Watch the event and learn how omnichannel marketing can help you connect with healthcare consumers and persuade them to choose your organization.
How to Nurture Patients with Omnichannel Marketing
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Build meaningful relationships with patients using omnichannel marketing
Omnichannel marketing is an effective way to nurture patients during these uncertain times. Learn how it can help you build and maintain meaningful relationships with patients that will ensure they turn to you when they’re ready to seek care.
- How the healthcare consumer has changed
- What omnichannel marketing is and why it’s effective today
- How SEO, Display, Facebook Ads, and email marketing work together to nurture patients
- The tools and technologies essential for seamless omnichannel experiences
- How to get the data you need for closed-loop reporting
About the Speakers
Cardinal Digital Marketing
Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi-location healthcare practices. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta.
Matt KellyAccount Executive ,
Salesforce Marketing Cloud – Health & Life Sciences
Matt Kelly’s background in electronic health record companies paved the foundation for his success at Salesforce Marketing Cloud on the Health & Life Sciences side. At Salesforce, Matt believes that helping providers communicate with patients helps them understand the complexity that healthcare can offer. Matt helps influence the way patients receive information through Salesforce, which is how he decided this was the right place to be.
Lauren LeoneSVP Healthcare Marketing,
Cardinal Digital Marketing
As Senior Vice President of Healthcare Marketing, Lauren Leone collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, DentalOne Partners, LifeStance Health, and Sage Dental.
“It was an honest conversation. No one tried to push a certain product.”
“Everything discussed was brought back full circle.”
“Best webinar I’ve listened to
in a long time!”
For more than a decade, Cardinal Digital Marketing has partnered with some of the most recognizable healthcare brands in the country, helping these multi-location organizations strengthen their brand and broaden their reach through innovative SEO and PPC strategies.
Your Healthcare Marketing Resource Hub
Dive into our blogs, podcasts, videos, guides, and more for deeper insights into the world of healthcare marketing.
Visit Cardinal’s Healthcare Marketing Blog
Stay up to date on the latest healthcare marketing trends by visiting Cardinal’s healthcare marketing blog. We publish 3-5 articles each month on SEO best practices, PPC advertising, reputation management, and content marketing.
Take a look at these popular articles:
Listen to the Ignite Digital Marketing Podcast
Tune in to the Ignite Digital Marketing Podcast and hear how the world’s leading healthcare marketers are growing their medical practices through innovative digital marketing strategies.
Ignite is available on all major platforms: