Digital Marketing
For Urology Practices
1 in 6
Men will be diagnosed with prostate cancer.
50 Million
men in the United States have had a Vasectomy.
301 Thousand
Google searches occur monthly for Prostate Cancer in the U.S.
Attracting Urology Patients Online Just When They Need You the Most
Urology is a unique specialty that relies heavily on directory searches and physician referrals, which is why a powerful online presence is critical. A strategic digital marketing plan is what gets you there.
Effective Digital Marketing Leads to Strong Connections
Digital marketing creates both professional and public connections that foster practice growth using a combination of techniques like responsive website design and targeted Local SEO. Cardinal has the expertise to develop marketing solutions that allow you to establish a network that is the key to the success of your urology practice.
Digital marketing for the healthcare industry is changing because patients want that personal connection. It’s up to healthcare providers to find ways to bring it into their marketing plans to set the right tone even before the first appointment. Cardinal provides a focused message that urology patients can trust again and again through your web properties.
We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.
Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.
Igniting your Growth with Cardinal
Cardinal helps urology practices develop effective patient engagement that improves care and lowers costs. We do this via a variety of digital marketing services.
SEO
Over 3.6 Million Google searches occur for Urologist each year in the U.S. In addition, over 27,000 Google searches occur monthly for Urologist Near Me.
Effective search engine optimization (SEO) strategies are an absolute necessity for any comprehensive digital marketing solution. The right Local SEO strategy has the potential to increase web traffic by bringing your urology practice to the top of local searches. SEO enhances your brand, as well, creating a better referral network for the practice.
Paid Search
Google AdWords Bid Prices start at less than $1, per click, for the Urology industry.
Cost-effective paid searches utilize big data to put ads in the right place at the right time. For the urology practice looking to expand its opportunities via organic searches and professional referrals, this is a must-have service. Done right, paid searches foster connections that last for years.
Social Advertising
It might seem like regular posting is all a practice needs to promote brand awareness and inspire patient engagement but most medical groups need more. Mainstream social media platforms have changed, making organic searches hit and miss at best. A well-planned social advertising campaign, however; puts your urology practice back on news feeds where it belongs.
Web Design
A responsive and patient-friendly website is a must for any urology practice. A poorly designed layout will push patients away, instead of pulling them in, especially if they are difficult to navigate or not mobile-friendly. The design specialists at Cardinal build a medical website the highlights your practice and engages your audience.
Reputation management
Reputation is your most critical asset. It affects both patient interest and those all too important physician referrals. Our reputation management service not only scours the Internet of fires but introduces plans to improve even a neutral brand image. We’ll work to monitor Zocdoc, Healthgrades, and other popular medical industry profile and review sites.
Case Studies
173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches
40% increase in conversions 25% decrease in cost-per-conversion
Increase of 6 more surgeries each month 325% increase in leads per month
Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours
Cardinal specializes in Urology marketing
Put Cardinal to the test, let our customized medical marketing strategies drive new leads to your business. Utilize our teams vast experience and knowledge to expand your web presence, increase brand awareness, and grow your medical practice.
Contact the Urology Marketing experts at Cardinal today to learn more.
Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.
CARDINAL'S PROPRIETARY MARKETING TECHNOLOGY PATIENT STREAM'S BENEFITS:
Double Your Patient Volume for the Same Spend
Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.
Modernize Your Medical Practice
Tired of relying on billboards & TV that don’t have quantitative ROI numbers? Step into the future of marketing and run medical group patient preference campaigns digitally and see which campaigns bring top of the funnel awareness that ends up converting through bottom of the funnel campaigns down the road.
Executive Level Reporting
Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.
Improve the Patient Experience
Keep patients in your hospital system by showing remarketing campaigns at the right time with the right message with Patient Stream. Your patients will never forget where to go for care.
Increase Patient Volume Across Service Lines
Patient Stream not only helps you see if a patient was driven from a campaign, we can also track a patient who came in through primary care and ended up having an ACL repaired.
