There is so much constant and evolving debate over what constitutes as good (and bad) SEO. Now that Google has upped the ante on all things local, the virtual peanut gallery has responded by inundating the web with tips, lists, and how-tos for folks looking to master local SEO.

How do you choose the best possible ways to boost the local SEO strategy for your restaurant or business? The Cardinal flock has you covered. Here are 4 tips to help you boost your local SEO and start seeing results – fast.

1. Create case studies of your past work

Portfolios and snazzy web content can do a lot for conversions, but they don’t really go into great depth or detail about how your work has impacted your community.

Case studies, on the other hand, do.

A well-crafted case study shows your visitors how much value you bring to the table, and how far you’re willing to go to help your local clients succeed.

But what makes a well-crafted case study? We recommend avoiding marketing jargon at all costs and focus, instead, on good ol’ storytelling. Your goal is to connect with your readers, not to impress folks with marketing degrees.

Talk about how your customers struggled to meet their goals and how they overcame their struggle (with a little help from you). So long as you come across as authentic, your business will be more trustworthy and interesting.

Those two terms – trustworthy and interesting – are what differentiate companies on the local level. As you build your brand’s reputation if you’re a lawyer or another type of professional, remember these terms. Succeed there, and your local prospects will come running.

2. Make sure each town, county, and region has its own dedicated web page

Whether you’re a multi-local business or happen to cover a variety of areas, you’ll want to make your website work for you to attract local audiences.

Create a unique webpage for every single one of your locations – from towns to counties and even regions. For example, a chiropractor based out of Marietta, GA would certainly entertain patients from surrounding areas, which is why it makes sense to create

For example, a chiropractor based out of Marietta, GA would certainly entertain patients from surrounding areas, which is why it makes sense to create webpages for towns such as Roswell, Alpharetta, Kennesaw and more. In fact, why not also create an Atlanta page? Who knows, many folks who live in those surrounding towns may work in Atlanta, and could be conducting their online searches for a chiropractor while they happen to be at work in Atlanta.

It also makes sense to create a webpage for the “Greater Atlanta Region” as well as for Cobb County (where Marietta is located) and Fulton County (where Atlanta is located).

But before you start copying and pasting webpages, make sure each page has a unique local flavor. Consider writing about local landmarks, styles, laws, or trends.

3. Customer interviews- in video format

Customer interviews and testimonials are always good – especially if you can get your customers to make reviews on sites like Yelp or directly on Google.

But video-based interviews will really separate you from the rest of the pack. These interviews will provide audiences with reviews that feature real-life character and personality. Not only that, but videos appeal to the modern web surfer.

But here’s a pro tip: include a transcript of each of your videos on your website – for SEO purposes as well as for folks who’d prefer to read. You’ll want to add captions to your videos as well. Most folks prefer to watch videos with the sound off.

4. Master your on-page local SEO signals

Hopefully, you’re already doing a few things under the hood for your SEO strategy if you’re a franchise or any other type of business really. Here are a few tweaks you can add to your repertoire to increase customer engagement at the local level:

  • As part of your keyword optimization for each webpage, make sure to add your city/region in your page titles.
  • Consider adding your location within the URLs of your key landing pages.
  • Pepper your main locations throughout your site’s main content, but we can’t stress enough how important it is that this approach comes off natural, rather than forced.
  • Embed a Google map on your landing pages with a business marker pointing to your business.
  • Make sure that your name, address, and phone number (NAP) appear on every landing page.
  • And, of course, make sure your site is mobile-friendly. Local searchers overwhelmingly use their mobile devices to surf the web.

Being online is, of course, a must-do for any local business. But just having a website isn’t enough. You need to know how to leverage the power of local SEO to dramatically improve customer engagement and your online conversions. Use these ideas above to kick your local SEO strategies if you’re in Nashville or in another city and start seeing results almost immediately.