Physical Therapy Marketing Guide: Proven Strategies for Growing Your Practice
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Physical Therapy Paid Search Management
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Ignite Expansion With Patient-Centric PPC
Generating More Patients Faster With Lower CPAs
Physical Therapy Paid Search Strategies That Bring High-Quality Leads Directly To Your Doorstep.
We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our physical therapy PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.
Why Paid Search Works For Physical Therapy Clinics
We Employ Patient-Centric PPC Strategies That Fuel Real Results.
Scalable Multi-Location PPC Strategies
Masters of multi-location growth, we’re able to scale paid search campaigns to new locations and markets — without ever sacrificing efficiency. Our PPC experts build scalable account structures, guaranteeing smart spending that won’t blow your budget.
More High-Quality Leads Ready to Book
As the saying goes, not all leads are created equally. (Well, we’re pretty sure that’s how it would go if there was a saying like that!) Our PPC tactics ensure the people landing on your website actually become loyal patients.
Performance-Driven For Maximum Efficiency
We’re not just results-oriented, we’re results-obsessed. We continually optimize our campaigns to improve conversion rates and reduce your CPAs. We never rest on our laurels and are driven to give you the biggest bang for your buck.
Integrated Reports for Complete Transparency
We proudly operate on transparency. You’ll always be able to monitor the health of your campaigns in real-time, with a full range of data insights across multiple parameters like regions, new locations, and acquisitions.
Physical Therapy Marketing Success Stories
Our Digital Advertising Services Drive Real Results
Cardinal Specializes in Physical Therapy PPC Management
When people are desperate to find a physical therapist that can help them relieve their pain and regain their full mobility, the first place they go to is the internet. Studies show that 83 percent of people go online to look up health information for either themselves or someone in their family and a whopping 15,895 searches are using the keyword “physical therapy near me” per month. People also search “physical therapy” around 91,000 times per month making the competition for that keyword incredibly high.There’s clearly a need for physical therapists as the current population gets older and more of the people get involved in sports, but that also brings a lot of competition in the physical therapy world. Therefore, if you are looking to bring in more patients you need to have a great website and have a solid enough presence in the search engine results pages to be able to point patients towards it to show them that you exist.
The fastest, most efficient way to gain exposure and bring people into your physical therapy practice is by implementing a solid PPC strategy that perfectly complements your other digital marketing efforts. But if you don’t know where to start, our physical therapy PPC management company can help. With Cardinal, we partner you up with dedicated physical therapy PPC professionals that know how to effectively implement SEO strategies by using informative, eye-catching ad copy that amplifies your business and marketing message. But we don’t stop there- we will then optimize your website’s landing pages to make sure that those clicks convert into real dollars through booked appointments and helping people get back to their normal activities while being pain-free.
PPC for Physical Therapy
Build a Dependable Lead Pipeline
Regular PPC Assessments
Whether you want to form a PPC campaign from scratch or have one already in place that needs a bit of fine tuning to produce results, Cardinal can take what you have and do a bit of tweaking and testing to get it to where it attracts- and converts- new patients.
PPC Budget Management
Since there is a cost to Pay-Per-Click advertising, Cardinal is cognizant of how your digital advertising dollars are spent. We first do some keyword research to figure out which ones are most effective for your general practice and then Cardinal PPC specialists monitor- and perhaps adjust- your ad campaigns along the way to make sure they are producing the best results.
The Pathway to PPC Success
What To Expect From Our Paid Search Services
Masters Of The Machine
Our physical therapy PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time.
Multi-Location Account Structure Optimization
Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for multi-location physical therapy clinics that result in better efficiency and higher patient generation volume. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.
HIPAA Compliant Remarketing
Your typical prospect could take weeks— if not months—to compare multiple physical therapists online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences.
Patient-Centric Keyword Strategies
Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant physical therapy terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the physical therapy patient journey to inform user-centric messaging across each and every touchpoint.
Funnel-Based Messaging Strategies
We can deploy funnel-based nurture strategies for more complex, high acuity physical therapy patient journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.
Post-Click Optimization
Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments.
Additional Resources for Physical Therapy Marketing
Read The Latest In Physical Therapy Marketing News
I'm so pleased and grateful to see the collaboration within the team, the work being accomplished, and the results that we are achieving together. 400+ animal hospitals is a lot to scale marketing for but between the Cardinal + SVP teams we have grown lead volume while lowering CPL over the last 3 years together.
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