Physical Therapy Marketing Guide: Proven Strategies for Growing Your Practice
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Physical Therapy’s Most Trusted Facebook Advertising Agency
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Drive Demand & Fuel Conversions With Patient-Centric Paid Social Strategies
We develop custom Facebook advertising strategies that bolster brand awareness and your patient pipeline.
Social Media For Strategic Growth
Custom Facebook Campaigns For Multi-Location Physical Therapy Clinics
Your patients are spending time on Facebook and Instagram. We help you meet them where they are via engaging paid social campaigns that build demand early by connecting with patients at each stage of the patient journey.
Find Patients In Their Favorite Corner Of The Internet
Why Cardinal’s Custom Physical Therapy Facebook Strategies Convert
Paid Social That Engages Patients At Every Step
We intimately understand how patients move through the buyers’ journey and develop ad content that resonates with your patients no matter where they are in the funnel. Complex physical therapy decisions take time; our strategy nurtures them at every step until they’re ready to book.
Social Ads Your Audience Loves
Cardinal develops patient-centric messaging strategies and creative to connect with your audience on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.
Performance Branding That Drives Real Impact
We don’t just create advertisements that look pretty on social. Our social strategy builds qualified audiences that lead paying patients directly to your clinic, helping you optimize revenue and boost your return on advertising spend.
Integrated Reports for Complete Transparency
We pride ourselves in our transparent workflows and seamless collaboration with clients. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time.
Physical Therapy Success Stories
Our Facebook Ad Services Drive Real Results
Social Media Can Make or Break Your Physical Therapy Clinic
For physical therapists, there is a lot of value to having a Facebook, LinkedIn, or other social media account promoting your clinic. Not only does social media networking provide another venue to get in front of potential patients, it is where everyone is spending their time these days.
Connecting with your patients through popular social media platforms can really expand your presence and will allow you to better engage with those that are likely to be searching for a viable physical therapist. Physical therapists who are actively engaging with followers also show that they care, which in turn improves trust, credibility, and the amount of word-of-mouth referrals. Therefore, it’s important to not only have an account but use it to its full advantage and invest in social media advertising so that patients who are looking for a new trustworthy physician in their area can easily get the information they need.
Our comprehensive physical therapy social media advertising agency ensures that patients consider you over any other doctor when considering booking an appointment. At Cardinal, we help people find your website in search results over your competitors through a mix of social media advertising, PPC, and implementing other viable SEO strategies. Like investing in SEO, physical therapy social media advertising is an essential component of a digital marketing plan that no one can afford to overlook.
Facebook Ads for Physical Therapy
Create Ads That Engage and Build Demand
Social Media Management Experts
Cardinal has a whole team of social media management experts with over a decade of digital marketing knowledge. These social media marketing mavens know exactly how to streamline Facebook ad budgets, share engaging Instagram photos, and create effective LinkedIn posts that prove that you’re an expert in your industry, ultimately boosting your brand reputation and profits.
Customized Social Media Plans
Cardinal works with your business to put together a customized social media marketing plan that is creative, consistent, and builds your brand’s recognition and trust.
We also take the time to meet with you right here in the area to analyze your current social media presence, determining what is working and what can be improved upon. Taking your account as seriously as we do our own, we’ll maximize your social media ad spend thus giving you a better ROI.
Physical Therapy Paid Social Toolkit
We Fuel Growth With Strategic Facebook Ad Tactics
Funnel-Based Messaging Strategies
We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. Every patient’s journey to receive physical therapy is unique and requires a custom full-funnel paid social strategy. We help you capture their attention and nurture them with engaging creative until they’re ready to book.
Persuasive Copywriting
We’re all about copywriting that converts. Every single ad Cardinal creates for your brand is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your digital doorstep.
Eye-popping Design
Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.
Data-driven Creative Testing
We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze and test.
HIPAA-Compliant Ads
Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.
Post-Click Optimizations
We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.
Dynamic Creative Optimizations
We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.
Audience Enhancements And Optimization Strategies
We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which content resonates with which audience.
Additional Resources for Physical Therapy Social Media Marketing
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I'm so pleased and grateful to see the collaboration within the team, the work being accomplished, and the results that we are achieving together. 400+ animal hospitals is a lot to scale marketing for but between the Cardinal + SVP teams we have grown lead volume while lowering CPL over the last 3 years together.
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Let Us Be Your Social Media Masterminds
Where else can you reach 1,000 people for less than $10 in ad spend? We’ll help you create a custom, engaging Facebook advertising campaign to generate high-quality leads and bring new patients to your business. Get in touch with us to find out how—simply fill out the form to get started!
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