DSO Marketing: Branded House vs. House of Brands
When operating a dental support organization (DSO), it’s crucial to have a solid multi-brand strategy that works for you and all the dental groups you are acquiring. DSOs can structure themselves as one unified brand or they can serve as an overarching umbrella with many brands beneath. In this blog post, we discuss and compare the different structures to help you choose the best approach for your DSO.
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