ON-DEMAND WEBINAR

How to Nurture Patients with Omnichannel Marketing

Alex Membrillo
CEO
Cardinal Digital Marketing

Matt Kelly
Account Executive
Salesforce Marketing Cloud – Health & Life Sciences

Lauren Leone
SVP of Client Services
Cardinal Digital Marketing

Build meaningful relationships with patients using omnichannel marketing

Omnichannel marketing is an effective way to nurture patients during these uncertain times. Learn how it can help you build and maintain meaningful relationships with patients that will ensure they turn to you when they’re ready to seek care.

During the 1-hour on-demand webinar, you’ll learn:

How the healthcare consumer has changed
What omnichannel marketing is and why it’s effective today
How SEO, Display, Facebook Ads, and email marketing work together to nurture patients
The tools and technologies essential for seamless omnichannel experiences
How to get the data you need for closed-loop reporting

Watch the event and learn how omnichannel marketing can help you connect with healthcare consumers and persuade them to choose your organization.

Key Details

Watch the on-demand webinar and learn how to rebuild your patient pipeline with omnichannel marketing.

Length: 1 hour

About the Speakers

Alex Memberillo

CEO
Cardinal Digital Marketing

Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi-location healthcare practices. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta.

Matt Kelly

Account Executive
Salesforce Marketing Cloud
Health & Life Sciences

Matt Kelly’s background in electronic health record companies paved the foundation for his success at Salesforce Marketing Cloud on the Health & Life Sciences side. At Salesforce, Matt believes that helping providers communicate with patients helps them understand the complexity that healthcare can offer. Matt helps influence the way patients receive information through Salesforce, which is how he decided this was the right place to be.

Lauren Leone

SVP of Client Services
Cardinal Digital Marketing

Lauren Leone is Cardinal’s healthcare partnership expert. She is pivotal in setting digital strategies for new accounts and working with internal teams to see through campaign execution. As SVP of Client Services, she outlines all new client agreements, facilitates and leads quarterly business reviews for key accounts, and identifies opportunities for client growth. In her 7 year tenure with the agency, she has managed multi-million dollar marketing budgets for national healthcare brands like CareSpot Urgent Care (Tenet Health), Dental One Partners, LifeStance Health, and Sage Dental.

About Cardinal Digital Marketing

For more than a decade, Cardinal Digital Marketing has partnered with some of the most recognizable healthcare brands in the country, helping these multi-location organizations strengthen their brand and broaden their reach through innovative SEO and PPC strategies.