5-Step Paid Media Strategy to Attract Your Ideal Patients
Advanced tactics and tips to improve paid media performance and drive qualified lead volume in healthcare.
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On-Demand Livestream
Unlock Better Healthcare Marketing ROI With Smarter Conversion Data
A significant portion of your highest-intent prospects are engaging across offline channels.
If you’re not capturing that data, you’re losing attribution credit, and leadership starts questioning whether marketing is actually driving growth.
Follow how Action Behavior Centers, Cardinal Digital Marketing, and Invoca built a measurement foundation that makes marketing’s impact undeniable. See how visibility into the entire prospect journey is achieved and what it looks like when that data infrastructure is unlocked across paid media, marketing, and operations.
Watch now to learn how to replicate this success in your organization with:
- A practical framework for feeding ad platforms better data How to connect online journeys, phone conversations, and downstream outcomes so marketing organizations in healthcare can optimize toward quality, not just quantity.
- A smarter approach to measuring marketing impact: How to think about offline conversion tracking as an operational asset – for staff training, capacity management, and brand intelligence – instead of just a measurement tool.
- A practical guide to signal quality: how to define the right signals to capture, and activate them at scale. We discuss how to classify call outcomes, build the right conversion rules, sequence the rollout (from tracking to classification to passback to value-based bidding) without over-optimizing too early
- How to align your ad strategy with how patients actually want to engage. Learn how ABC is building digital experiences that align with client’s desired engagement preferences.
About the Speakers
Amy Welsh
VP, Marketing Analytics,Action Behavioral Centers
As the VP of Direct to Consumer Marketing at Affordable Care, Amy leads a team of professionals in developing and executing marketing strategies that drive customer acquisition and engagement. With over 10 years of experience within healthcare industry, she has a proven track record of delivering results through data-driven decision making and innovative marketing solutions.
Amy is passionate about leveraging data and technology to create effective marketing strategies. Her goal is to continue to grow and evolve as a marketer, always seeking new ways to improve marketing performance and customer satisfaction.
Richard Briddock
Chief Strategy Officer,Cardinal Digital Marketing
With over 12 years of experience, Rich Briddock is a data-driven strategist with deep expertise in healthcare advertising. He guides Cardinal’s overarching media strategy and shapes how the agency approaches emerging platforms, performance optimization, and full-funnel patient acquisition. By staying ahead of the curve, Rich helps ensure clients make smarter, faster advertising decisions. He’s led multi-million-dollar campaigns for brands like LifeStance Health, ATI Physical Therapy, Southern Vet Partners, and Odyssey Behavioral Health, and is known for crafting media strategies that drive measurable growth.
Rich’s strength in maximizing advertising performance lies in his deep command of business intelligence and advanced analytics. He has extensive experience building integrated, closed-loop reporting systems that unify disparate data sources and enable precise performance analysis. From media mix modeling (MMM) to multi-touch attribution, Rich helps healthcare organizations that span 900+ locations understand the true impact of their marketing investments and make data-informed decisions that drive growth.
Jonathan Katz
Account Executive,Invoca
Jonathan Katz is an experienced sales professional currently serving as a Senior Account Executive at Invoca since May 2021, following its acquisition of DialogTech. Katz has held multiple roles at DialogTech, including Enterprise Account Executive and Team Lead in Sales Development, from June 2017 to May 2021. Prior to that, a position in Sales Operations was held at IBM, where key operational sales processes were supported.
Earlier career experiences include advisory and marketing roles at The College of Wooster, a coaching intern at Nationwide Financial, and an HR intern at the Jewish Federation of Cleveland. Jonathan Katz holds a Bachelor’s Degree in Psychology from The College of Wooster and several certificates in marketing from DePaul University.
Carin Johnson
Senior Customer Success Manager,Invoca
As Senior Customer Success Manager at Invoca, Carin Johnson partners with leading healthcare organizations to maximize marketing performance through conversation intelligence, data-driven insights, and customer success strategies.
With more than 20 years of experience spanning healthcare technology, SaaS, hospitality, and enterprise account management, she has built a reputation for fostering long-term client partnerships and driving measurable business outcomes. Prior to Invoca, Carin held leadership roles at NetSuite and Four Seasons Hotels and Resorts, where she spent more than 16 years leading high-performing sales initiatives.
Insights and Strategies to Power Your Growth
Clients We Ignite Growth In
About Cardinal
Who We Are
As a leading healthcare digital marketing agency, Cardinal Digital Marketing has partnered with some of the most recognizable brands in the country. We’ve helped countless multi-location organizations reach and convert patients through tailored, HIPAA-compliant patient acquisition solutions, comprehensive digital transformation strategies, and stunning brand creative.
Our extensive experience and innovative approach make us the preferred healthcare marketing company for high-growth, multi-site providers. A partnership with Cardinal means highly targeted strategies that increase patient volume, improve brand recognition, and drive revenue. Performance marketing, on your parameters.
