Ignite Healthcare Marketing Podcast
Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.
Healthcare Marketing Insights At Your Fingertips
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Hear from the nation's top healthcare marketing experts
The Strategists’ Corner: MMM is a powerful tool, but not a silver bullet
Media mix modeling can reveal new growth opportunities, but it cannot tell the whole story. Discover how healthcare marketers can combine MMM, testing, and data to make smarter media decisions.
The Strategists’ Corner: Getting leadership buy in
Why do great healthcare marketing strategies fail to gain traction? Learn how to overcome organizational resistance, build a culture of testing, and earn leadership buy-in for lasting growth.
The Strategists’ Corner: Building modern measurement stacks
Are your attribution models telling the whole story? Learn how smarter measurement, incrementality testing, and marketing mix modeling help healthcare marketers make more confident budget and growth decisions.
The Strategists’ Corner: What healthcare can learn from retail
Why are healthcare marketers chasing the same patients while other industries create demand? Learn how demand generation, stronger creative, and modern measurement help brands move beyond bottom-funnel tactics and drive scalable patient growth.