MSO Marketing: How to Create a Scalable Digital Foundation Built for Growth

Watch the on-demand recording of the roundtable and unlock your MSO’s growth potential with a scalable digital strategy.

Learn the Secrets to Building a Scalable Marketing Foundation for Your MSO

For a new MSO, the ultimate goal is to drive new patient volume quickly, which means it’s crucial to have a digital marketing strategy that is easy to launch and scale with new acquisitions.

Throughout our years of experience in the healthcare industry, we’ve developed a proven marketing framework that helps MSOs grow efficiently and effectively. 

We’ve helped countless clients build dependable patient pipelines that can scale with them, and we want to share our secrets with YOU!

In this 1-hour roundtable, we’ll explore our proven marketing playbook for MSOs, which includes:

  • Developing a Scalable Website Platform
  • Building a Strong SEO Foundation
  • Integrating Analytics and Marketing Tech Stack
  • Driving New Patient Acquisition with Google Ads
  • Conducting On-going Search Optimizations

About the Speakers

Rich Briddock
SVP, Media Strategy & Analytics,
Cardinal Digital Marketing

As an integral part of Cardinal’s leadership team, Rich  oversees ALL client strategies. He specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. As a master of optimization, he uncovers opportunities to remove conversion barriers and improve the patient experience, generating more qualified leads for clients.

Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.

Jacquelyn Green
Director of SEO,
Cardinal Digital Marketing

As the operational leader of our SEO team, Jacquelyn spearheads the development of robust organic search strategies grounded in great content and smart technological optimizations. She oversees all SEO road mapping to ensure client deliverables are consistently being met! Her favorite part of any client engagement is learning what makes their business tick so she can build SEO plans of attack that help them achieve their goals.

Lauren Leone
SVP Healthcare Marketing,
Cardinal Digital Marketing

As Senior Vice President of Healthcare Marketing, Lauren Leone collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, DentalOne Partners, LifeStance Health, and Sage Dental.

Clients We Ignite Growth In

Who We Are

About Cardinal

For more than a decade, Cardinal Digital Marketing has partnered with some of the most recognizable healthcare brands in the country, helping these multi-location organizations strengthen their brand and broaden their reach through innovative SEO and PPC strategies.

Be In The Know To Grow!

Your Marketing Resource Hub

Dive into our blogs, podcasts, videos, guides, and more for deeper insights into the world of dental marketing.

Visit Cardinal’s Healthcare Marketing Blog

Stay up to date on the latest healthcare marketing trends by visiting Cardinal’s healthcare marketing blog. We publish 3-5 articles each month on SEO best practices, PPC advertising, reputation management, and content marketing.

Take a look at these popular articles:

Listen to the Ignite Digital Marketing Podcast

Tune in to the Ignite Digital Marketing Podcast and hear how the world’s leading healthcare marketers are growing their medical practices through innovative digital marketing strategies.

Ignite is available on all major platforms:

Get Started

Contact Us

Great partnerships start with great discoveries. We start with your business goals and budget, and then help you find the right digital marketing strategy to fuel growth.

Fill out the form to get started!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.