Digital Marketing

For Orthopedics

OrthoAtlanta Orthopedic Clinic
University Orthopedic Clinic
Tallahassee Orthopedic Clinic
Atlanta Brain and Spine Care

18 Million

Americans see and Orthopedic Surgeon a year for knee pain complaints.

175 Thousand

Hip replacements are performed yearly in America

3.5 Million

Children get hurt annually playing sports or participating in recreational activities

Bring on the clients – when they need you the most

When someone needs to see an orthopedic specialist, they don’t want to wait. Unlike a family physician or general practitioner who may routinely see patients, patients may only look for orthopedic specialists due to critical problems with shoulders, knees, hips or other specific body parts.

Digital Marketing for Orthopedic Surgeons to stand out from the pack

There are more than 39,000 members of the American Association of Orthopaedic Surgeons, and thousands of other professionals who also work in the field. That’s why it’s vital that you have a strong digital presence so you’ll be the one that’s contacted first. This strategy can include a well-designed site providing all the answers, that’s easy to see in any format. Successfully optimizing your online presence to attract visitors ensures that you’re the trusted choice for your clients and their families.

We are proud to announce that our CEO, Alex Membrillo, has released his latest book titled The Anatomy of Medical Marketing.

Offering a step by step approach to increase your patient volume and keep your practice off life support, Membrillo will help you grow your practice with ease.

The Anatomy of Medical Marketing

Igniting your Growth with Cardinal

Cardinal’s innovative digital marketing strategy includes a variety of essential customizable solutions to grow your orthopedics patient base


Over 4.4 Million Google searches occur for Orthopedic each year in the U.S. In addition, over 1 Million Google searches occur yearly for Orthopedic Surgeon.

SEO for your Orthopedics practice will help you be found online. Cardinal’s proven search engine optimization strategies makes sure your practice’s website consistently ranks high when people begin searching for orthopedic care and services in your geographic area, especially certain keywords.

Paid Search

Paid Search put your Orthopedic practice’s ads top of page for people searching online for your services.

Cardinal can utilize Paid Search on platforms like Google AdWords to further boost your digital presence. You’ll appear even more frequently in front of the right patients at the right time, making it easy for them to learn about all the skills and services your office can provide.

Social Advertising

Utilize Cardinal’s social media medical advertising to reach new patients.

It’s likely that current or potential Orthopedic patients are regular social media users. Paid social allows you to advertise your Orthopedic practice on platforms such as Facebook. You can also have a presence and be seen as a knowledgeable expert in your field by providing regular posts on the major networks. Your paid social strategy can include boosting posts or purchasing ads that make sure more users are aware of you and your services.

Web Design

If you think you’re too busy to create a site, think again! Cardinal specializes in offering customized, well-designed medical sites that look good whether visits come from a desktop, a laptop to r mobile phone. Show off your Orthopedic practice and everything you do well.

Reputation management

42% of prospects will research your online reputation before choosing you.

More prospective patients are conducting their own research into possible providers, instead of simply taking the word of peers or referrals from other providers. We’ll make sure it’s easy for everyone to see the positive feedback of you and your brand.

Case Studies


173,880 digital leads in 9 months Blended cost per lead of $3.94 Ranked #1 in local map listings in 50% of searches

40% increase in conversions 25% decrease in cost-per-conversion

Increase of 6 more surgeries each month 325% increase in leads per month

digestive healthcare of georgia

Increased lead volume by 334% Improved rankings for top search terms 20-50 spots hours

Cardinal specializes in Orthopedics marketing

Overall, to someone with strong medical and administrative background, diving deep into digital marketing efforts for orthopedic clients can feel unusual at best. But the more you get familiar with current tools, the more effective you can be at reaching customers who need your business to help their health.
Call the orthopedic marketing experts at Cardinal today to ignite your growth.

Cardinal’s competitors constantly try to get us to switch to them. We are not interested in switching.


Double Patient Volume

Double Your Patient Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value patients.

Modernize Medical Practice

Modernize Your Medical Practice

Tired of relying on billboards & TV that don’t have quantitative ROI numbers? Step into the future of marketing and run medical group patient preference campaigns digitally and see which campaigns bring top of the funnel awareness that ends up converting through bottom of the funnel campaigns down the road.

Executive Level Reporting

Executive Level Reporting

Give your CMO the reporting she didn’t even know was possible. No longer do you have to report on cost per lead. With Patient Stream, you will now be able to report on Cost Per Patient.

improve Patient Experience

Improve the Patient Experience

Keep patients in your hospital system by showing remarketing campaigns at the right time with the right message with Patient Stream. Your patients will never forget where to go for care.

Increase Patient Volume

Increase Patient Volume Across Service Lines

Patient Stream not only helps you see if a patient was driven from a campaign, we can also track a patient who came in through primary care and ended up having an ACL repaired.

Patient Stream Benefits overview

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