ON-DEMAND WEBINAR & AUDIT

How to Build a Positive Digital Reputation That Attracts More Patients

Steve Turchan
Regional Vice President
Yext

Bryan Oram
AVP of Healthcare
Podium

Lauren Leone
SVP of Healthcare Marketing
Cardinal Digital Marketing

Learn how to generate more reviews, monitor and protect your brand image, and earn patients’ trust.

People take their healthcare needs seriously. Before making healthcare decisions, they go online to research their options, evaluate providers, and read reviews. Your online reputation influences their perception of your brand and determines if they’ll choose your healthcare organization. Your digital reputation is too important to neglect.

Watch our free on-demand webinar to learn:

3 fundamental components of an effective digital reputation management strategy
Tips and tools for review generation and monitoring
Common mistakes healthcare brands make that negatively impact their reputation

Bonus: Digital Reputation Audit!

This was an interactive event that included audience participation. We chose 2 registrants for our experts to conduct an audit of their digital presence using Yext and Podium. They discussed what to look for when evaluating listings and reviews and provide actionable tips that will help you strengthen your digital reputation.

Key Details

Watch the on-demand webinar to learn how to manage your digital reputation and earn patients’ trust.

Length: 1 hour
Level: Beginner

Webinar Participants

Steve Turchan

Regional Vice President
Yext

Steve is a leader driven to help organizations to digitally transform their businesses with modern, natural language search built for the age of AI. As a Regional Vice President, he empowers and enables his team to be industry experts to help consult businesses on solutions that fit their individual needs. With over 10 years of experience in technology, Steve has a well-versed understanding of most mission-critical technologies for businesses to thrive as well as project management to execute on technological innovation.

Bryan Oram

AVP of Healthcare
Podium

Bryan has spent his SaaS career dedicated to creating collaborative digital experiences for consumers and employees. The majority of that time has been spent in the healthcare industry focused on optimizing the patient journey by creating frictionless, convenient digital communications. He has consulted with the largest health systems in the world and launched numerous patient communication projects aimed at increasing patient acquisition, modernizing the patient journey, and improving continuity of care.

Lauren Leone

SVP Healthcare Marketing
Cardinal Digital Marketing

As Senior Vice President of Healthcare Marketing, Lauren Leone collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, DentalOne Partners, LifeStance Health, and Sage Dental.

About Cardinal Digital Marketing

For more than a decade, Cardinal Digital Marketing has partnered with some of the most recognizable healthcare brands in the country, helping these multi-location organizations strengthen their brand and broaden their reach through innovative SEO and PPC strategies.