Harnessing the Power of AI Marketing for Healthcare
From improving efficiency in content creation to enhancing user research and predictive analysis, AI is becoming an indispensable tool for...
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Denver, Here We Come
Schedule Your Meeting Today
Gain Insight Into the Latest Marketing Trends at SHSMD24
We’re headed to The Society for Health Care Strategy & Market Development (SHSMD) Connections on October 13-15 to help the nation’s largest healthcare organizations accelerate growth with data-driven marketing.
Healthcare Marketing is Complex
No New Patients?
With tightening budgets and disengaged consumers plaguing healthcare, it’s hard to achieve sustainable growth and maintain patient engagement.
At SHSMD24 we’re setting out to help healthcare organizations navigate these issues with innovative strategies and tools to maximize patient acquisition and ensure compliance.
Join us in the Mile High City for the nation’s leading conference for healthcare strategy and market development professionals. Learn how to overcome the industry’s biggest challenges and thrive in today’s competitive landscape.
Cardinal is Your Growth Partner
How We Help Healthcare Groups Grow
Ensure HIPAA Compliance
HIPAA compliance is crucial to avoid costly lawsuits. We help you implement compliant tech and craft privacy-first marketing strategies so you can focus on providing excellent care.
Increase New Patient Volume
Drive growth through omnichannel marketing that breaks through the noise and reaches consumers where they are online with the right message at the right time.
Scale Marketing Efficiently
Make your next de novo launch or M&A a breeze with custom media strategies for complex brand architectures, competitive markets, and new brands.
Meet Capacity Goals
We’re laser-focused on filling appointment books where needed to meet capacity goals across your system. Starved locations get new patients, while you don’t waste ad budget on booked practices.
Sunrise Session
Innovative Approaches to Leveraging First-party & Third-Party Data for Patient Acquisition
Navigating the patient journey has become increasingly complex. Learn how to craft an advertising strategy that targets the right audience while adhering to evolving HIPAA guidelines. We’ll share innovative approaches to strategize and leverage claims data, ensuring you reach qualified audiences and boost new patient bookings.
Through diverse client case studies, we’ll illustrate how to move beyond simple keywords and geotargeting to focus on consumers matching your ideal customer profile. You’ll be able to:
- Target users based on diagnosis, provider visits, and prescription usage
- Ensure right payer coverage with deterministic payer audiences
- Qualify financial relevancy using household income targeting
This integrated approach enhances your entire patient acquisition strategy, delivering relevant content at the right moment to the right people.
Healthcare Marketing Resources
