Dallas, Here We Come

Smarter Patient Acquisition at SHSMD25

We’re headed to The Society for Health Care Strategy & Market Development (SHSMD) Connections on October 12-14 to help the nation’s largest healthcare groups accelerate growth with data-driven marketing.

Schedule a Meeting

Adapt or Fall Behind

A New Era of Healthcare Marketing

Budgets are tighter than ever, patient behavior is shifting, and AI has become the new normal. Healthcare marketers must adapt or risk being left behind.

Marketers need to prove ROI, not just with gut instinct, but with data-driven strategies that demonstrate real value.

At SHSMD, we’ll show you how to make the most of your existing tools, optimize your efforts, and adapt your strategy for changing search behaviors to drive real results (without burning through your budget).

Cardinal x illumin

Not Your Typical Networking Event

Join Cardinal and illumin in Dallas (October 12 at 7:30 PM) for an exclusive sensory experience that goes beyond traditional networking.

You’ll get the chance to connect with fellow healthcare marketers in a totally new way. It’s part hands-on workshop, part interactive mixer. Create something to take home, meet new people, and leave with that “wow, that was cool” feeling.

Join Us

Optimize Your Media Mix

Our MMM solutions reveal where you’re getting the most value—and where returns are dropping—so you can focus spend on the channels that actually drive results.

Measure What Matters

ROI isn’t guesswork. With our advanced measurement tools (incrementality testing, MMM, causal attribution), you’ll see the true impact of your marketing spend.

Win SEO in the Age of AI

We help you adapt to the future of search with SEO strategies that position your healthcare brand at the top of AI-powered results.

Align Investment to Capacity

We’re laser-focused on filling appointment books where needed to meet capacity goals across your system. Starved locations get new patients, while you don’t waste ad budget on booked practices.

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