Digital Marketing
For Orthopedic Surgeons

Increase commercially insured patient volume with innovative SEO & PPC strategies.

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Orthopedic Surgery Practices Who Trust Us

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Atlanta Brain and Spine
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Healthcare Client Swedish Covenant Hospital

Orthopedic Surgery Practices Case Studies

OrthoAtlanta Case Study
Atlanta Brain and Spine Case Study
cameron case study
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18 million

Americans see and Orthopedic Surgeon a year for knee pain complaints.

175 Thousand

Hip replacements are performed yearly in America

3.5 Million

Children get hurt annually playing sports or participating in recreational activities

Find And Engage New Patients For Your
Orthopedics Center

When someone needs to see an orthopedic specialist, they don’t want to wait. Unlike a family physician or general practitioner who may routinely see patients, patients may only look for orthopedic specialists due to critical problems with shoulders, knees, hips or other specific body parts.

Digital Marketing And SEO For Orthopedic Surgeons

There are more than 39,000 members of the American Association of Orthopedic Surgeons, and thousands of other professionals who also work in the field. That’s why it’s vital that you have a strong digital presence so you’ll be the one that’s contacted first. This strategy can include a well-designed site providing all the answers, that’s easy to see in any format. Successfully optimizing your online presence to attract visitors ensures that you’re the trusted choice for your clients and their families.

Igniting Your Growth With Cardinal

Leverage Cardinal’s medical marketing solutions to grow your
Orthopedic Surgeons Center’s patient base.


Over 4.4 Million Google searches occur for Orthopedic each year in the U.S. In addition, over 1 Million Google searches occur yearly for Orthopedic Surgeon.

SEO for your Orthopedics practice will help you be found online. Cardinal’s proven search engine optimization strategies makes sure your practice’s website consistently ranks high when people begin searching for orthopedic care and services in your geographic area, especially certain keywords.

Healthcare Practice SEO Services
Healthcare Practice Paid Search

Paid Search

Paid Search put your Orthopedic practice’s ads top of page for people searching online for your services.

Cardinal can utilize Paid Search on platforms like Google AdWords to further boost your digital presence. You’ll appear even more frequently in front of the right patients at the right time, making it easy for them to learn about all the skills and services your office can provide.

Social Advertising

Utilize Cardinal’s social media medical advertising to reach new patients.

It’s likely that current or potential Orthopedic patients are regular social media users. Paid social allows you to advertise your Orthopedic practice on platforms such as Facebook. You can also have a presence and be seen as a knowledgeable expert in your field by providing regular posts on the major networks. Your paid social strategy can include boosting posts or purchasing ads that make sure more users are aware of you and your services.

Healthcare Practices Social Advertising
Healthcare Practices Web Design Services

Web Design

If you think you’re too busy to create a site, think again! Cardinal specializes in offering customized, well-designed medical sites that look good whether visits come from a desktop, a laptop to r mobile phone. Show off your Orthopedic practice and everything you do well.

Reputation Management

42% of prospects will research your online reputation before choosing you.

More prospective patients are conducting their own research into possible providers, instead of simply taking the word of peers or referrals from other providers. We’ll make sure it’s easy for everyone to see the positive feedback of you and your brand.

Healthcare Practices Reputation Management Services

Cardinal Specializes In Orthopedics Marketing

Overall, to someone with strong medical and administrative background, diving deep into digital marketing efforts for orthopedic clients can feel unusual at best. But the more you get familiar with current tools, the more effective you can be at reaching customers who need your business to help their health.
Call the orthopedic marketing experts at Cardinal today to ignite your growth.

“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”

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The State of Healthcare Marketing In 2021 Survey Report

To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.

Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.

Cardinal’s Proprietary Marketing Technology Patient Stream’s Benefits:

Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

Patient Stream

Healthcare Marketing Blog Articles

Podcast Ep. 33 – 6 SEO Principles That Make It Easy for Healthcare Consumers to Find You

It’s no secret – you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is built to support search engine optimization (SEO). Here are the 6 principles to follow for creating your dream website, the best technologies to use for building your website with SEO in mind, and how UX can impact your website’s performance.

DSO Marketing: Reporting Results Across Multiple Brands & Locations

Dental support organizations (DSOs) face some unique challenges to efficient reporting. In this blog post, I provide practicable ideas for reporting campaign results across multiple brands and locations. Plus, I give you my take on why you should consolidate campaigns and data (and how)

Podcast Ep. 32 – How to Get Patients To Your Door: Developing Your Healthcare Offer

What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s).

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