2025 Behavioral Health Marketing Trends: Top Challenges & How To Overcome Them
Behavioral health has become more challenging than ever before, with competitive markets and a difficult-to-attract customer base. Learn how to...
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Nashville, Here We Come
Schedule a Meeting
Learn the Latest in Mental Health Marketing at MHM25
We’re headed to the Mental Health Marketing Conference (October 7-9) to empower the nation’s largest mental and behavioral health groups with innovative, data-driven marketing strategies designed to connect more patients to care.
Mental Health Marketing Matters
Breaking Stigmas, Expanding Access
Consumer behavior is changing fast, and there are more ways than ever to connect with those searching for care.
At MHM25, we’re helping behavioral health, addiction treatment, and mental health organizations stay ahead of the latest patient acquisition trends—from leveraging AI-driven tools to creating more personalized patient journeys.
Come join us in Franklin, Tennessee, to learn how to keep up with these shifts, connect authentically with your audience, and stand out in today’s competitive market.
Proven Wins for Mental & Behavioral Health Brands
Catch Our Session with Elite DNA Behavioral Health
Dealing with competitive markets, complex patient needs, and privacy rules makes targeting feel impossible. Together with Adelie Landis (Senior Director at Marketing at Elite DNA Behavioral Health), we’ll show you how they cracked the code on efficient growth across 30+ locations.
Learn how to create campaigns that resonate, budgets that make sense, and get your ops and marketing teams on the same page.
🕒 Thursday, October 9, at 11:45 – 12:30 PM CST
Mix, Mingle, and Make Connections
MHMC Magic Hour
Let the magic begin. Join us on October 8th (4:30 PM) in the Exhibitor Hall for a happy hour like no other.
Expect surprises around every corner, with a mystical playlist setting the tone and performances that will leave you spellbound. Connect with fellow mental health marketers in unexpected ways. This isn’t your typical networking event. We’ve got tricks up our sleeve, and a few secrets you won’t want to miss.
Cardinal is Your Growth Partner
How We Help Behavioral Health Groups Grow
Optimize Your Media Mix
Looking to lower CAC while boosting patient growth? Our approach helps you identify the highest-performing channels, then plan and execute a smart, scalable channel expansion strategy that works for your goals.
Measure What Matters
With RevRx™, ROI is no longer guesswork. Track your spend, prove its impact, and optimize for better results. Combining Media Mix Modeling (MMM) with healthcare expertise, we pinpoint where to invest for maximum revenue impact.
Win SEO in the Age of AI
We help you adapt to the future of search with AIO strategies that give your behavioral health or addiction treatment brand visibility in AI-powered search engines.
Meet Capacity Goals at All Locations
We’re laser-focused on filling appointment books where needed to meet your capacity goals. Starved locations get new patients, while you don’t waste ad budget on booked practices.
Enter Our MHM Giveaway
Win a Pair of SmartGoggles
Swing by Cardinal’s booth in the Exhibitor Hall for a chance to win. We’re giving away a pair of Therabody SmartGoggles 2nd Gen—a great way to reduce stress, relieve headaches, and improve sleep.
Don’t miss out. Visit us at the event, enter to win, and discover how Cardinal can elevate your 2026 behavioral health marketing strategy with data-driven solutions.
Case Study
Empower Behavioral Health
ABA therapy is not a one-size-fits-all service. Empower needed strong marketing + operations alignment and a nuanced marketing strategy to reach audiences best fit for each specific ABA service.
By helping them launch a scalable full-funnel strategy, build an integrated martech foundation, and balance budget with capacity needs, we helped Empower increase quality leads by 41% with a nearly 25% drop in cost-per-lead.
Mental Health Marketing Resources
