Patient acquisition, built for dental complexity.
Cardinal is heading to Becker’s Future of Dentistry Roundtable (September 14-15). Whether you’re filling capacity across locations, untangling fragmented marketing data, or chasing better ROI from paid media, we can help.
Smarter media, maxed production
As large and emerging DSOs expand and private-equity interest accelerates, the question is how to grow profitably across markets. That’s where Cardinal comes in.
We help DSOs meet capacity goals across the system, centralize fragmented marketing data into one clear view, stay HIPAA-compliant, and reach high-value patients ready to book using AI-optimized search and machine-learning-driven media to lower CAC while growing patient volume.
Stop by to talk strategy with our team at booth #6006.
An intimate dinner
in Chicago
Join Cardinal for a relaxed dinner where you’ll compare notes with dental marketers, investors, and operators from across the industry. You’ll hear what’s actually working right now, where growth is coming from, and how to stay competitive heading into 2027.
- Monday, September 14
- 6:00 PM – 8:00 PM CDT
- Acanto, Chicago
Fragmented brands and zero visibility
Peak Dental was working with multiple agencies across their locations but with no central strategy and no unified data. We consolidated everything under one roof, restructured their PPC campaigns, fixed technical SEO across their domains, and built custom performance dashboards.
The result: unprecedented patient growth across their entire network, with the infrastructure to scale into new markets.
Performance marketing built for DSO scale
Media mix optimization
Our MMM solutions reveal where you’re getting the most value—and where returns are dropping—so you can focus spend on the channels that actually drive results.
Advanced marketing measurement
ROI isn’t guesswork. With our advanced measurement tools (incrementality testing, MMM, causal attribution), you’ll see the true impact of your marketing spend.
Scaling efficiently
Make your next de novo launch or M&A a breeze with custom media strategies for complex brand architectures, competitive markets, and new brands.
Capacity-aligned media strategies
We’re laser-focused on filling appointment books where needed to meet capacity goals across your system. Starved locations get new patients, while you don’t waste ad budget on booked practices.
Competitive markets, no analytics foundation, and seasonal slumps.
The Smilist had no reliable way to measure what they were spending to acquire a new patient or whether the leads were any good.
We rebuilt their PPC campaigns from the ground up, implemented a proper analytics and attribution foundation, and optimized toward confirmed booked appointments rather than raw clicks.
The results:
- 48% increase in conversion rate
- 19% decrease in cost per lead
- 21% increase in quality leads
