Marketing + Operations: Why Total Alignment is Vital to Growth
Because healthcare organizations are selling a provider relationship rather than just a simple product, alignment between marketing and operations is...
Read MoreStop guessing what's driving patient growth
See how healthcare leaders are connecting marketing spend to real outcomes, and the strategies they’re using to prove ROI to their C-suite.
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How Novant Health built a privacy-safe measurement platform
Most health systems are stuck in the same trap: they’re investing millions in digital marketing but can’t connect spend to actual patient outcomes. Novant Health faced this exact problem when they acquired a health system in South Carolina with no historical data and strict compliance requirements. Instead of waiting for the perfect measurement infrastructure, they built one stage by stage.
Along the way we tested creative, optimized messaging, and ultimately connected patient data back to ad platforms. The result: 26% CPA reduction, 17% new patient growth, and a replicable framework for measurement maturity that works no matter your measurement maturity stage.
This case study walks you through their journey, shows you exactly what they optimized at each phase, and gives you a roadmap for starting your own measurement transformation.
Insights & strategies to power your growth
A children's hospital website built for how families search
When a parent’s child is hurt, scared, or sick, they don’t have time to hunt through menus. Dayton Children’s Hospital came to Cardinal with a site that buried the moments families needed most—scheduling, finding a doctor, understanding conditions.
Every Cardinal website starts with the patient. We grounded the redesign in research, shaped the experience around real patient journeys, and built every page for usability and conversion. The technical foundation was engineered for search and discoverability from day one—ready to perform in Google today and the AI-driven search experiences shaping how families find care next.
Every channel. Every touchpoint. One growth strategy.
Budgets are tighter. Patient behavior keeps shifting. The healthcare organizations winning right now aren’t spending more; they’re spending smarter.
Media investment strategy
From paid search to paid social to CTV, programmatic display, and beyond, we optimize your media mix with a healthcare-first lens. Every channel earns its place. Optimizing for patient acquisition, not just clicks.
Capacity-aligned media planning
Your media budget should follow patient demand. We align with real provider availability, so you’re investing where locations can actually take on more patients, not where they’re already full.
SEO & AI search visibility
When patients ask AI where to go for care, your organization needs to be in the answer. We help healthcare brands earn that visibility across search and AI-powered recommendations.
Advanced measurement & attribution
Stop guessing what’s driving growth. Our HIPAA-compliant analytics and advanced measurement frameworks give you a clear, accurate picture of what’s working, so you can invest with confidence.
