With more than 30 years of experience, Leslie knows how to grow healthcare organizations. She’s currently spearheading the national marketing strategy for Modern Vascular, opening up to 10 offices per year. By working closely with clinical staff, building an integrated data-backed digital marketing infrastructure, and focusing on brand building, she has been able to meet aggressive revenue growth targets.
How Healthcare Organizations Can Thrive in the Age of COVID-19
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Get Marketing Insights for Times of Uncertainty
The COVID-19 pandemic has disrupted the world and thrust the healthcare industry into a new reality. The healthcare consumer has changed, as has the marketing strategies needed to connect with them.
Gain guidance on how to navigate these challenging times by viewing Cardinal Digital Marketing’s on-demand round table with some of the nation’s leading healthcare marketing experts. They’ll share how they’ve adapted to this new normal and what they’re doing to ensure their healthcare organization continues to thrive.
During the 1-hour round table, they discuss:
- How they pivoted their organization’s marketing strategy
- What the future of healthcare marketing looks like
- How the healthcare consumer has changed
- New marketing challenges and ways to overcome them
About the Speakers
Leslie GibbsChief Marketing Officer,
Cody LeeVice President, Growth Marketing,
Since 1984, Summit Partners has invested in more than 500 companies in technology, healthcare, life sciences, and other growth sectors. As a member of Summit Partner’s Peak Performance Group, Cody helps management teams across the portfolio identify and execute marketing strategies that build long-term value. Previously, he co-founded a marketing consultancy, built a digital marketing practice at an agency, led in-house paid advertising teams, and worked as a copywriter.
Jennifer SchultzSenior Vice President of Marketing & Communications,
A nationally award-winning marketing executive with a broad range of marketing strategy experience in hospitals, clinics, health insurance, telehealth, population health, and senior care, Jennifer brings valuable insights for navigating the post-pandemic world. Jennifer is currently transforming OU Medicine’s internal and external market presence to present a unified innovative academic health system.
Cardinal Digital Marketing
Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi-location healthcare practices. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta.
“"It was an honest conversation. No one tried to push a certain product."”
““Everything discussed was brought back full circle.””
“"Best webinar I’ve listened to
in a long time!””
For more than a decade, Cardinal Digital Marketing has partnered with some of the most recognizable healthcare brands in the country, helping these multi-location organizations strengthen their brand and broaden their reach through innovative SEO and PPC strategies.
Your Healthcare Marketing Resource Hub
Dive into our blogs, podcasts, videos, guides, and more for deeper insights into the world of healthcare marketing.
Visit Cardinal’s Healthcare Marketing Blog
Stay up to date on the latest healthcare marketing trends by visiting Cardinal’s healthcare marketing blog. We publish 3-5 articles each month on SEO best practices, PPC advertising, reputation management, and content marketing.
Take a look at these popular articles:
Listen to the Ignite Digital Marketing Podcast
Tune in to the Ignite Digital Marketing Podcast and hear how the world’s leading healthcare marketers are growing their medical practices through innovative digital marketing strategies.
Ignite is available on all major platforms: