On-Demand Livestream

Transforming Patient Acquisition

How Data-Driven Marketing Skyrocketed Lead Volume at 850+ Location Provider Group

Learn How to Drive New Patient Growth with Data-driven Advertising

Watch our 30-minute livestream with Rob Manker, Head of Marketing at ATI Physical Therapy. He shares the brand’s digital transformation and how they built an integrated data analytics and reporting technology ecosystem to intelligently guide marketing initiatives.

You’ll learn how to:

  • Build a HIPAA-compliant martech stack to measure marketing impact and ROI
  • Meet practice capacity goals across a national platform
  • Supporting referrals with digital patient acquisition

About the Speakers

Rob Manker
Head of Marketing,
ATI Physical Therapy

With over 25 years of marketing and communications experience, Rob leads the brand marketing and patient acquisition strategy at ATI Physical Therapy, the nation’s largest single-branded physical therapy provider. He oversees all aspects of B2C and B2B marketing.

Rob brings a unique blend of media and marketing skills, having worked as a journalist, editor, writer, and columnist for leading publications. He is passionate about creating and sharing compelling stories that drive business results and help people live better.

Lauren Leone
Chief Growth Officer,
Cardinal Digital Marketing

Lauren is Cardinal’s partnership expert! As Chief Growth Officer, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands and she’s helped scale multi-location healthcare groups from 16 to 200+ locations via acquisitions and de novo strategies.

Alex Membrillo
Chief Executive Officer,
Cardinal Digital Marketing

Some say Alex Membrillo was born to be the CEO of a digital marketing agency focused on growing multi-location companies. Others say the Flock chose him. Together with his outstanding team of high-flyers, Alex has led Cardinal to the promised land. Awards proudly include A Best Place to Work designation and a  spot on the Inc. 5000 list of fastest-growing privately-held US companies for three years running.

Cardinal has experienced exponential growth under Membrillo’s leadership. His innovative approach to digital marketing has transformed the industry, especially the world of healthcare and private equity. His team is also growing in lockstep with his client portfolio, the two groups of people he lives to serve (alongside his loving family, of course).

Clients We Ignite Growth In

About Cardinal

Who We Are

As a leading healthcare digital marketing agency, Cardinal Digital Marketing has partnered with some of the most recognizable brands in the country. We’ve helped countless multi-location organizations reach and convert patients through tailored, HIPAA-compliant patient acquisition solutions, comprehensive digital transformation strategies, and stunning brand creative.

Our extensive experience and innovative approach make us the preferred healthcare marketing company for high-growth, multi-site providers. A partnership with Cardinal means highly targeted strategies that increase patient volume, improve brand recognition, and drive revenue. Performance marketing, on your parameters.

Be in the Know to Grow!

Your Marketing Resource Hub

Dive into our blogs, podcasts, videos, guides, and more for deeper insights into the world of dental marketing.

Visit Cardinal’s Healthcare Marketing Blog

Stay up to date on the latest healthcare marketing trends by visiting Cardinal’s healthcare marketing blog. We publish 3-5 articles each month on SEO best practices, PPC advertising, reputation management, and content marketing.

Take a look at these popular articles and case studies:

Listen to the Ignite Digital Marketing Podcast

Tune in to the Ignite Digital Marketing Podcast and hear how the world’s leading healthcare marketers are growing their medical practices through innovative digital marketing strategies.

Ignite is available on all major platforms: