigns covering all critical touchpoints in the patient journey. This helps increase brand awareness across all your locations, especially on a local level.