Watch the lively discussion as we dig into the strategies that will help you engage consumers, improve the patient experience, and drive growth at your healthcare organization. Watch now!
Digital Marketing Growth Strategies for 2021
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Hear how 3 healthcare marketing experts are using digital to attract and engage patients.
The healthcare industry is experiencing fundamental shifts and more organizations are fueling growth through innovative digital strategies. Join Cardinal Digital Marketing for an on-demand roundtable discussion with two of the nation’s leading healthcare marketing experts.
During the on-demand roundtable, they explore:
- The tactics that have proven most effective at attracting and converting patients
- How to increase patient access and improve user experience through digital marketing tech
- Best practices for creating a scalable digital framework
- How to build a data-centric marketing organization and prove marketing ROI
About the Speakers
Hernando Ruiz-JimenezChief Marketing Officer,
New York-Presbyterian Hospital
Hernando Ruiz-Jimenez is the Chief Marketing Officer for New York-Presbyterian, one of the world’s premier medical institutions, affiliated with the renowned medical schools of Columbia and Cornell. In this role, he is responsible for the development and implementation of the hospital’s marketing, advertising, physician referral, and digital marketing strategies. Hernando has also served in a variety of senior management and marketing transformational roles at a wide range of companies, including Triple-S Insurance, Diageo and Pepsico.
Brandon is obsessed with creating excellent experiences through integrating and motivating change within organizations. As the Customer Experience Officer for Smile Workshop, Brandon is tasked with communicating the value of the company using the customer’s language and interacting through their preferred communication channels to ensure a positive patient experience. He is invested in the overall patient experience and dedicated to improving customer-centricity where it has a positive impact on the brand’s economic value. This means having a vested interest in Smile Workshop’s voice, image, marketing, operations, and strategy.
Rich BriddockVP Paid Media & Analytics,
Cardinal Digital Marketing
As the VP of Paid Media and Analytics, Rich has total oversight of the paid media team at Cardinal including strategy, implementation, and analytics. The majority of his time is spent working on the agency’s largest clients which include Papa John’s, Mizuno, The Athlete’s Foot, as well as large healthcare systems. He also has significant experience in executing UX testing and conversion optimization to ensure the media dollars managed goes further in terms of driving lead acquisition for our clients. Rich’s knowledge of digital marketing experience includes working on multi-million dollar media accounts for a number of fortune 500 companies and he specializes in holistic digital strategy and paid media campaign execution.
Lauren LeoneSVP Healthcare Marketing,
Cardinal Digital Marketing
As Senior Vice President of Healthcare Marketing, Lauren Leone collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, DentalOne Partners, LifeStance Health, and Sage Dental.
“It was an honest conversation. No one tried to push a certain product.”
“Everything discussed was brought back full circle.”
“Best webinar I’ve listened to
in a long time!”
For more than a decade, Cardinal Digital Marketing has partnered with some of the most recognizable healthcare brands in the country, helping these multi-location organizations strengthen their brand and broaden their reach through innovative SEO and PPC strategies.
Your Healthcare Marketing Resource Hub
Dive into our blogs, podcasts, videos, guides, and more for deeper insights into the world of healthcare marketing.
Visit Cardinal’s Healthcare Marketing Blog
Stay up to date on the latest healthcare marketing trends by visiting Cardinal’s healthcare marketing blog. We publish 3-5 articles each month on SEO best practices, PPC advertising, reputation management, and content marketing.
Take a look at these popular articles:
Listen to the Ignite Digital Marketing Podcast
Tune in to the Ignite Digital Marketing Podcast and hear how the world’s leading healthcare marketers are growing their medical practices through innovative digital marketing strategies.
Ignite is available on all major platforms: