Generating More Patients Faster With Lower CPAs
We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our rheumatology PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.
Masters of multi-location growth, we’re able to scale paid media campaigns to new locations and markets — without ever sacrificing efficiency. Our PPC experts build scalable account structures, guaranteeing smart spending that won’t blow your budget.
As the saying goes, not all leads are created equally. (Well, we’re pretty sure that’s how it would go if there was a saying like that!) Our PPC tactics ensure the people landing on your website actually become loyal patients
We’re not just results-oriented, we’re results-obsessed. We continually optimize our campaigns to improve conversion rates and reduce your CPAs. We never rest on our laurels and are driven to give you the biggest bang for your buck.
We proudly operate on transparency. You’ll always be able to monitor the health of your campaigns in real-time, with a full range of data insights across multiple parameters like regions, new locations, and acquisitions
Around 350 million people throughout the world suffer from arthritis, 40 million of them that reside in the United States alone (250,000 of them are children). More than 20 million Americans live with osteoarthritis, and rheumatoid arthritis is becoming more prevalent, affecting 2.1 million Americans per year. With these staggering numbers, it’s no wonder that more and more people are turning to the internet to find a qualified rheumatologist who can help them relieve their pain. In fact, an average of 38,000 searches are done per month for the keyword “rheumatology”, and between 650-735 searches are performed for the keywords “arthritis and rheumatology”, “rheumatology near me”, and “pediatric rheumatology”.
Most people who are looking for a trustworthy rheumatologist in their area who can effectively diagnose and treat their arthritis or autoimmune issues go online to find referrals, whether that be through WebMD, HealthGrades, a social media network, or a respected rheumatology practice association.
The fastest, most efficient way to gain exposure and let people know about your rheumatology practice is by implementing a solid PPC strategy that perfectly complements your other digital marketing efforts. But if you don’t know where to start, our rheumatology PPC management company can help. With Cardinal, we partner you up with dedicated rheumatology PPC professionals that know how to effectively implement SEO strategies by using informative, eye-catching ad copy that amplifies your business and marketing message. But we don’t stop there- we will then optimize your website’s landing pages to make sure that those clicks convert into real dollars through booked appointments and helping people get back to their normal activities while being pain-free.
Ads That Get Noticed
You’ve done all of the hard work to build up a great staff who can efficiently diagnose and give people treatment that improves their quality of life, so now it’s time to partner up with an equally great PPC management company that knows how to create ad copy that engages the right demographic and gives future patients the information they need to add years onto their life.
Regular PPC Assessments
Whether you want to form a PPC campaign from scratch or have one already in place that needs a bit of fine tuning to produce results, Cardinal can take what you have and do a bit of tweaking and testing to get it to where it attracts- and converts- new patients.
Our rheumatology PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time.
Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for multi-location rheumatology practices that result in better efficiency and higher patient generation volume. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.
Your typical prospect could take weeks— if not months—to compare multiple rheumatologists online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences.
Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant rheumatology terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the patient journey to inform user-centric messaging across each and every touchpoint.
We can deploy funnel-based nurture strategies for more complex, high acuity patient journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.
Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Ready to watch your rankings shoot through the roof? Get in touch and discover how we can help you scale with PPC fit for your growth needs. Fill out this form to get started!
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