How to Build a Positive Digital Reputation That Attracts More Patients

Learn how to generate more reviews, monitor and protect your brand image, and earn patients’ trust.

People take their healthcare needs seriously. Before making healthcare decisions, they go online to research their options, evaluate providers, and read reviews. Your online reputation influences their perception of your brand and determines if they’ll choose your healthcare organization. Your digital reputation is too important to neglect.

Bonus: Digital Reputation Audit!

This was an interactive event that included audience participation. We chose 2 registrants for our experts to conduct an audit of their digital presence using Yext and Podium. They discussed what to look for when evaluating listings and reviews and provide actionable tips that will help you strengthen your digital reputation.

They discuss:

  • 3 fundamental components of an effective digital reputation management strategy
  • Tips and tools for review generation and monitoring
  • Common mistakes healthcare brands make that negatively impact their reputation

About the Speakers

Steve Turchan
Regional Vice President,

Steve is a leader driven to help organizations to digitally transform their businesses with modern, natural language search built for the age of AI. As a Regional Vice President, he empowers and enables his team to be industry experts to help consult businesses on solutions that fit their individual needs. With over 10 years of experience in technology, Steve has a well-versed understanding of most mission-critical technologies for businesses to thrive as well as project management to execute on technological innovation.

Bryan Oram
AVP of Healthcare,

Bryan has spent his SaaS career dedicated to creating collaborative digital experiences for consumers and employees. The majority of that time has been spent in the healthcare industry focused on optimizing the patient journey by creating frictionless, convenient digital communications. He has consulted with the largest health systems in the world and launched numerous patient communication projects aimed at increasing patient acquisition, modernizing the patient journey, and improving continuity of care.

Lauren Leone
Lauren Leone
SVP Healthcare Marketing,
Cardinal Digital Marketing

As Senior Vice President of Healthcare Marketing, Lauren Leone collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, DentalOne Partners, LifeStance Health, and Sage Dental.

Clients We Ignite Growth In

What Attendees Have Said:

“It was an honest conversation. No one tried to push a certain product.”

“Everything discussed was brought back full circle.”

“Best webinar I’ve listened to
in a long time!”

Who We Are

About Cardinal

For more than a decade, Cardinal Digital Marketing has partnered with some of the most recognizable healthcare brands in the country, helping these multi-location organizations strengthen their brand and broaden their reach through innovative SEO and PPC strategies.

Be In The Know To Grow!

Your Healthcare Marketing Resource Hub

Dive into our blogs, podcasts, videos, guides, and more for deeper insights into the world of healthcare marketing.

Visit Cardinal’s Healthcare Marketing Blog

Stay up to date on the latest healthcare marketing trends by visiting Cardinal’s healthcare marketing blog. We publish 3-5 articles each month on SEO best practices, PPC advertising, reputation management, and content marketing.

Take a look at these popular articles:

Listen to the Ignite Digital Marketing Podcast

Tune in to the Ignite Digital Marketing Podcast and hear how the world’s leading healthcare marketers are growing their medical practices through innovative digital marketing strategies.

Ignite is available on all major platforms:

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