MSO Marketing: How to Create a Scalable Digital Foundation Built for Growth
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Learn the Secrets to Building a Scalable Marketing Foundation for Your MSO
For a new MSO, the ultimate goal is to drive new patient volume quickly, which means it’s crucial to have a digital marketing strategy that is easy to launch and scale with new acquisitions.
Throughout our years of experience in the healthcare industry, we’ve developed a proven marketing framework that helps MSOs grow efficiently and effectively.
We’ve helped countless clients build dependable patient pipelines that can scale with them, and we want to share our secrets with YOU!
In this 1-hour roundtable, we’ll explore our proven marketing playbook for MSOs, which includes:
- Developing a Scalable Website Platform
- Building a Strong SEO Foundation
- Integrating Analytics and Marketing Tech Stack
- Driving New Patient Acquisition with Google Ads
- Conducting On-going Search Optimizations
About the Speakers
Rich Briddock
SVP, Media Strategy & Analytics,Cardinal Digital Marketing
As an integral part of Cardinal’s leadership team, Rich oversees ALL client strategies. He specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. As a master of optimization, he uncovers opportunities to remove conversion barriers and improve the patient experience, generating more qualified leads for clients.
Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.
Jacquelyn Green
Director of SEO,Cardinal Digital Marketing
As the operational leader of our SEO team, Jacquelyn spearheads the development of robust organic search strategies grounded in great content and smart technological optimizations. She oversees all SEO road mapping to ensure client deliverables are consistently being met! Her favorite part of any client engagement is learning what makes their business tick so she can build SEO plans of attack that help them achieve their goals.
Lauren Leone
SVP Healthcare Marketing,Cardinal Digital Marketing
As Senior Vice President of Healthcare Marketing, Lauren Leone collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, DentalOne Partners, LifeStance Health, and Sage Dental.
Clients We Ignite Growth In
About Cardinal
For more than a decade, Cardinal Digital Marketing has partnered with some of the most recognizable healthcare brands in the country, helping these multi-location organizations strengthen their brand and broaden their reach through innovative SEO and PPC strategies.
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Visit Cardinal’s Healthcare Marketing Blog
Stay up to date on the latest healthcare marketing trends by visiting Cardinal’s healthcare marketing blog. We publish 3-5 articles each month on SEO best practices, PPC advertising, reputation management, and content marketing.
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Listen to the Ignite Digital Marketing Podcast
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