When & How to Expand Your Healthcare Media Mix
Expanding into new marketing channels can unlock growth, but doing it without a strategy leads to wasted budget and poor...
Read MoreSmarter investments.
Provable growth.
Healthcare marketing is complicated. Proving its impact shouldn’t be. We help you grow patient volume, optimize spend, and show your leadership exactly what’s working. Learn more at HMPS, May 3-6, 2026.
Clarity over guesswork
Most healthcare marketers are making media investment decisions without the full picture. At HMPS 2026, Cardinal’s team is breaking down exactly how to fix that.
Incrementality testing and media mix modeling give you something that most healthcare marketers don’t have: certainty.
We’ve built the tools and frameworks to tell you what’s actually moving the needle, what’s wasting budget, and where to double down. No gut calls. No vanity metrics. Just a clear picture of what’s driving patient acquisition and what isn’t.
Every channel. Every touchpoint. One growth strategy.
Budgets are tighter. Patient behavior keeps shifting. The healthcare organizations winning right now aren’t spending more, they’re spending smarter.
Media investment strategy
From paid search to paid social to CTV, programmatic display, and beyond, we optimize your media mix with a healthcare-first lens. Every channel earns it’s places. optimizing for patient acquisition, not just clicks.
Capacity-aligned media planning
Your media budget should follow patient demand. We align with real provider availability, so you’re investing where locations can actually take on more patients, not where they’re already full.
SEO & AI search visibility
When patients ask AI where to go for care, your organization needs to be in the answer. We help healthcare brands earn that visibility across search and AI-powered recommendations.
Advanced measurement & attribution
Stop guessing what’s driving growth. Our HIPAA-compliant analytics and advanced measurement frameworks give you a clear, accurate picture of what’s working, so you can invest with confidence.
How Novant Health built a privacy-safe measurement platform
Most health systems are stuck in the same trap: they’re investing millions in digital marketing but can’t connect spend to actual patient outcomes. Novant Health faced this exact problem when they acquired a health system in South Carolina with no historical data and strict compliance requirements. Instead of waiting for the perfect measurement infrastructure, they built one stage by stage.
Along the way we tested creative, optimized messaging, and ultimately connected patient data back to ad platforms. The result: 26% CPA reduction, 17% new patient growth, and a replicable framework for measurement maturity that works no matter your measurement maturity stage.
This case study walks you through their journey, shows you exactly what they optimized at each phase, and gives you a roadmap for starting your own measurement transformation.
When marketing & ops work in silos, everyone loses
Ad spend goes to overbooked locations. Annoyed patients go elsewhere. Campaigns contradict clinical reality. Nobody agrees on what growth looks like.
We fix that. Cardinal builds capacity-driven strategies that connect what operations know with what marketing does—so every dollar goes exactly where it’ll perform.
Stop by booth #59 and grab your Marketing+Ops Conversation Starter Kit. It’s a fun activity to bring back to the office and get your teams on the same page.
RevRx™: Make smarter investment decisions
Ready to ditch endless guesswork for confident growth? Meet RevRx™. The go-to tool for CMOs who want real results—more patients, lower acquisition costs, and no wasted spend. Powered by incrementality testing, media mix modeling, and over a decade of healthcare expertise, it breaks down what’s working (and what’s not) so you can drive growth with a crystal clear strategy.
