Senior Care Marketing Strategies: Tips & Ideas to Boost Patient Acquisition
As the U.S. population continues to age, the demand for senior care solutions is increasing dramatically. As a result, seniors...
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As the #1 SEO agency in healthcare, we’ve helped hundreds of hospice care providers, treatment centers, nursing facilities, and specialty practices achieve higher search rankings and generate new patients.
We’ve helped some of the nation’s largest healthcare providers scale their SEO strategies to new markets and locations. And if you’re undergoing a merger or acquisition, don’t worry—we have your SEO strategy covered on that end, too.
At Cardinal, we don’t react to trends; we predict them. We strategically position our hospice care clients to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to create uncontested growth opportunities.
We know hospice care like the back of our hands. That’s why we intimately understand the motivations and intent across the entire patient journey, enabling us to develop full-funnel content strategies that not only nurture prospects but get them to convert.
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings for hospice care facilities. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
Patients and their loved ones are searching for hospice programs that can deliver end of life care best suited to their needs, whether it be at home, at long term care facilities such as nursing homes, in-patient hospice facilities, or a hospital. There are large numbers of prospective clients and their families searching for options every day.
Having a solid presence on the web is now the differentiator between how trustworthy your hospice care facility is compared to your competitors. However, if you don’t know where to start or don’t have a strategic digital marketing plan, then it’s easy to waste a lot of time, money, and resources trying to figure out SEO on your own.
Fortunately, our comprehensive home care SEO strategies at Cardinal make sure patients get the care they need, and in turn, you get more revenue and the satisfaction of making it a win-win all around. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.
It’s been proven that using the internet to promote your hospice care facility is a cheaper and more efficient way to reach those in need over traditional marketing methods such as taking out a print ad or paying commissions to a referral agency. A SEO campaign done right is an easy, effective way to get to the top of the SERPs and noticed by the people who are looking for a hospice care provider to help their loved ones. Let us use our expertise to help you find those people and increase patient numbers while bringing in some revenue for you.
People who make an effort to get the hospice care assistance they need, only want to go to the best place that’s within their budget and has proven results. That means that as a local hospice care provider, you have a responsibility to help people receive the best end of life care. And since everyone goes to the internet these days for advice on everything under the sun, it’s worth it to at least try digital marketing and dabble in SEO…and be pleased when more patients start showing up. With Cardinal’s hospice care SEO experts, we’re committed to creating a solid SEO strategy that helps drive business to your hospice care facility and boost your brand awareness.
Senior primary care provider, Ennoble Care, needed a digital transformation that would optimize their “digital front door” and support future expansion and growth as they acquired local brands and executed new market entries.
With Cardinal’s help, Ennoble Care now has a beautiful new website that’s highly scalable and ready to grow with the brand as they pursue their expansion goals. Tailored directly to the patient journey, the new site is interactive and easier to navigate, as well, delivering an enhanced user experience and more helpful information and content to patients.
Think of this as your preliminary SEO wellness check-up. We start by analyzing your hospice care SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.
We leverage local SEO search strategies to boost your visibility for each location. That means creating unique location pages, optimizing your Google business listings, building links, and soliciting positive reviews for maximized reach across markets.
Scalable citations are a critical ranking factor for local search. We make sure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for so you show up in results.
Some agencies will pull backlinks from who-knows-where and stick them into your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients will trust.
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the sales funnel.
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure the site is properly structured to make it easy for both users to navigate and Google to crawl.
Cardinal believes in creating scalable website structures that help set you up for long-term success. This scalable technical framework helps your content get discovered, crawled, indexed, and ranked at a much faster rate.
Up until now, I’ve hated agencies. Cardinal has changed my mind—there is at least ONE incredible one out there. Their multi-site design is genius and connects the right audience to the right content at the right time. The work Cardinal has done has been thoughtful, creative, and compelling. It's some of the best I’ve seen in my career.
Ready to watch your rankings shoot through the roof? Get in touch and discover how we can help you scale with SEO fit for your growth needs. Fill out this form to get started!
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